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GM Files To Trademark Vistiq

General Motors has filed to trademark Vistiq, GM Authority has uncovered. The filing may potentially be used for a future Cadillac electric vehicle, considering its similarity to other confirmed future Cadillac EV names like Lyriq and Celestiq.

Filed November 15th, 2021 with the United States Patent and Trademark Office, the application is assigned serial number 97125522. Under the Goods and Services category, the application lists a use case of “Motor land vehicles, namely, automobiles.” It was also filed with the Swiss Federal Institute of Intellectual Property on November 17th, with the assigned serial number 16908/2021. Under the Goods and Services category, the application lists a use case of “Motorized land vehicles, namely automobiles.”

GM also recently filed to following trademarks:

It’s possible Lumistiq, Vistiq and Ascendiq will replace the Optiq and Symboliq names that GM filed to trademark before it suddenly dropped the trademarks in May of this year. As for Escalade IQL, it will likely be the name used for the expected fully electric Cadillac Escalade will should offer a driving range of about 400 miles.

Cadillac Lyriq

The Optiq name was expected to be used on a future electric small crossover, while Symboliq was to be applied to a future electric full-size SUV. Optiq and Symboliq may still be in the cards, however, and that Lumistiq and Vistiq are set to be used on separate Cadillac EV models entirely. We’ll have to wait and see what Cadillac has in store in the coming years to find out for sure.

All of these names follow Cadillac’s new naming convention for EVs, which will see all of its battery-electric models receive a name ending in “-iq.” Cadillac’s head of global brand strategy, Phil Dauchy, told GM Authority previously that this new naming strategy “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine.”

The first Cadillac product to launch under this new naming strategy will be the Cadillac Lyriq, which will enter production early next year. The automaker is also plotting a new full-size electric luxury sedan called the Celestiq, which is expected to arrive by mid-decade – potentially in 2024 as a 2025 model-year vehicle.

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Comments

  1. If these names stick, Cadillac will give a meaning behind VISTIQ & LUMISTIQ in the coming months.

    IQL needs to be thought of with an actual name instead but it could be something behind the alphanumeric than what it is suggesting.

    Reply
  2. These name seem like a play on lume. Hopefully that don’t put all those stupid led lights all over it.

    Reply
  3. I am beginning to wonder if these are feature names for features in the Celestiq? The Celestiq is going to have features no production car in history has ever had, so new trade names of the features?

    Reply
    1. I think you might be onto something. Vistiq sounds like could be related to their first of it’s kind moon roof with the tinting panels and less like a vehicle.

      Reply
  4. Names are great they can’t return soon enough

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  5. Will GM also trademarq Bombastiq?

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    1. That’s for the electric Escalade ha.

      Reply
  6. Tesliq..

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  7. This sounds like a makeup line name. Lyriq, Celestiq, Lumistiq, Optiq, Symboliq

    Reply
  8. If I were in GM’s branding and naming unit I would consider vehicle names relating to electricity ending in …tron.

    Alletron, quotron, Citron, Metron, Xetron,…as some examples.

    Instead of Vistiq and Lumistiq, which sound like lipstick names from Estee Lauder.

    Ford hit a winner with Lightening.

    Reply
    1. You spelled it wrong. And the original was a truck with a powerful turbocharged engine.

      Reply
  9. What Cadillac needs is a proper Coupe de Ville.

    Not more BS smothered in woke.

    Reply
  10. What Cadillac needs is a proper Coupe de Ville.

    Not more moroniq name trademarks and press commentary smothered in woke.

    Reply
  11. What Cadillac needs is a proper Coupe de Ville.

    Spare us the moroniq name trademarking and press commentary smothered in w0ke.

    Reply
  12. I miss the Cadillac Wreath and now they took the colors out of the badge…

    I rather like the Lyriq – but the smart money may be to wait for something else, as I already have a similar Bolt EUV…. The IQ names make the thing sound like a Hyundai.

    Reply
  13. GM leadership ranks at the bottom of all vehicle manufacturers. Just about every talented leader has jumped to another manufacturer. The only great talent left at GM are the Corvette engineers. Unfortunately, the Corvette supply chain is managed by people who have poor planning and negotiating skills. Thus the delays and stoppages since the C8 model was introduced. It’s not Covid and it’s not chi-na computers. It’s poor leadership! But not to worry, the Corvette will soon be a stand alone brand and GM will be operated by chi-na.

    Reply
  14. I wonder if Thisdiq will follow anytime soon in the lineup?

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    1. Thisdiq? HAHAHA….. They’ll clean it up a bit and call it a Pyrrhiq.

      Still sounds like a “Swinging Richard”, er…. Hyundai to me.

      Reply
  15. Bring back the great Cadillac advertising with the jewelry creations by Harry Winston. Featuring the crest and badge in diamonds and jems. Awesome and most memorable.

    Fondly remember approximately 50 years ago when one of the largest Cadillac dealers in the country, Central Cadillac, of Cleveland, Ohio would display a Cadillac in the front window of their showroom with a stellar Christmas decor theme, awesome spot lighting and colorful creative decor around the car. That was the era when Cadillac was Cadillac and America was America. Mr. Sloan is now spinning in his grave.

    Reply
  16. I saw a new Cadillac as a gas station today. The owner was filling it up. It had a dealer tag. It was brand new. It was medium gray. It was an XT6. There was nothing remarkable about seeing it. Completely a non-event. I didn’t linger to look longer at it. I didn’t try to see inside. In fact I didn’t care at all. The only reason I even remember it was because at that moment I pondered the nothingness of seeing a sparking new Cadillac today. It once was a joy and left an impression. I’d try to peer inside and imagine being it’s pilot. I was only a child back then. That was how it was – once upon a time. Their shapes stirred the soul. Today I still love cars and beautiful ones still offer the same thrill but Cadillacs elicit no emotion. They can call them Beautiriffiq but no one will notice.

    Reply
    1. They need to bring back the Coupe de Ville – Elmiraj style. That would stop people in their tracks. Even American car hating people which is most of them. And with a suitably epic gasoline engine. There’s absolutely no passion in electric motors superior as they may be.

      Reply
    2. Yes, Ci2Eye, You were a child back then. Everything was new, never seen before. Everything made a deep impression.

      And there was the myth, created by advertisement, of brands like Cadillac.

      Today you know it all, have seen everything, nothing more can impress you.

      That’s life. The times, they are a-changing.

      Reply
      1. Dylan said that, too. But the more things change, the more there’s an equal counter-resistance to keep things in balance. Tradition should be respected and built upon. New doesn’t equate to better. Only better is better and that’s where the focus should be. Screw “change for the sake of change” and all the other weak arguments for “advancement”.

        Reply
        1. Yeah, “Dylan said that, too” — I quoted from his famous song of the mid 1960ies, without indicating the source, since this stance of that song is so well known. And I do that quite often.

          Reply
  17. Yeah, please forgive the repeated commentary, but somehow the language was offensive resulting in my comments being relegated to “awaiting moderation”, but amazingly they eventually made it through, so props to GM Authority moderation considering I gave them an unprintable piece of my mind about what I thought about it and still they somehow allowed my many edits to come through. So, thanks GM-A and understand I’m not the enemy, your site brings added meaning to my life and I’m reassured to know you’re not a bunch of soulless robots in that I **totally** got in your face and somehow you let my initial comments find their way to print anyway. Credit where credit is due. You’re alright by me.

    Reply
  18. Observer7,

    We both know it’s more than that. Certainly a child sees the world with a wonderment that’s hard to recapture in adulthood and as years go by. However, if an Elmiraj or Escala were to refuel next to me, I’m pretty sure it’d stir the same emotions. The problem is not my jaded eye but the fact that Cadillac hasn’t taken a risk in 40 years. They once led, today they follow. Their bland and forgettable offerings and their surrender of all prestige takes them to a place where they’re no longer noticed or aspired to. Seeing a new XT6 was as forgettable as the architecture of the gas station itself.

    Reply
  19. It’s a Mistaq.

    Reply
    1. It’s definitely getting pretty Weaq

      Reply
  20. All of GM leadership is a Mistaq

    Reply

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