General Motors has so far attracted roughly 125,000 hand-raisers for the GMC Hummer EV Pickup and SUV.
During a recent media call attended by GM Authority, Vice President of Global Buick GMC, Duncan Aldred, revealed GM has more than 125,000 hand-raisers for the GMC Hummer EV Pickup and SUV. A ‘hand-raiser’ is someone who has registered interest in the vehicle with their email and contact information via GMC’s website but has not placed an actual pre-order and paid the $100 pre-order fee.
As we reported previously, GM has also attracted around 216,000 hand-raisers for the 2023 Cadillac Lyriq EV so far, which will go into production early next year at the GM Spring Hill Assembly plant in Tennessee. Global Vice-President of Cadillac, Rory Harvey, said the automaker typically is able to convert between 20 and 30 percent of hand-raisers to actual buyers. It’s not clear if the conversion rate is higher or lower at GMC.
GMC also received around 60,000 actual non-binding pre-orders for the GMC Hummer EV Pickup and SUV. Of these, 80 percent are for the range-topping Edition 1 trim level, which comes loaded with a 1,000 horsepower tri-motor powertrain, the Extreme Off-Road Package and other high-end equipment. Prices for the GMC Hummer EV Edition 1 start at $112,595, although all available vehicles have already been spoken for. GMC charges customers $100 to place an actual pre-order for the vehicles.
Production of the GMC Hummer EV Pickup began at the GM Factory Zero plant earlier this month, with initial customer deliveries set to commence in December. GM marked the opening of the Factory Zero plant with a media event that saw President Joe Biden visit the facility and test out the battery-electric pickup’s acceleration. In addition to the two GMC Hummer EV model variants, Factory Zero will also produce the Cruise Origin robotaxi and the future Chevy Silverado EV.