The holidays are here, and it’s a great time to sit back and reflect on the past. Now, Chevrolet is bringing the heavy feels with the following video advertisement, featuring a 1966 Chevy Impala.
The video ad is titled “Holiday Ride,” and opens with a rural scene and a little acoustic guitar for the soundtrack. We see a man walking out to place a wreath on the doors of a barn, a Chevy Silverado 2500HD in the background. When the man opens the bar doors, we see a 1966 Chevy Impala parked.
The droptop Chevy looks like its seen better days, with flat tires, cobwebs, and a thick layer of dust covering the panels. As the man sits in the Chevy Impala, we see him lift up a photo of a young woman, presumably his wife. The man holds back his tears, overcome with emotion.
We later see the man’s daughter arrive in her Chevy Blazer crossover, watching her dad as he closes the barn doors. It looks like she gets an idea, and later heads into town to recruit some of the local mechanics for a little “night work” restoring the old Chevy Impala.
After grabbing the Chevy Impala out of the barn, we see the restoration process in action, sanding down the body and applying new paint, swapping out the wheels, and overhauling the engine.
The video ends with a reveal for the dad as he sees the classic Chevy Impala again in the barn, polished and once again like new. It’s a pretty emotional ad, and for those readers that need an uplifting holiday message, this ad could be the perfect thing.
Do you have a classic Chevy that you want restored? Do you have any GM vehicle that you want to share with the world? Send it to the GM Authority Readers Rides, and we may feature it right here on the website! In the meantime, subscribe to GM Authority for more Chevy Impala news, more Chevy news, and around-the-clock GM news coverage.
Comments
THIS old chevy brings back the fun days of ditching study hall as one of the guys drove pasted and we’d all jump in when the top was down to go hit Dog and Suds. Then be back before the end of the period to make our next class. Yes, we did have study hall outside in the spring.
Yes, the 60’s were great times.
Who cut all these dang onions in here.
Bought a.ss66 chevelle in 1971….you know lots of memories..in high school…then in 75 to college..restored in 81..car show circuits in 94 to 2000..now. it’s just me and the old 66 chevelle..the way it started and will stay that way..I.ll get it painted in a few months..old chevelles never die…r jones..nash.tenn.
I loved my ’66 Malibu SS396.
Even the dog was in on it …….
I had a 1965 Impala SS Fastback and this commercial brings back some great memories.
I can hear last train to Clarksville plain as day!
Dad retired with GM. We had a 1966 Chevy like this, but not convertible. My folks have passed. Tears of joy that you really nailed it with this ad. GM family.
Bought a new 72 camaro as a senior in high school. Still own the car in original condition. The memories I have with it all come back to me every time I enter my garage or take it out for a ride. Kudos to Chevrolet for keeping dreams alive. My daughter will eventually get the car to carry on the dream.
WOW!!! You nailed it GM, reliving all all the great memories while watching this. Growing up I had friends and family that had this same car. Most of all I had a red head girl friend that had this car, her car was red.
Thank you
This reminds me of my 57 Chevy I had Back in 1970 was a nice hot rod wish I still had it today Chevy has always been there and dear to my heart also on the Corvette for 12 years great car company
Saw the adv. a couple nights ago, I thought it was well done and moving But it prompted me to think, what car will GM feature in this adv. in say, 2065? Outside of a C8 Corvette, I can’t think of one GM product that could stir emotions like that Impala did. And it could have been a variety of ’66 GM products. How about opening that barn door to a ’66 Riviera? Or a Grand Prix? A DeVille convertible? Even a Corvair Monza. Today’s GM (and Ford, and FCA/Stellantis and most of the mainstream brands now make very good, functional and utilitarian cars and trucks but only the Vette, perhaps the Mustang and Ford GT are really inspiring. I’m afraid when that barn door opens in 2060 and the daughter finds a dusty and tired Malibu, Suburban or Enclave, she’ll just have it hauled to the crusher.
Wow! What a tearjerker! Such a pretty car. Everyone should have a Nice Daughter like that! And, a Good Group of Guys!
I ordered my 1972 Corvette this week in 1971
Took delivery in April 1972. I still own this Corvette. It has served me well. Has over 250,000 miles on it. Major components have been restored to keep this Corvette running.
Never painted the exterior or changed the interior. This Corvette is still a matching numbers car. This 1966 Chevy commercial reminds me of the Chevy my dad had that I learned to drive in, it was the Caprice model.
I bought a ‘65 Impala Sport Coupe in ‘69 when I got out of the Navy….my first car….and I still have it.
When I was 16 just got my license dad came home with a 66 Impala SS 327 I was in heaven. My senior year had 62 Impala 4 door hardtop great rides.
Dad (RIP) had a 66 Impala hardtop in the color and I remember those country rides with your hands outside the window flowing up and down… He would hand wash the car… Thanks gm.
Can’t stand to watch it. It makes me cry! Too many memories. The loss of love for a company that’s killing itself to please a few that want what the market is not demanding. We are at least ten years or more away from adequately transitioning to all electric. If GM had a good hybrid system like Toyota, I would consider purchasing a truck and other vehicles that can go the distance. Houston to Atlanta in one 16 hr. day and over 800 miles. All electric wont cut it.
I’m not crying…you’re crying!! Geez….what a cool commercial. My Mom drove a 66 Impala SS in aztec bronze.
THAT was a beautiful and unique color back then. They had it in ’57 too.. think called Sierra Gold. I had a 67 Grand Prix hardtop in that color… plate only had code for “special paint”.
GM must have changed ad agencies, this one is really good. With teenage drivers in the family Dad always had Chevy’s with a straight 6 and 3 on the column. Then he came home with the ’66 Impala hardtop. 283 and Power Glide. Same color beautiful blue(gm used to have nice colors) with black interior. I loved that car and was so disappointed when he wouldn’t sell it to me because he was afraid I’d kill myself with that V8, LOL. It had a “rear seat speaker ” in the middle of the back seat! We thought that was so cool! He followed that with a beautiful green ’70 Impala hardtop with a high speed rear that would spin it’s wheels if you spit on the pavement. Not a good set up for Michigan winters!
Fantastic commercial, one you’ll never see from any foreign car manufacturer!
Great ad! Whoever owns that car is one lucky dude or gal. Super Sport with a 396, A/C, bumper guards, and the very rare console gage stack. How many of those have you seen? Great color combo too.
I’ve worked in an around advertising most of my adult life … without a doubt this is the best auto commercial ever to be produced. As another posted above, “who cut up all the onions”. Well done, and Merry Christmas.
Wonderful to see someone in this company gets it. It’s certainly not Mary Barra! The only advertising agency that could pull this off is Campbell Ewald! I don’t have a 66 but I feel just as strongly about my 15. Well done and thank you for this gift.
Too bad there won’t be any modern day classics to look back in the future, SUV’s just won’t cut it. Getting rid of the Impala was not a good idea in my opinion.
About 3 weeks ago this forum showed a ’63 Impala Wagon at a car show that took home all the trophies. I made the exact same comment … 40 to 50 years from what will they show. I wished I’d added, oh I know that 1963 Chevy Impala Wagon that just crossed the 100 year old mark.
This is the best Christmas commercial ever! Really choked me up. Kudos to whoever at GM and Chevrolet created it.
Congratulations to Commonwealth/McCann, simply superb.
I felt the same way when my Dad came home with a 1960 Super 88 Oldsmobile 4-door hardtop. Oh yeah, with a Rocket 88 engine.
i am balling right now as we speak !!! fantastic chevy great job !!!!!!
My wife an I watched it (my 3rd time) … I wish who ever is cutting up all the onions would stop.
The problem here is that ads are to make you wanna buy something, and boy do I wanna buy that car I had a 66 2 door back in 75… Didn’t realize what a treasure it would be years later. Fabulous ad, bit of a tearjerker and that’s hard with us cermungiony(sp) old people.
Bob, I believe this great auto ad will spur GM’s management finally understand the failed policies that they have taken over the past couple of years … nameplates like Lumina, Impala, Astro, Venture, even the Cruze. Those name plates have brand equity that is costing GM Billions, trouble is there’s no one in management that understands that, I owned 3 Luminas, 4 Astros, and the Venture’s sister the Silhouette. I switched over to another brand (Ford) because of this. GM stopped building what we wanted. GM … take the hint, the world doesn’t need another SUV (stupid useless vehicle) it needs vehicles with names like Impala, Astro, Venture to come back. You made the great decision to offer in ’22 the reg cab, short box pickup in the WT trim, it will be a hit. Now bring back what the public wants an needs.
Very nice,,,,but lots of cut onions in my face,,,,,like the old Chebys,,,,,have #8	 64 Corvairs in drive,,(runners)
Touching and beautiful. God Bless America and God Bless the folks at Chevrolet for putting out something this deeply meaningful after years of missing the mark with thoroughly lame, uninspired advertising. While you’re at it, please send the daughter my way, I think I’m in love.
Merry Christmas
Very emotional Only if we could bring back time And the love ones who have left but we still hold dear to our heart Ads like this are The ones Who bring memories back My hats off to the creators of this ad Perfect timing As the holidays are near Now if I can only bring back the few chevys that I have lost on the way Listen to the heartbeat Chevy all the way🚘
Mine was not a Chevy but, a 1964 Comet Cyclone I started restoring some 40+ years ago. I couldn’t afford to finish it correctly so I sold it, hoping someone could. I later saw that car finished in a local car show and still miss that car. I feel that man’s heart and joy when I watch that commercial. Thank you for doing it.
My parents bought a new 1961 chev impala convertible in 61.kept it for 10 years.Rust did it in here in Minnesota. But never had so much fun in a car.The top was always down in the summer and many rides like that on a summer evening. Wish it was here
I lived in Minnesota for a year while in the Air Force. Man you got to be tough to drive a convertible up there!!!
One of the best commercials ever!!Would like to know what the music is. Very touching story.
My mother (RIP) had a ’66 Impala 396. Nick-named the “Silver Streak” as she was a lead foot. She worked on an air base and all the young airmen would stop and look at that car. I was 16 and we drove to California from Illinois. Getting to open it up through Nevada was a blast. I chucked the rear end out of it at the drag strip and was she mad?! Nope, laughed and we got it fixed.
She later traded it for a Pontiac Bonneville and it was bought by an airman. A week or so after that he totaled it and unfortunately died in the car.
What a great holiday greeting by GM. It was emotional for me as I ordered a new 66 Impala 427 4-speed convertible, madeira maroon with fawn interior, as my first new car once working as a young graduate engineer. Dated, married, and had a newborn with that as the family car. Only had it for 4 years and traded it for a 70 Monte Carlo, but what a great 4 years. Drag strip, honeymoon, and hot summer night top down memories all come to mind. It was a wonderful time! Thanks, GM.
My dad (RIP) gave me my first car in 1966 for a Christmas present. He put the title in a envelope and stuck in on our Christmas tree. It was a 1960 Dodge Polara Conv. I have told this story so many times. Thanks dad.
I just love this commercial, it makes me teary eyed, but in the best way. My mom had a 1968 Impala convertible, that she just loved. My brother restored it for her and our mom drove it with such joy, it was her baby. Sadly our mom passed away in 2011,but she graciously left her beloved Impala to me. I now understand her love for this car and why it bought her so much joy.
🎄https://www.youtube.com/watch?v=m9LWv-PkFB0
…expect to draw a crowd no matter where you take it
Thankyou so much for allowing me to see this. We always had a Chevy sitting in the driveway. I still do – but it’s a ’61 Corvette now.
I can only think of my S-10 pickup that has such a following now. I have a 2000 and found a local mechanic that has 8 of them in various stages of repair.
There are many companies who specialize in “restoration” of most all types of 30+ year old vehicles, one in Fatetteville NC (i-95muscle.com) has several ready to sell. I’m making contact with them after Christmas to see if they can locate a candidate (’89 to ’91) Impala or Caprice Wagon for restoration. It’s bad when in this age of so many choices of vehicles you really can’t find one that you really want anymore. If you’re going to spend from $25K to $30K for a new vehicle … spend the same for a fully restored vehicle which usually has a new engine an power train … and get what you really wanted.
What is the name of the song in that commercial or name of the artist?
Best video ever I’m die hard chevy that ad was absolutely amazing
One of, if not the best commercials ever & yes, I love my Chevy’s!
Diana Shore….”See The USA, in a Chevrolet.” I remember growing up, and that commercial came on. Our whole family would be singing it. Chevy should replay it for the holidays, heck, anytime…”See The USA, in a CHEVROLET.” lol
One of the best commercials EVER! Please play it every Christmas. It’s heartwarming, and a tearjerker!
Brings back memories 🥲
Love this commercial – it really hits home. Haven’t seen the long version yet but it is great. The song in the background, the guitar, is that from a Clint Eastwood movie?
bought my first car in 1973.was a1968 impala ss with 18000miles. paid 1800 dollars. still wish i had it . love commercial.
@Joe Breese,
did she have matching interior carpeting?
Awesome ad….. However SHOULD have said: MERRY CHRISTMAS at the end rather than the PC “happy holidays”…… Clearly a CHRISTMAS present!!!
Let’s be grateful for what we got. This ad was a literal dog whistle to Traditional Americans. A beacon of hope from Commonwealth//McCann and Chevrolet for the downtrodden “silent majority” currently being trampled to death by woke. A warm embrace and a message of strength for those of us who just want our country back.
They haven’t forgotten us. They’ve got our back. WE ARE the Heartbeat.
A reminder that America, too can rise again and our revered past shall not be forgotten nor forsaken. What greater gift could Chevrolet possibly have given us right about now?
Merry Christmas
Super great commercial, back in 65, my senior year in high school, a guy in school, he was motivated, worked full time, school too, bought a 65 Impala Super sport, 2 dr, hdtp, wi 327, sweet car, the cars back then, works of art.
That’s as good as a car commercial gets – thank you, Chevrolet ad team! I can’t imagine in 40 years anyone getting nostalgic and emotional about restoring their old GM EV stored in a barn somewhere . . .
Its what GM use to be & I love the commercial. I have a 67 Buick GS400 & I can relate.
If you don’t shed a tear watching that commercial then you may not be alive what a great commercial it is hits the heartstrings of Chevy in America
Who’s the Dad? Was he a cowboy actor?
Who’s the Dad? Was he a cowboy actor?
One of the best all time commercials.. caught the end on TV (blew my mind), then searched inet and found this. For me, this has the same emotional intensity as the Clydesdale commercial where the team rides across country and bows before New York City after 9/11… except with old Chevys (with some new ones making cameos). Budweiser updated it a bit and brought it back this year for the 20 year mark… only aired once or twice.