GM To Launch GMC Brand For The First Time In South Korea
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As part of the company’s recently announced future growth strategy in the Asian country, General Motors has surprisingly revealed that it will launch the GMC brand for the first time in South Korea. The automaker surprised all the media by announcing its plans to expand its portfolio of imported vehicles in the South Korean market with the local launch of the Professional Grade brand during the next year.
The launch of the GMC brand in South Korea is one of the most important news that the American company gave in the recent GM Future Growth press conference, held by Senior Vice President of GM and President of GM International, Steve Kiefer, in the city of Bupyeong. GM Korea will increase its offer from two to three brands, which from 2022 will consist of Chevrolet, Cadillac and GMC.
Although GM executives did not disclose details on the reasons that prompted the decision, the clear objective of GMC’s introduction in Korea is to increase the profit margins of its local operations and create a new category of premium trucks in the country. As such, South Korea will become the third market in which GMC products are officially sold after North America and the Middle East.
Kaher Kazem, GM Korea President and CEO during the 2021 GM Future Growth presentation.
The model chosen to introduce the iconic American brand in the Asian country is the refreshed 2022 GMC Sierra 1500, which will hit the South Korean market as the first and only full-size pickup available at dealerships. Notably, the manufacturer began to successfully explore local demand for traditional pickups with the Chevy Colorado – which has a good level of acceptance among Korean consumers.
“Based on the success of the Colorado pickup, in response to increasing interest in GM’s outstanding trucks, we plan to launch a new full-size truck, the GMC Sierra, the beginning of a new premium brand,” said GM Korea President and CEO, Kaher Kazem, in an official press release. “With these new launches, our customers can expect and deserve more, with each new model offering an enhanced customer experience,” he added.
Both the GMC brand and the 2022 GMC Sierra will launch in South Korea during the second half of next year, while the business strategy is developed and dealers are trained. Initially, the Sierra will be sold at select Chevrolet dealerships, but the brand could develop a network of stores of its own as the product offering grows with the predictable and future introduction of the flagship GMC Hummer EV range.
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…. it is strange to me GM is more & more more Asia than an American company !
Reading these comments, I guess GM is only allowed to sell cars in the US and nowhere else then. Sorry Canada. That means you too. Have to be “America first” for some dumb reason. Even if that means American workers will build fewer cars.
.. ok open the Buick China website and see how many 30 or 40 cars are sold there, different models. Then open the Buick point com of USA and see it has only 6 SUVs…more or less a detail, all equal, so you understand my statement.
Trolling as usual I see Andy. You know what these people mean but as expected with anything you ever say of course you try to troll.
Haha I see my boy Andy aka king troll is at it again. 😎
Is that with or without chips?
Gm is as always the best it can be and listens to what the people want . South Korea loves Gm vehicles and Gm says ok we are hear for you if you want us.
At $6 a gallon for fuel it will only sell to people who are well off.
That’s the idea.
Maybe save all the chips for American Cars that STAY in the USA. We need to fix our country FIRST and MAKE AMERICA FIRST! We are in unique times and need to help the American Economy FIRST! LET’S GO MARY!
What about all your American neighbors buying Kia’s and Hyundai’s?
Gm should also make Buick available in Europe also make spearhead Buick into RHD markets with RHD Buicks..
… there is none buick model neither from USA or China which fits as good car, because is same as an audi… so there is none advantage, brings nothing special
Can’t have it both ways, GM to sell more vehicles in untapped markets or not sell them because they’re not special?.
… not to sell them… let’s wait the next generations of designers… maybe in 10 years…
… sell Rivian instead… will do better figure … not with me but with Asia
koreans don’t seem like the big ass truck driving types to me.
There’s always a small portion of the population anywhere in the world that is rich and loves American culture. They sell maybe a hundred Camaro SS’s in Korea a year; so why not a hundred GMC pickups too. They’re halo cars that get the brand some attention.
I been waiting for a new truck, ordered since Feb of 2021 and because of the micro chip issues I can not even get what I want to pay for.
The prices are increased on the 2022 trucks and dealerships are not neogiateing because they dont have too……America First….Baloney !!!!!
Asia is the fastest growing automotive market so you go we’re the sales are.
Most other markets have been slow and low growth at best. With chip issues and economy it may be no growth.
Why throw in the GMC brand when they already sell Chevrolet… Isn’t that strategy very costly and redundant. It is why GM doesn’t have #1 selling products in brand comparisons, sometimes not even in top 5, where is the logic in this?
I mean, good for them, but they could also bring the Acadia, Canyon, or Terrain to SK as well, even though we already have the Traverse, Colorado, and the Equinox there as well.