As GM Authority covered earlier this year, Honda is partnering up with General Motors to build a range of new electric vehicles, with the former sourcing the latter’s Ultium battery and Ultium drive motor technology in a bid to accelerate new EV development. Now, a recent trademark filing may reveal the name of a new Ultium-based Acura crossover.
Honda recently filed to trademark the term “ADX” with the United States Patent and Trademark Office (USPTO), and although it’s currently unclear exactly what vehicle will use the ADX name, it’s possible that it will come attached to a new all-electric Acura crossover. As a reminder, Acura is Honda’s premium brand in North America.
The news that Honda was teaming up with General Motors for GM’s Ultium electric vehicle technology originally began swirling in January, with both automakers providing a trickle of official information since. Honda and General Motors announced the formation of a strategic alliance late last year, with the automakers indicating that they would “collaborate on a variety of segments in North America, intending to share common vehicle platforms, including both electrified and internal combustion propulsion systems that align with the vehicle platforms.”
At this point, it’s well-established that Honda is developing a new all-electric vehicle using GM’s proprietary Ultium technology, including the Ultium battery tech, drive motors, and BEV3 platform. What’s more, it’s possible that General Motors will build new Honda EVs at its production facilities in Mexico and Tennessee.
As revealed later in 2021, one of the first Ultium-based Honda EVs will be called Prologue, an SUV model with Honda targeting 70,000 sales annually. The rush to scale will be enabled through the use of GM’s Ultium technology, with an expected launch around 2024. Honda is also developing its own electric vehicle architecture, and intends on reaching 500,000 all-electric vehicle sales by 2030. The push to go fully electric will continue with 80 percent of Honda sales as EVs by 2035, and 100 percent of sales as EVs by 2040.