As a company, Cadillac has been around since 1902, but by the time General Motors purchased it in 1909, it had already made a name for itself as a premier luxury vehicle producer. Since then, Cadillac has undergone a variety of changes, but unfortunately, the marque failed to seize on an opportunity to show off its latest wares at the 2021 SEMA Show in Las Vegas. By contrast, Cadillac rival Lexus was at SEMA in force.
We’ll explain. Cadillac is in the middle of a rebranding effort, leading General Motors in launching a wealth of new technologies and several new electric vehicles. However, although Cadillac enjoys a tremendous amount of cachet among older buyers, the younger crowd still seems to have a hard time connecting with what Cadillac has to offer.
As such, showing up at SEMA may have been a good move to help rectify that disconnect. And it’s not like Cadillac doesn’t have products to show at SEMA – something like an upgraded Blackwing sedan or Escalade would certainly fit the bill.
Unfortunately, Cadillac was sorely missed this year. While there was one CT5-V Blackwing in attendance, it belonged to the Cadillac V-Series Academy driving school, and was not officially a part of Cadillac.
By contrast, one of Cadillac’s biggest rivals, Lexus, was at SEMA, showing up with a variety of interesting vehicles and debuts. Highlights include the Hiraku & Townsend Bell Street performance IS 500, a 2022 Lexus IS 500 sedan built in partnership with Kiraku Co. and professional racing driver / Lexus ambassador Townsend Bell. The four-door includes a new one-off 3D-printed body kit, Seibon carbon fiber hood and trunk, and a vinyl wrap, while the V8 under the hood was upgraded with a new intake, exhaust, and throttle controller. The suspension was upgraded with new coilovers and chassis bracing, while 20-inch wheels are found in the corners.
Continuing the performance theme, Lexus also brought the DSport & Scott Pruett Track Performance IS 350, intended for racing with a new widebody treatment, carbon fiber body pieces, KW coilovers, and more.
The point is this – Lexus was at SEMA, and Cadillac should have been as well. Do you agree? Voice your opinion in the poll below, and remember to subscribe to GM Authority for more GM-related SEMA news, General Motors competition news, Cadillac news, and around-the-clock GM news coverage.