Buick Encore sales decreased in the United States, Canada, and Mexico during the third quarter of 2021.
Buick Encore Sales - Q3 2021 - United States
In the United States, Buick Encore deliveries totaled 4,012 units in Q3 2021, a decrease of about 64 percent compared to 11,143 units sold in Q3 2020.In the first nine months of the year, Encore sales decreased about 46 percent to 19,267 units.
MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
ENCORE | -64.00% | 4,012 | 11,143 | -45.59% | 19,267 | 35,414 |
Buick Encore Sales - Q3 2021 - Canada
In Canada, Buick Encore deliveries totaled 402 units in Q3 2021, a decrease of about 80 percent compared to 1,967 units sold in Q3 2020.In the first nine months of the year, Encore sales decreased about 73 percent to 1,535 units.
MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
ENCORE | -79.56% | 402 | 1,967 | -72.52% | 1,535 | 5,585 |
Buick Encore Sales - Q3 2021 - Mexico
In Mexico, Buick Encore deliveries totaled 287 units in Q3 2021, a decrease of about 11 percent compared to 323 units sold in Q3 2020.In the first nine months of the year, Encore sales increased about 2 percent to 740 units.
MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
ENCORE | -11.15% | 287 | 323 | +1.93% | 740 | 726 |
Competitive Sales Comparison (USA)
The Buick Encore sales performance during Q3 2021 places it 18th out of 20 entries.
The Honda HR-V led the pack, posting a 48 percent increase in sales volume. It was followed by the Encore’s corporate cousin, the Chevy Trailblazer in second with 147 percent growth to 25,531 units, along with the Jeep Compass in third with a 19 percent decline to 23,875 units. Kia Soul took fourth with a 1.3 percent growth to 21,565 units and the Nissan Kicks in fifth with a 6 percent growth at 20,773 units. All other entries, including the Encore, posted less than 20,000 deliveries.
Sales Numbers - Mainstream Subcompact Crossovers - Q3 2021 - United States
MODEL | Q3 21 / Q3 20 | Q3 21 | Q3 20 | Q3 21 SHARE | Q3 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|---|---|
HONDA HR-V | +48.40% | 36,957 | 24,904 | 14% | 9% | +70.55% | 105,398 | 61,799 |
CHEVROLET TRAILBLAZER | +147.35% | 25,531 | 10,322 | 10% | 4% | +334.08% | 73,898 | 17,024 |
JEEP COMPASS | -19.31% | 23,875 | 29,588 | 9% | 11% | -25.42% | 58,029 | 77,809 |
KIA SOUL | +1.29% | 21,565 | 21,290 | 8% | 8% | +9.06% | 60,345 | 55,331 |
NISSAN KICKS | +6.65% | 20,773 | 19,478 | 8% | 7% | +51.82% | 64,735 | 42,640 |
HYUNDAI KONA | -9.59% | 19,932 | 22,046 | 8% | 8% | +34.30% | 70,928 | 52,813 |
BUICK ENCORE GX | +3.00% | 16,500 | 16,019 | 6% | 6% | +119.47% | 61,179 | 27,876 |
MAZDA CX-30 | +25.22% | 13,570 | 10,837 | 5% | 4% | +70.81% | 47,474 | 27,793 |
VOLKSWAGEN TAOS | * | 13,104 | * | 5% | 0% | * | 18,043 | 0 |
JEEP RENEGADE | -43.76% | 10,663 | 18,961 | 4% | 7% | -8.43% | 41,957 | 45,820 |
KIA SELTOS | -34.11% | 10,167 | 15,431 | 4% | 6% | +43.52% | 42,352 | 29,509 |
FORD ECOSPORT | -51.95% | 8,190 | 17,045 | 3% | 6% | -26.92% | 34,494 | 47,200 |
TOYOTA C-HR | -32.65% | 7,945 | 11,797 | 3% | 4% | -3.62% | 32,388 | 33,604 |
HYUNDAI VENUE | +52.47% | 7,308 | 4,793 | 3% | 2% | +86.88% | 22,358 | 11,964 |
KIA NIRO | +45.66% | 7,254 | 4,980 | 3% | 2% | +44.13% | 19,071 | 13,232 |
CHEVROLET TRAX | -78.77% | 6,259 | 29,485 | 2% | 11% | -48.49% | 41,306 | 80,193 |
MITSUBISHI OUTLANDER SPORT | -38.61% | 4,739 | 7,719 | 2% | 3% | +17.21% | 28,722 | 24,504 |
BUICK ENCORE | -64.00% | 4,012 | 11,143 | 2% | 4% | -45.59% | 19,267 | 35,414 |
MAZDA CX-3 | -53.04% | 1,059 | 2,255 | 0% | 1% | -27.28% | 5,099 | 7,012 |
FIAT 500X | -30.97% | 312 | 452 | 0% | 0% | -13.27% | 980 | 1,130 |
TOTAL | -6.76% | 259,715 | 278,545 | +22.43% | 848,023 | 692,667 |
The HR-V led the segment with a 14 percent segment share, up 6 percentage points, while the Chevy Trailblazer followed with a 10 percent segment share, up 6 percentage points to 25,531 sales. The Jeep Compass was close behind in third with a 9 percent share, down 2 percentage points. The rest of the segment each held less than a 9 percent share. The Encore accounted for 2 percent segment share, down 2 percentage points year-over-year. The Encore’s in 18th place finish means that it outsold only the Mazda CX-3 and Fiat 500, both of which have been discontinued.
It’s worth noting that Buick fields two entries in this segment, the Encore GX and Encore. The two crossovers are mechanically not related despite carrying the same base name. In fact, the Buick Encore GX slots between the “regular” Buick Encore and Buick Envision in the brand’s vehicle lineup. The two Encore models accounted for a cumulative 20,512 deliveries, down 25 percent year-over-year for a 7.9 percent segment share.
Sales Numbers - Buick Subcompact Crossovers - Q3 2021 - USA
MODEL | Q3 21 / Q3 20 | Q3 21 | Q3 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|
BUICK ENCORE | -64.00% | 4,012 | 11,143 | -45.59% | 19,267 | 35,414 |
BUICK ENCORE GX | +3.00% | 16,500 | 16,019 | +119.47% | 61,179 | 27,876 |
TOTAL | -24.48% | 20,512 | 27,162 | +27.11% | 80,446 | 63,290 |
The four GM vehicles in the space – the Chevrolet Trax and Buick Encore, as well as their all-new corporate cousins, the Chevrolet Trailblazer and Buick Encore GXÂ – accounted for a cumulative 52,302 deliveries.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q3 2021 - USA
MODEL | Q3 21 / Q3 20 | Q3 21 | Q3 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|
CHEVROLET TRAX | -78.77% | 6,259 | 29,485 | -48.49% | 41,306 | 80,193 |
CHEVROLET TRAILBLAZER | +147.35% | 25,531 | 10,322 | +334.08% | 73,898 | 17,024 |
BUICK ENCORE | -64.00% | 4,012 | 11,143 | -45.59% | 19,267 | 35,414 |
BUICK ENCORE GX | +3.00% | 16,500 | 16,019 | +119.47% | 61,179 | 27,876 |
TOTAL | -21.90% | 52,302 | 66,969 | +21.89% | 195,650 | 160,507 |
By comparison, the three Stellantis rivals – the Jeep Compass, Jeep Renegade and Fiat 500X – accounted for 34,850 deliveries.
Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q3 2021 - USA
MODEL | Q3 21 / Q3 20 | Q3 21 | Q3 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|
JEEP COMPASS | -19.31% | 23,875 | 29,588 | -25.42% | 58,029 | 77,809 |
JEEP RENEGADE | -43.76% | 10,663 | 18,961 | -8.43% | 41,957 | 45,820 |
FIAT 500X | -30.97% | 312 | 452 | -13.27% | 980 | 1,130 |
TOTAL | -28.88% | 34,850 | 49,001 | -19.07% | 100,966 | 124,759 |
Meanwhile, Hyundai (Kona and Venue) and Kia (Seltos, Niro, Soul) saw 66,226 deliveries.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (With Soul) - Q3 2021 - USA
MODEL | Q3 21 / Q3 20 | Q3 21 | Q3 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|
KIA SOUL | +1.29% | 21,565 | 21,290 | +9.06% | 60,345 | 55,331 |
KIA SELTOS | -34.11% | 10,167 | 15,431 | +43.52% | 42,352 | 29,509 |
KIA NIRO | +45.66% | 7,254 | 4,980 | +44.13% | 19,071 | 13,232 |
HYUNDAI KONA | -9.59% | 19,932 | 22,046 | +34.30% | 70,928 | 52,813 |
HYUNDAI VENUE | +52.47% | 7,308 | 4,793 | +86.88% | 22,358 | 11,964 |
TOTAL | -3.38% | 66,226 | 68,540 | +32.06% | 215,054 | 162,849 |
The figures give GM a 22 percent segment share compared to 27 percent for Hyundai-Kia and 14 percent for Stellantis (previously Fiat Chrysler Automobiles / FCA).
However, a strong argument can be made that the Kia Soul is not part of the segment in question, but is rather in a segment below based on its size and price point. Removing the Soul from the Hyundai-Kia results nets 44,661 deliveries.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (Without Soul) - Q3 2021 - USA
MODEL | Q3 21 / Q3 20 | Q3 21 | Q3 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|
KIA SELTOS | -34.11% | 10,167 | 15,431 | +43.52% | 42,352 | 29,509 |
KIA NIRO | +45.66% | 7,254 | 4,980 | +44.13% | 19,071 | 13,232 |
HYUNDAI KONA | -9.59% | 19,932 | 22,046 | +34.30% | 70,928 | 52,813 |
HYUNDAI VENUE | +52.47% | 7,308 | 4,793 | +86.88% | 22,358 | 11,964 |
TOTAL | -5.48% | 44,661 | 47,250 | +43.89% | 154,709 | 107,518 |
The mainstream subcompact crossover segment (including the Kia Soul) contracted 7 percent to 259,715 units during Q3 2021, with the Buick Encore performing worse than the segment average.
The GM Authority Take
We attribute the decline in Buick Encore sales volume during Q3 2021 to the planned change in GM’s corporate strategy, as the automaker continues to boost production of the new Buick Encore GX at the expense of the older Encore. As a result, the Buick Encore subcompact crossover will likely be discontinued in the United States and Canada at the end of 2023. Given that the current-generation Encore was introduced to the North American market for the 2013 model year, it will be over a decade old by the time it’s discontinued in 2023.
The Encore will likely be replaced by the GEM-based Encore currently sold in China. Separately, Buick is working on future battery-electric models that will ride on GM’s BEV3 platform and will utilize Ultium lithium-ion batteries and Ultium Drive electric motors.
About The Numbers
- All percent change figures compared to Buick Encore sales in Q3 2020, unless noted otherwise
- In the United States, there were 77 selling days in Q3 2021 and 77 selling days in Q3 2020
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q3 2021 sales U.S.A.
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Comments
Well, what do you expect? Not only did GM leave this Encore pretty much unchanged for 10 years while other manufacturers refine and improve their vehicles, they confused matters by introducing another model with the Encore name (Encore GX). The level of sales will probably continue to decline until it’s gone at the end of 2023.
Christopher
I love what Ford did with the EcoSport. They discontinued it. Big Improvement!
Unchanged? I don’t call more horsepower unchanged. It’s a different car now, and a nice one!
The Buick models are still the quietest of all of these and a joy to commute in.
Even if you combine Trailblazer and GX , GM sold the most. That is difficult to do in one segment. But when a Honda HR-V is pushing $30’s but as low as middle $20’s, there are better choices that are newer.
Now there are Chevy Bolt EV that costly similarly eventually people will see the light.
I understand they gave it slightly more horsepower and for what it is, it is nice. I do like it. But I know the Encore GX is much more modern.
I am Fortunate enough to have the 2018 Model of the Encore the Best one they ever made!!!
2018 Encore? With 138 hp vs. 155 hp of 2022 model I bought last week. Lol. Best indeed.