General Motors Files To Trademark Cadillac Optiq Again21
General Motors has filed to trademark both ‘Cadillac Optiq’ and simply ‘Optiq’, GM Authority has uncovered.
Filed on November 30th, 2021 with the United States Patent and Trademark Office, the Cadillac Optiq application is assigned serial number 97148367. Under the Goods and Services category, the application lists a use case of “Electric vehicles, namely, automobiles.” The application for ‘Optiq’ was filed on November 30th, 2021 with the USPTO and is assigned serial number 97148341. It also lists a use case of “Electric vehicles, namely, automobiles.”
Cadillac filed to trademark Optiq once before in the past, but eventually let the trademark application expire, which led us to suspect it had abandoned the name in favor of something else. With this latest re-filing, though, it seems the Optiq name may once again be back in the cards for a future electric Cadillac model. We reported previously that the Optiq name was expected to be used on a future electric small crossover from Cadillac that would undercut the 2023 Cadillac Lyriq that will go on sale early next year.
GM has filed to trademark several future vehicle names ending in “-iq” as it attempts to establish names for Cadillac’s future EV models. In addition to Cadillac Optiq, GM has also filed to trademark the following names for future Cadillac EVs:
GM previously filed to trademark Symboliq at the same time as the original filing for Optiq, however it let this filing expire and unlike Optiq, it has not re-filed for the name as of this writing. That doesn’t mean Symboliq is off the cards, though, as much is subject to change between now and when these vehicles will arrive. The automaker also previously confirmed it would use the Celestiq name on a future full-size electric sedan.
Cadillac is in the midst of transitioning to an all-electric vehicle portfolio – a change that will be fully complete by 2030. In addition to the 2023 Cadillac Lyriq, the automaker is expected to release two new battery-electric crossover models over the next decade, along with the aforementioned Celestiq full-size sedan and battery-electric versions of the Cadillac Escalade and Cadillac Escalade ESV – the latter of which will likely tap the above-mentioned Escalade IQ and Escalade IQL names.
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So Cadillac continues to lock up the use of names that end in “ic” by changing them to “iq” to make them unique.
Perhaps, they should’ve renamed the Escalade to Titaniq in honour of its enormous size!?
Here are my suggestions for future Cadillac crossover Nameplates.
Lyriq – Same
XT4 – Economiq
XT5 – Realistiq
XT6 – Indulgiq
Escalade – Titaniq
If they named it the Titaniq and the company’s EV strategy failed, that would be the butt of jokes for decades.
noticed but then he probably meant from heroes Titan or alike metals
and what about the sorter version : Titiq ? …. (Titic … sorry Titica di Galinha)
or Tiq , Tiq Taq Tiq Taq o’clock
Nope, I definitely was referring to the ill fated White Star Line TITANIC, but not because it sank, it was due to it’s enormous size!
So are you saying their strategy is going to be a success…..
OIQ kIQ, agaIQ, stillIQ withIQ stupidIQ, assdIQ, idiotIQ … sweiousIQ, that’sIQ comIsQ to a ridiculousIQ
gooooogle translator doctor :
ok, kick again, still with stupid ass dick, idiot … serious sick, that’s comes to a ridiculous
a female Cadilliq Chiliq mind is there … CEOiq
… someone in GM internal is really playing and joking
suggestions for free :
Seville C’est la Ville, Vie
Whoever thought this was a good idea needs to go back to the drawing board. The only new one I can think up that doesn’t immediately sound dumb is a Cadillac Toriq.
Toriq sounds awfully similar to Touareg don’t you think?
And Taurus. That’s probably why it sounded “car-like” to my ears.
Those are all terrible.
Ass-and-dick is vulgar
Lum-stick sounds like eye shadow
Vis-stick sounds like mascara
Since Cadillac is obviously marketing to young, female POC types, why not go all the way and build the Cadillac Lipstiq.
It’s actually quite entertaining to ponder and very humorous but gm is serious. They actually think they’ve embarked on something brilliant. Have they hired marketing people from Revlon?
I used to love Cadillac but there’s no way I’d buy their tacky feminine SUV EV called Leer-Rick.
How right you are .
I keep hoping for Cadillac to succeed .
How can they wreck a legacy brand like this ?
There is no car company on the planet with such a rich history of designs & names .
Do they even know it ?
There adds are awful too .
Talisman was a great Cadillac name .
It means magical icon .
Would not an EV be such ?
I speak to young & old about cars & people with $$$$$ .
Everyone LOVES Cadillac , but prefaces ‘ old ones ‘ .
Nobody suggests they don’t look forward , but they aren’t at all ; just looking ridiculous.
We must cover our faces & close our eyes to Cadillac .
The ugly crash is coming .
is not the same you talked to Rolls Royce Brand too ? probably on both Cadillac & RR, or even Bentley, Jaguar, Aston Martin, mean, so many really … Maybach, see the last Cross of them…
Of what I can decipher from your statement ; you refer to Rills. Bentley Aston Martin etc & crossovers .
Yes they have them. with elegant names & stull make cars !
They have not thrown out the traditions which are their foundations.
Cadillac is .
Cadillac wishes they where Hyundai !
That brand offers good cars ; its luxury Division Genesis is beautiful & respected
How about … Cadillac Mystiq !?
That would be too beautiful & sensible.
Class is put at Cadillac.
They are the dweebs who inherited the famiky business & ruined it .
Or Cadillac Mistaq?
Name must end in “iq” according to Cadillac. 🧐