Half Of GMC Canyon Buyers In 2021 Are New To The Brand
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The GMC Canyon is doing a bang-up job in bringing in new customers. According to General Motors, more than half of the GMC Canyon buyers in the 2021 calendar year were new to the GMC brand.
General Motors provided the insight with the debut of the GMC Canyon AT4 concept at Overland Expo Mountain West 2021.
Indeed, the GMC Canyon isn’t the only model that has been successful in bringing new customers into the fold. In fact, as GM Authority covered previously, over half of all GMC AT4 buyers are also new to the brand. For those who may not remember, the GMC AT4 sub-brand is the off-roading model line that adds a variety of rough-and-ready equipment, such as tires, bumpers, suspension, and electronic modes for more prowess off the pavement, plus much more. GMC offers an AT4 model variant for the GMC Sierra 1500, GMC Sierra HD, GMC Canyon, GMC Yukon, GMC Acadia, and GMC Terrain. Notably, the GMC Savana is the only GMC vehicle that does not offer the AT4 treatment.
In terms of sales, the GMC Canyon currently ranks towards the bottom of the midsize mainstream pickup truck segment, with just 5,479 units sold in Q3 of the 2021 calendar year. During that time period, the Toyota Tacoma was the sales leader in the segment with 61,335 units sold, followed by the Jeep Gladiator with 22,674 units sold and the Ford Ranger with 14,335 units sold. The GMC Canyon’s corporate cousin, the Chevy Colorado, netted 12,696 units sold.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q3 2021 - USA
| MODEL | Q3 21 / Q3 20 | Q3 21 | Q3 20 | Q3 21 SHARE | Q3 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA TACOMA | +8.19% | 61,335 | 56,692 | 48% | 38% | +22.62% | 200,631 | 163,619 |
| JEEP GLADIATOR | +2.31% | 22,674 | 22,163 | 18% | 15% | +25.39% | 71,458 | 56,990 |
| FORD RANGER | -49.44% | 14,335 | 28,350 | 11% | 19% | -2.20% | 72,706 | 74,338 |
| CHEVROLET COLORADO | -53.42% | 12,696 | 27,256 | 10% | 18% | -24.77% | 51,555 | 68,529 |
| NISSAN FRONTIER | +61.75% | 11,667 | 7,213 | 9% | 5% | +44.78% | 38,059 | 26,287 |
| GMC CANYON | -15.38% | 5,479 | 6,475 | 4% | 4% | +11.04% | 17,970 | 16,183 |
| TOTAL | -13.47% | 128,186 | 148,149 | +11.44% | 452,379 | 405,946 |
The second-generation GMC Canyon is based on the GMT 31XX platform, which is also shared with the 2015 and newer Chevy Colorado. Engine options include the naturally aspirated 2.5L I4 LCV gasoline motor (although new units are currently not being built with this engine), the naturally aspirated 3.6L V6 LGZ gasoline motor, and the 2.8L I4 LWN turbodiesel Duramax. Production takes place at the GM Wentzville factory in Missouri. The next-generation GMC Canyon is expected to debut for the 2023 model year.
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Ranks towards the bottom, is that pc for last? When Datsun sells twice as many midsize trucks than GMC that’s just plain embarrassing. Canyon is a good name for this truck because the marketing campaign is nothing more than an echo.
I’ve been waiting for 3 years, until the next generation model because it’s shouldn’t have the troublesome 8 speed.. I just don’t have room for a full size, that size is perfect. I’m willing to keep waiting..
Stay away from the canyon nothing but issues with the electronics I will never buy another one
You are in the minority there. Sucks you had issues (all companies do) but to try and do a smear campaign and run around posting everywhere about it is sad, might want to grow up…