General Motors has filed to trademark both ‘Cadillac Optiq’ and simply ‘Optiq’, GM Authority has uncovered.
Filed on November 30th, 2021 with the United States Patent and Trademark Office, the Cadillac Optiq application is assigned serial number 97148367. Under the Goods and Services category, the application lists a use case of “Electric vehicles, namely, automobiles.” The application for ‘Optiq’ was filed on November 30th, 2021 with the USPTO and is assigned serial number 97148341. It also lists a use case of “Electric vehicles, namely, automobiles.”
Cadillac filed to trademark Optiq once before in the past, but eventually let the trademark application expire, which led us to suspect it had abandoned the name in favor of something else. With this latest re-filing, though, it seems the Optiq name may once again be back in the cards for a future electric Cadillac model. We reported previously that the Optiq name was expected to be used on a future electric small crossover from Cadillac that would undercut the 2023 Cadillac Lyriq that will go on sale early next year.
GM has filed to trademark several future vehicle names ending in “-iq” as it attempts to establish names for Cadillac’s future EV models. In addition to Cadillac Optiq, GM has also filed to trademark the following names for future Cadillac EVs:
GM previously filed to trademark Symboliq at the same time as the original filing for Optiq, however it let this filing expire and unlike Optiq, it has not re-filed for the name as of this writing. That doesn’t mean Symboliq is off the cards, though, as much is subject to change between now and when these vehicles will arrive. The automaker also previously confirmed it would use the Celestiq name on a future full-size electric sedan.
Cadillac is in the midst of transitioning to an all-electric vehicle portfolio – a change that will be fully complete by 2030. In addition to the 2023 Cadillac Lyriq, the automaker is expected to release two new battery-electric crossover models over the next decade, along with the aforementioned Celestiq full-size sedan and battery-electric versions of the Cadillac Escalade and Cadillac Escalade ESV – the latter of which will likely tap the above-mentioned Escalade IQ and Escalade IQL names.