General Motors has just unveiled the all-new Chevy S10 Max in Mexico, an unprecedented mid-size pickup that expands Chevrolet‘s truck offering and introduces a new nameplate for emerging markets. As such, the brand-new 2023 Chevy S10 Max made its world debut in the Latin country as the automaker’s new work-focused, entry-level midsize pickup.
The 2023 Chevy S10 Max is a totally new model in the Chevrolet portfolio, unrelated to the Chevy S10 made in Brazil, which shares its platform and many mechanical components with the U.S.-market Colorado. Actually, the all-new S10 Max arises from GM’s alliance with SAIC Motors to strengthen the Bow Tie brand’s competitiveness in the midsize pickup segment in Mexico and potentially other emerging countries.
As a matter of fact, the all-new Chevy S10 Max is a rebadged Maxus T70 that becomes the first vehicle from a third-party Chinese brand, and the first China-made pickup, that GM will market as a Chevrolet model. It represents the brand’s third midsize truck worldwide after the North American Chevy Colorado and the S10/Colorado on the international market, being a kind of successor to the defunct Chevy D-Max in the lower part of the segment.
2021 Maxus T70 pickup
“At Chevrolet, we seek new ways to satisfy our customers, and with the arrival of the S10 Max pickup, we will provide our customers with a comfortable vehicle that has the capabilities and performance necessary for daily work,” said Marketing Manager for Chevrolet at GM Mexico, Yammil Guaida, in a statement. “The S10 Max formula guarantees an excellent value proposition,” he added.
From a styling standpoint, the all-new Chevy S10 Max has a robust and modern design that’s identical to the entry-level versions of the SAIC Motors pickup, with the gold Chevy logo as the only distinction. In Mexico, the new S10 Max will be offered in Chassis Cab, Regular Cab and Crew Cab configurations as a versatile work tool with which GM Mexico will be able to compete for the first time with the Nissan NP300, the absolute leader in the segment.
The image of this 2023 Chevy S10 Max shows an automatic transmission, but only manual transmissions have been confirmed by GM for now.
The all-new 2023 Chevy S10 Max will arrive in Mexico in the second quarter of next year imported from China in one trim level. The powertrain lineup will consist of two gasoline engines, including a naturally aspirated 2.4L engine mated to a five-speed manual transmission and a range-topping, turbocharged 2.0L engine manufactured by SAIC-GM that works in conjunction with a six-speed manual.
Subscribe to GM Authority as we bring you the latest Chevy S10 Max news, Chevrolet news and ongoing GM news coverage.
Comments
Sooo….. Why this and not the S10? The International S10 based off the American Colorado appears to me to be a much more modern design with a drastically more tactical interior. What’s the catch?
My best guess is the cost to produce it is far lower.
Yeah, this. In Brazil, the double cab S10 starts at the equivalent of $40k, more than the $35k starting price of the Colorado in Mexico. They’re supposedly working on a new compact pickup in Brazil, but maybe Mexico wanted something sooner or a little bigger.
Wonder if this vehicle be about the same size as Ford’s Maverick?
I remember my 2002 Chevrolet Xtreme extended cab. I loved that truck. The 4.3 was bulletproof. Wish l still had it today.
What are the differences size wise and such with this vs. the US spec Colorado?
According to Wikipedia, the T70 is about 4 inches shorter wheelbase (SWB or LWB), 11 in longer SWB length and same LWB length, about the same width, and either a couple inches lower or slightly taller depending on low or high chassis.
Looks bigger than the Colorado. Maybe this can compete against the new Ford Ranger as its old version did in the past. More trucks is always good for GM.
It’s about the same size. No chance of it coming to the US though.
Especially with a newer slightly larger Colorado to be debuted next year that will shame this thing
Buy American only. This is a bad thing
Buy American only
That’s right Clayton!!! I say be American buy American. Don’t bring that Chinese thing to the USA.
Show me where in the article it says they’re bringing it to the US.
There really is no buy American! All manufacturers of automobiles will always source, compete and assemble cars, trucks and motorcycles on a global operation. So the word American is incorrect.
U.S.A. assembled, where U.S. citizens can have a job to earns wages.
They are very similar but different.
Slight difference in wheel base, it comes with a shorter or lower bed, the interior is more basic, it only has a Diesel engine offered, it is made in Asia.
These are not trucks that would do well here. They are very entry level, don’t let looks deceive you.
Wheel base is a little shorter. The bed is lower and the interior is much more basic. In the past only a diesel was available. These are very basic trucks and that is why they did extra to them before they Brough the original here.
Size wise they are inches of each other.
Don’t let the photos fool you as it is not that much different and they are not all that nice compared to what we get.
It is Entry level for a lower income country and they build it in China to lower the cost more.
It is not something you want here. By the time they get it to meet regulations it would be more than our work truck.
Wheel base is a little shorter. The bed is lower and the interior is much more basic. In the past only a diesel was available. These are very basic trucks and that is why they did extra to them before they Brough the original here.
Size wise they are inches of each other.
Don’t let the photos fool you as it is not that much different and they are not all that nice compared to what we get.
It is Entry level for a lower income country and they build it in China to lower the cost more.
It is not something you want here. By the time they get it to meet regulations it would be more than our work truck.
If this Chinese truck turns out to be a lemon it will effect peoples opinion of GM products.
This will have a big impact on future GM sales.
Sometimes it’s better to not complete in a market if it will make you look bad by selling an inferior product.
Risky move.
Rob the GM vehicles are built to a spec from GM no matter what country they are built in. Remember China built your computer and cell phone.
If the truck is poor quality it would be so no matter where it was built
That is the danger of China is too many still underestimate them and their abilities.
You are right
As long as GM isn’t going cheap and hoping to make a pile of money quickly
Also
We can’t afford to have these vehicles in North America
We can’t afford to loose more jobs to the Chinese
And that is exactly where we are headed
Every great civilization has fallen for one reason or another
And if no one is working here. We will be the third world country.
I see this coming very quickly
Rob the real problem is there are a number of people and influential groups out there that are trying to dismantle our country. GM is not one of them.
By damaging our country and businesses they can weaken out country.
The real damage is with inflation people buy the cheapest things they can. We all say we hate Walmart but where do most shop?
The key now is China is buying more cars than anyone so automakers need to sell there and build there to make the money to survive.
The key is to keep our advantage and to try to bring as much of the money back to America as possible.
China is still not strong economically as they have had a hard time keeping their economy balanced. The real trouble is if they tank they can take the rest with them. Right now to contain them is the goal.
Right now we are struggling with inflation and debt. My hope is we hang on for three years and maybe get a reprieve. The problem is anyone smart enough to deal with this is too smart for politics or corrupted already.
C8.R
Agree.
Rumor has it that the Chinese know how to play the political game too.
They will demand that they be allowed to import to North American market with cheap Chinese electric cars.
And if we say no they will take over the foreign car plants in China like GM Nissan VW ect.
Do you follow Sandy Monroe?
https://youtu.be/hTOtAniwC18
They have a plan and I can see it come to fruition because there prices will be so low.
We need to limit Chinese imports. The more they sell the more powerful they get.
Elon Musk is a smart guy. But building a Tesla plant in China was a grave mistake. The first thing the Chinese did was force Elon to use there batteries.
He could have said no but that would have meant the loss of his Tesla factory…
And all he did was teach the Chinese how to build a good electric car.
Ironically GMs current best vehicle in term of reliability metrics is the China built Buick Envision. It almost feels like extra quality control is being applied to that vehicle to try and prove a point about building vehicles in China. 🤔
I guess that would fall in nto my point about if it was a lemon
So it looks like GM has addressed the issue
Rob, China makes some of the best state of the art products in the world . There military equipment is second to none what makes you think their vehicles they build will be any different . If you want to make a difference don’t buy a GM product at all. GM is the real problem not China when it comes to this issue. My wife has a 18 equinox and it has been nothing but problems of course they are made in Mexico and Canada but like the other reader stated it is a GM engineering issue .
Believe me I know all about GM below par engineering. Ford is the best at that too.
Both companies try and build in part sales too. Failure points to keep part sales high.
Because no engineer can be that stupid!!!
But unfortunately we need the manufacturing jobs here. To much stuff is made in China already.
Without jobs here the economy will collapse.
Dealerships here are not wanting to sell electric cars because that will be the end of there service center.
Where are you getting your information from? There military equipment is nothing close to our technology. As a matter of fact the best they can do is try and copy the looks of our tactical equipment. As far as performance there lacking in every field! When SHTF you’ll eat those words
Not really. First off it’s not coming to the US, just Mexico.. and maybe other Latin American countries if they want it. Second, there are already other Chinese-built GM vehicles in Mexico and South America.. the new Groove and Captiva, for example, are rebadged Baojuns. They’re an alternative to the cars designed and built for Mexico and South America, not to the cars designed and built for US/Canada which cost a lot more.
Would be a nice sport truck base with the reg cab option…..hard to find reg cab compact trucks now.
Does anyone know what the cost will be yet?
Let the Chi-com truck stay in Mexico…we have enough Mexican imports here, wanted or not.
Shows little gm’s alliance with China to design and produce any truck for any country. Who cares what the dimensions are or what it looks like (Tacoma). China building gm trucks for N. American countries instead of the US building them, hell even Mexico. Shows China has a cheaper labor and parts price tag than Mexico… The gm alliance with China selling vehicles outside of China just reinforces that gm is helping China’s economy over the US.
Just like this administration giving China billions for EV batteries, solar panels, and wind turbines under the new green steal deal.
Too bad gm will find themselves owned by China or partially owned to influence corporate decisions like Hollywood and the Bidens… Taking jobs to China to grow their dominance.
Some justify its build in China because it’s a cheaper version of the US twins so that poor countries can afford the cost, really….the US can’t put those parts into a different truck and rail them across the southern border south of us to put on those S. American countries dealer lots, really…That sounds silly…it cost less for poorer countries so have China build them…
Let’s not justify gm’s silly decision to not have them built here in the US due to cheap labor and parts to build…gm will make a profit, it may not be as big with the China labor but still a profit.
I foresee the same for EV’s after the gov’t funding runs out after this economy wrecking administration leaves…
JMO
I think we would be better off if we’d stop being dems & repubs and start being AMERICANS again. This division we have in this country is nothing but fuel for our advisories, especially the chinese.
Agree. Buy only US, CAN & Mexico only made trucks.
BUt the equation here is simple: looks like NIssan NP300 is selling close to 100,000 per year. Now this NP300 is a very old architecture derived from the old D22, perhaps 30 years old, with subtle upgrades in exterior design and safety, as well as multiple trim level offerings.
So the only way to steal some of the market share is to sell China made. cheap for the masses, trucks as GM will not invest in making old or rather “other SAIC JV Vehicles” in Mexico. Just re-badge them, send them to Mexico and sell them.
Lets see how the gamble goes.
For me it is an awful truck, chinese generic appearance. As jake asks: whats the catch?
Let’s see, chinease drywall, poisenous pet food, numerous viruses ( the latest likely to kill a million of us ) , fentynal by the boat load, maybe we should pass on the chinease trucks, eh ?
Keep in mind
We wanted cheap junk and went to China and showed them how to make stuff for us
Stuff that was to expensive to make here
Now they are a super power and we have ourselves to blame
China is a very dangerous country now
They want to rule the world and they are getting closer to it every day.
Time stop supporting an economy that wants us dead
Let’s see, chinease drywall that rotted our house wiring, multiple viruses ( the latest is on track to kill a million of us), poisonous pet food, & fetenyl by the truck load. I dunno, maybe we should pass on the china trucks, eh ?
Chinese junk
GMC – General Motors China??
Here is how China works. They have a large mfg base and it entails everything from huts to some of the most advanced mfg plants in the world.
There is little oversight so the quality can go from horrid to the best you can find.
What governs the difference, often it is oversight and set standards by the mfg.
I deal with parts mfg there and they make a car part as well as anyone. How do we guard quality in plant oversight. In a number of plant imbedded Americans oversee QA and production to endure no short cuts or cost cutting is made.
I have a brake mfg that has no over site with a rotor mfg he uses. He said if they stick to the blueprints they are as good as any. But he said when he orders everyone speak English. But if something goes wrong no one speaks English.
China wants to be a first world leader but they still operate as a second world like country. It is no different in Mexico and many other low cost labor countries.
The real driver of this is people want good paying jobs here but then the go buy low cost imported products.
Decades ago it was American labor vs American. Today it is American vas cheap global labor.
American want to live the dream but they don’t always want to get the education or learn the skills to get the higher paying jobs.
You don’t have to go to Harvard to make six figures. My father in law made 6 figures welding. He retired and they have had a hard time replacing him. They still call him for special jobs because they still lack hood labor. The two biggest problems is failed drug test and people just calling off too much.
China is not going to go away but it is not to late to control them with tough policy and economics. We had a good handle on the but our recent leadership took the pressure off.
We should not fear China for their crap but we should fear that in time they lose the crap and continue to make high quality items cheaper than we can.
Wow this is he most ugly gm build
its clear now that Mary Barra hasn’t a clue what’s she doing, the sooner GM go bust the better.
I’m 76 and a lifelong GM owner since 16, never been. Ford guy. But I have to give them credit – they’ve been innovative lately – Bronco and Maverick NAmerica – made. Why can’t GM do the same? Build the truck in NAmerica, update the platform – 6 spd manual, turbo 4 cyl, 4 wd – I’d be all over it. FWIW, this is not a political statement and nothing political partisan is implied. Just wish GM would get back to the innovate role. Im looking to replace my 100,000 mikes 2015 Chevy Silverado reg cab and can’t seem to pull the trigger anything GM makes – maybe a Canyon ext cab 4 wd, but I’m lukewarm.
Found interestingly that for some reason Australia is importing this from Maxus China
And they are by no means an Emerging Market
yup, we get it as the LDV T60, good seller.
Looks like a Chinese car disguised as a Chevrolet.
that’s exactly what it is. a Chinese vehicle sold as a Chevrolet.
I just purchased two new cars and didn’t even consider any GMT product. Our government gave them billions of dollars to bail them out and they screw the United by going to Brazil and Mexico. They just keep giving us the finger.
Well said!
We in the US have made China a world power, keep buying their junk and they will own us…