Just weeks after introducing the all-new GMC Hummer EV pickup for the first time outside of North America at the 2021 China International Import Expo, General Motors presented the all-electric truck in the Middle East – which has so far been the GMC brand’s only export region. The Hummer EV pickup made its regional debut in Southwest Asian countries with a surprise landing in the Arabian desert during a special event.
The all-new GMC Hummer EV pickup arrived in the Middle East to celebrate the popularity of GMC’s range of off-road vehicles in the region, where the AT4 sub-brand has garnered a high level of acceptance among customers. The first supertruck further elevates the luxury off-road experience of the brand, and will open a new chapter in its long history in the Middle East when it hits local dealerships next year.
“GMC’s operations in the Middle East started in 1926. Almost a century later, we are proud to witness the continuous growth and strength of GMC’s legacy in the local market,” said the Chief Marking Officer of GM Africa and Middle East, Sharon Nishi, in a statement. “Today, we are very proud to open a new chapter with the regional reveal of the GMC Hummer EV, a first-of-its kind supertruck. When this revolutionary vehicle hits the roads of the Middle East late next year, it will be one of the most capable vehicles on and off the road,” she added.
In particular, the GMC Hummer EV pickup made its surprise debut in the Middle East in anticipation of its arrival at regional dealerships late next year. As GM’s first fully electric truck and the brand’s new flagship, the GMC Hummer EV will establish itself as the pioneer leader in the new off-road electric vehicle market.
GM claims that the all-new GMC Hummer EV pickup was built with the ability to tackle all types of terrain, including the rocky roads and sandy dunes of the Middle East. In addition to the brutal, class-leading 1,000 horsepower output, the electric truck brings standout features like adaptive air suspension, Extract mode, Terrain mode, one-pedal driving and the revolutionary CrabWalk mode.
The official launch of the all-new GMC Hummer EV pickup in the Middle East countries is scheduled for the fourth quarter of 2022, when it will go on sale throughout the brand’s dealer network. Details on market-specific configuration, trim levels and pricing will be released closer to the start of sales.