General Motors has filed to trademark Vistiq, GM Authority has uncovered. The filing may potentially be used for a future Cadillac electric vehicle, considering its similarity to other confirmed future Cadillac EV names like Lyriq and Celestiq.
Filed November 15th, 2021 with the United States Patent and Trademark Office, the application is assigned serial number 97125522. Under the Goods and Services category, the application lists a use case of “Motor land vehicles, namely, automobiles.” It was also filed with the Swiss Federal Institute of Intellectual Property on November 17th, with the assigned serial number 16908/2021. Under the Goods and Services category, the application lists a use case of “Motorized land vehicles, namely automobiles.”
GM also recently filed to following trademarks:
It’s possible Lumistiq, Vistiq and Ascendiq will replace the Optiq and Symboliq names that GM filed to trademark before it suddenly dropped the trademarks in May of this year. As for Escalade IQL, it will likely be the name used for the expected fully electric Cadillac Escalade will should offer a driving range of about 400 miles.
The Optiq name was expected to be used on a future electric small crossover, while Symboliq was to be applied to a future electric full-size SUV. Optiq and Symboliq may still be in the cards, however, and that Lumistiq and Vistiq are set to be used on separate Cadillac EV models entirely. We’ll have to wait and see what Cadillac has in store in the coming years to find out for sure.
All of these names follow Cadillac’s new naming convention for EVs, which will see all of its battery-electric models receive a name ending in “-iq.” Cadillac’s head of global brand strategy, Phil Dauchy, told GM Authority previously that this new naming strategy “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine.”
The first Cadillac product to launch under this new naming strategy will be the Cadillac Lyriq, which will enter production early next year. The automaker is also plotting a new full-size electric luxury sedan called the Celestiq, which is expected to arrive by mid-decade – potentially in 2024 as a 2025 model-year vehicle.