Most Cadillac fans are probably familiar with the automaker’s Super Cruise semi-autonomous driving system, which allows the user to take their hands off the wheel and relax a bit while on long highway drives. While Cadillac Super Cruise has successfully made road trips a bit easier, the automaker is now using its hands-free technology to make the Christmas season a bit less stressful, as well.
The American luxury brand published a humorous, tongue-in-cheek video to its Instagram page this week promoting the fictional ‘Super Wrap’ technology, which is described as the “world’s first hands-free holiday gift wrap.” This imaginary technology uses “patented microsensors,” to automatically detect the size and shape of the gift being wrapped, allowing it to apply the right-sized cut of wrapping paper one hundred percent of the time.
“Just drop your gift onto the sheet of Super Wrap and let Cadillac do the rest,” the automaker proclaims. “Take your gift-wrapping to the next level this holiday season with Cadillac Super Wrap.”
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While the mythical Super Wrap technology definitely won’t be coming to market anytime soon, Cadillac does have its sights set on introducing Ultra Cruise – which is potentially even more impressive (and definitely more useful) than automatic wrapping paper. Ultra Cruise will use similar software and hardware to Super Cruise to enable fully automated, hands-free driving in 95 percent of all driving scenarios. This technology will launch on a yet-to-be-named Cadillac product in 2023 and will eventually be applied to select vehicles from other GM brands as well.
So while self-wrapping Christmas gifts may not be a reality quite yet, GM is working hard behinds the scenes to make self-driving production vehicles a reality.