General Motors has just unveiled the all-new Chevy S10 Max in Mexico, an unprecedented mid-size pickup that expands Chevrolet‘s truck offering and introduces a new nameplate for emerging markets. As such, the brand-new 2023 Chevy S10 Max made its world debut in the Latin country as the automaker’s new work-focused, entry-level midsize pickup.
The 2023 Chevy S10 Max is a totally new model in the Chevrolet portfolio, unrelated to the Chevy S10 made in Brazil, which shares its platform and many mechanical components with the U.S.-market Colorado. Actually, the all-new S10 Max arises from GM’s alliance with SAIC Motors to strengthen the Bow Tie brand’s competitiveness in the midsize pickup segment in Mexico and potentially other emerging countries.
As a matter of fact, the all-new Chevy S10 Max is a rebadged Maxus T70 that becomes the first vehicle from a third-party Chinese brand, and the first China-made pickup, that GM will market as a Chevrolet model. It represents the brand’s third midsize truck worldwide after the North American Chevy Colorado and the S10/Colorado on the international market, being a kind of successor to the defunct Chevy D-Max in the lower part of the segment.
“At Chevrolet, we seek new ways to satisfy our customers, and with the arrival of the S10 Max pickup, we will provide our customers with a comfortable vehicle that has the capabilities and performance necessary for daily work,” said Marketing Manager for Chevrolet at GM Mexico, Yammil Guaida, in a statement. “The S10 Max formula guarantees an excellent value proposition,” he added.
From a styling standpoint, the all-new Chevy S10 Max has a robust and modern design that’s identical to the entry-level versions of the SAIC Motors pickup, with the gold Chevy logo as the only distinction. In Mexico, the new S10 Max will be offered in Chassis Cab, Regular Cab and Crew Cab configurations as a versatile work tool with which GM Mexico will be able to compete for the first time with the Nissan NP300, the absolute leader in the segment.
The all-new 2023 Chevy S10 Max will arrive in Mexico in the second quarter of next year imported from China in one trim level. The powertrain lineup will consist of two gasoline engines, including a naturally aspirated 2.4L engine mated to a five-speed manual transmission and a range-topping, turbocharged 2.0L engine manufactured by SAIC-GM that works in conjunction with a six-speed manual.