The 8,000 square-foot showroom, part of the Glazurit dealership group, will sell and service both Chevrolet and Cadillac vehicles. In a translated statement, General Motors Russia CEO Chiprian Suta said the new dealership is part of the automaker’s plan to expand its presence in Russia and grow its sales in the region.
“We are very pleased that after a forced break due to the pandemic, we have returned to the implementation of one of the key strategic objectives: expanding our geographical presence in Russia,” Suta said. “The Glazurit dealership will strengthen our position in the Urals region and will become an excellent place for all customers in Yekaterinburg to explore the world of premium American Cadillac and Chevrolet cars.”
Chevrolet Russia’s lineup consists of the Chevy Tahoe full-size SUV, along with the Chevy Traverse and Chevy Trailblazer crossovers. The Cadillac lineup in the region is a bit more expansive, consisting of the Cadillac Escalade full-size SUV as well as the Cadillac XT4, Cadillac XT5 and Cadillac XT6 crossovers.
General Motors Russia also supports online sales transactions, which are funneled through the consumer’s nearest dealership. With the launch of the new Yekaterinburg showroom, Ural region residents will now be able to shop for a new Chevy or Cadillac vehicle online and complete the transaction from the comfort of their own home.
Going forward, GM may look to launch new EVs in Russia as well. In the summer, GM’s Russian arm issued a press release that seemed to indicate the Cadillac Lyriq had already been green-lit for the Russian market.
“It is still unknown when the model will appear in Russia, however, representatives of the top management of GM International have repeatedly confirmed plans for its appearance on the market,” a translated version of the release said.
Readers who want to learn more about the latest General Motors Russia dealership can visit the dealer group’s webpage at Glazurit.ru.