Gray is gaining in popularity among car buyers, although white still leads the way with regard to the most popular automotive paint colors.
Axalta recently released its 2021 Global Automotive Color Popularity Report, an annual study that tracks the most and least popular automotive paint colors, along with the colors that are gaining consumer sentiment.
According to Axalta, gray is rapidly growing in popularity among new car buyers, rising four percentage points this year to account for 19 percent of all new vehicle builds. White paint colors led the way with regard to popularity, accounting for 35 percent of all new vehicle builds. White vehicles “have been found in the most abundance on the roads since 2011 worldwide with Asia leading in white vehicle builds,” Axalta says. Black, meanwhile, was tied with gray at 19 percent.
Europe had the highest concentration of new grey vehicle builds last year at 27 percent. Similarly, silver was the most popular automotive paint color in South America, accounting for 23 percent of new vehicle builds. North America has the most amount of new red cars on the road this year at eight percent.
Less popular vehicle colors include blue at eight percent of global vehicle sales and red at 5 percent. The least popular vehicle colors are brown/beige (three percent), green (one percent), and yellow/gold (one percent). Less than one percent of new vehicle builds were finished in ‘other’ colors, such as orange, purple or pink, for example.
Earlier this year, Axalta announced its new Global Automotive Color of the Year: Electrolight. This ultra-bright hue “ evokes a blend of customized, modern style with sporty performance,” Axalta says, and appears similar to the Shock color that General Motors previously offered on the Chevy Camaro and Chevy Bolt EV. We’re eager to see what color Axalta picks as its Global Automotive Color of Year for 2022.