General Motors CEO Mary Barra has been named as a recipient of the 2021 Deming Cup Award. Presented by the W. Edwards Deming Center for Quality, Productivity, and Competitiveness at the Columbia Business School, the Deming Cup Award is an annual accolade that recognizes business leaders for “outstanding merit in operations and for fostering a culture of continuous improvement within their organizations.”
The Deming Cup Judging Committee includes figures from both industry and academia, with co-chairs Samuel Palmisano, Center for Global Enterprise Chairman, and Terry Lundgren, Chairman and CEO, Retired, of Macy’s, Inc. Winners of the 2021 Deming Cup Award include both GM CEO Mary Barra, as well as executive chairman of Merck, Kenneth Frazier.
“Under Mary’s leadership, GM invested in electric vehicles and self-driving cars,” said Deming Center Advisory Board member, Kristin Peck. “They let go of outmoded operations and made innovation a top priority. Mary’s goal for GM to achieve a net-zero carbon future and introduce 30 new electric vehicles by 2025 is pretty audacious – and I think Deming would be extremely proud.”
By the end of 2025, it’s estimated that 40 percent of General Motors’ portfolio will consist of all-electric vehicles, with a broad spectrum of segments covered, including crossovers, SUVs, and pickup trucks. GM has also committed to achieving the number-one electric vehicle market share in North America, with Mary Barra stating that she expects GM to catch up to the current number-one EV market share holder, Tesla, in U.S. electric vehicle sales by 2025.
To that end, GM has committed $35 billion in investments towards electric vehicles and autonomous vehicles. A selection of the upcoming General Motors electric vehicles includes the Cadillac Lyriq luxury crossover, the GMC Hummer EV off-roader, the Chevy Silverado EV pickup, and the Cruise Origin self-driving ride sharing vehicle.