1966 Chevy Impala Featured In Holiday Ride Advert: Video
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The holidays are here, and it’s a great time to sit back and reflect on the past. Now, Chevrolet is bringing the heavy feels with the following video advertisement, featuring a 1966 Chevy Impala.
The video ad is titled “Holiday Ride,” and opens with a rural scene and a little acoustic guitar for the soundtrack. We see a man walking out to place a wreath on the doors of a barn, a Chevy Silverado 2500HD in the background. When the man opens the bar doors, we see a 1966 Chevy Impala parked.
The droptop Chevy looks like its seen better days, with flat tires, cobwebs, and a thick layer of dust covering the panels. As the man sits in the Chevy Impala, we see him lift up a photo of a young woman, presumably his wife. The man holds back his tears, overcome with emotion.
We later see the man’s daughter arrive in her Chevy Blazer crossover, watching her dad as he closes the barn doors. It looks like she gets an idea, and later heads into town to recruit some of the local mechanics for a little “night work” restoring the old Chevy Impala.
After grabbing the Chevy Impala out of the barn, we see the restoration process in action, sanding down the body and applying new paint, swapping out the wheels, and overhauling the engine.
The video ends with a reveal for the dad as he sees the classic Chevy Impala again in the barn, polished and once again like new. It’s a pretty emotional ad, and for those readers that need an uplifting holiday message, this ad could be the perfect thing.
Do you have a classic Chevy that you want restored? Do you have any GM vehicle that you want to share with the world? Send it to the GM Authority Readers Rides, and we may feature it right here on the website! In the meantime, subscribe to GM Authority for more Chevy Impala news, more Chevy news, and around-the-clock GM news coverage.
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THIS old chevy brings back the fun days of ditching study hall as one of the guys drove pasted and we’d all jump in when the top was down to go hit Dog and Suds. Then be back before the end of the period to make our next class. Yes, we did have study hall outside in the spring.
Yes, the 60’s were great times.
Who cut all these dang onions in here.
Bought a.ss66 chevelle in 1971….you know lots of memories..in high school…then in 75 to college..restored in 81..car show circuits in 94 to 2000..now. it’s just me and the old 66 chevelle..the way it started and will stay that way..I.ll get it painted in a few months..old chevelles never die…r jones..nash.tenn.
I loved my ’66 Malibu SS396.
Even the dog was in on it …….
I had a 1965 Impala SS Fastback and this commercial brings back some great memories.
I can hear last train to Clarksville plain as day!
Dad retired with GM. We had a 1966 Chevy like this, but not convertible. My folks have passed. Tears of joy that you really nailed it with this ad. GM family.
Bought a new 72 camaro as a senior in high school. Still own the car in original condition. The memories I have with it all come back to me every time I enter my garage or take it out for a ride. Kudos to Chevrolet for keeping dreams alive. My daughter will eventually get the car to carry on the dream.
WOW!!! You nailed it GM, reliving all all the great memories while watching this. Growing up I had friends and family that had this same car. Most of all I had a red head girl friend that had this car, her car was red.
Thank you
This reminds me of my 57 Chevy I had Back in 1970 was a nice hot rod wish I still had it today Chevy has always been there and dear to my heart also on the Corvette for 12 years great car company
Saw the adv. a couple nights ago, I thought it was well done and moving But it prompted me to think, what car will GM feature in this adv. in say, 2065? Outside of a C8 Corvette, I can’t think of one GM product that could stir emotions like that Impala did. And it could have been a variety of ’66 GM products. How about opening that barn door to a ’66 Riviera? Or a Grand Prix? A DeVille convertible? Even a Corvair Monza. Today’s GM (and Ford, and FCA/Stellantis and most of the mainstream brands now make very good, functional and utilitarian cars and trucks but only the Vette, perhaps the Mustang and Ford GT are really inspiring. I’m afraid when that barn door opens in 2060 and the daughter finds a dusty and tired Malibu, Suburban or Enclave, she’ll just have it hauled to the crusher.
Wow! What a tearjerker! Such a pretty car. Everyone should have a Nice Daughter like that! And, a Good Group of Guys!
I ordered my 1972 Corvette this week in 1971
Took delivery in April 1972. I still own this Corvette. It has served me well. Has over 250,000 miles on it. Major components have been restored to keep this Corvette running.
Never painted the exterior or changed the interior. This Corvette is still a matching numbers car. This 1966 Chevy commercial reminds me of the Chevy my dad had that I learned to drive in, it was the Caprice model.
I bought a ‘65 Impala Sport Coupe in ‘69 when I got out of the Navy….my first car….and I still have it.
When I was 16 just got my license dad came home with a 66 Impala SS 327 I was in heaven. My senior year had 62 Impala 4 door hardtop great rides.
Dad (RIP) had a 66 Impala hardtop in the color and I remember those country rides with your hands outside the window flowing up and down… He would hand wash the car… Thanks gm.
Can’t stand to watch it. It makes me cry! Too many memories. The loss of love for a company that’s killing itself to please a few that want what the market is not demanding. We are at least ten years or more away from adequately transitioning to all electric. If GM had a good hybrid system like Toyota, I would consider purchasing a truck and other vehicles that can go the distance. Houston to Atlanta in one 16 hr. day and over 800 miles. All electric wont cut it.
I’m not crying…you’re crying!! Geez….what a cool commercial. My Mom drove a 66 Impala SS in aztec bronze.
THAT was a beautiful and unique color back then. They had it in ’57 too.. think called Sierra Gold. I had a 67 Grand Prix hardtop in that color… plate only had code for “special paint”.
GM must have changed ad agencies, this one is really good. With teenage drivers in the family Dad always had Chevy’s with a straight 6 and 3 on the column. Then he came home with the ’66 Impala hardtop. 283 and Power Glide. Same color beautiful blue(gm used to have nice colors) with black interior. I loved that car and was so disappointed when he wouldn’t sell it to me because he was afraid I’d kill myself with that V8, LOL. It had a “rear seat speaker ” in the middle of the back seat! We thought that was so cool! He followed that with a beautiful green ’70 Impala hardtop with a high speed rear that would spin it’s wheels if you spit on the pavement. Not a good set up for Michigan winters!
Fantastic commercial, one you’ll never see from any foreign car manufacturer!
Great ad! Whoever owns that car is one lucky dude or gal. Super Sport with a 396, A/C, bumper guards, and the very rare console gage stack. How many of those have you seen? Great color combo too.
I’ve worked in an around advertising most of my adult life … without a doubt this is the best auto commercial ever to be produced. As another posted above, “who cut up all the onions”. Well done, and Merry Christmas.
Wonderful to see someone in this company gets it. It’s certainly not Mary Barra! The only advertising agency that could pull this off is Campbell Ewald! I don’t have a 66 but I feel just as strongly about my 15. Well done and thank you for this gift.