GM Files To Trademark Lumistiq For Future Cadillac Model19
General Motors has filed to trademark Lumistiq, GM Authority has uncovered. The filing may potentially be used for a future Cadillac electric vehicle, considering its similarity to other confirmed future Cadillac EV names like Lyriq and Celestiq.
Filed on November 17th, 2021 with the Swiss Federal Institute of Intellectual Property, the application is assigned serial number 16901/2021. Under the Goods and Services category, the application lists a use case of “Motorized land vehicles, namely automobiles.” The name was also filed with the US Patent and Trademark Office on November 15th with an assigned serial number of 97125536 and a use case of “Motor land vehicles, namely, automobiles.”
The name Lumistiq follows Cadillac’s new naming strategy for EVs, which all end in “iq.” The first vehicle following this new naming convention will be the Cadillac Lyriq, which will launch early next year. The luxury automaker has also confirmed it will bring a large electric luxury sedan to market called Cadillac Celestiq, which is expected to launch by mid-decade.
A bunch of other trademark filings have been recorded this week as well, one or more of which will be used for other future all-electric Cadillac models:
GM also filed to trademark two similar names in the past: Cadillac Optiq and Cadillac Symboliq. The Optiq name was expected to be used on a future electric small crossover, while Symboliq was to be applied to a future electric full-size SUV. The automaker eventually dropped these trademarks, a likely sign that it has since abandoned the names in favor of something else. It’s therefore possible Lumistiq will be used in place of either Optiq or Symboliq, or it could be reserved for use on a separate new EV model entirely.
Cadillac’s head of global brand strategy, Phil Dauchy, previously said the automaker’s new “iq” naming convention for its EVs “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine.”
This nomenclature replaces the CT# and XT# naming strategy it currently uses, although ICE Cadillac models like the CT5 and XT5 will still follow this strategy while they remain on the market. Cadillac will eventually phase out ICE models entirely and transition to a full electric portfolio by 2030 – at which point every vehicle in its portfolio will likely feature an “iq” name – save for the Escalade.
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… same as design … the inventors of names … are without talent with good ideas …
… agree a new car … or a new body appearance has to have a new name, not like most do, 10 different cars, same name
…. BUT … try to find out something easy to talk like the word ‘easy’ … Qashqai … is something no one knows what is and say
… this ‘tic’ at end of cadillac new names are difficult to say trully… this q at end is strange
… put instead LUMIS, OPTIC, SYMBOL… words short we know what represents…
… however we here never knows those numbers or letters, what are the real great differences what is a X1, X2, X3, X4, X5, X6, X7, X9, X10, X11, X13 etc or MB A, B C D E F G H I J K L M N O P Q R S TU V X Y Z; neither what a AD4 or XT7 or ABC10 is … ! what is a S-Class if started A, B, C, E, …. then you go direct to S, why ? it should be F instead and another a M…. crazy
Rolls Royce Silver Wraith of past was a good name and for future Rolls Royce Spectre or Silent Shadow are good names too
Of course Seville is past … it could not be used in those EV models, but common what the hell is a Touareg …
– I have a VW Passat …
– ok, what is the year ? 1970 ?
– no, no it is 1998…
– ah … totally other car
some examples like above
instead this ugly Celestiq … >>> put 2021 GM Cadillac Celestial … much more interesting, meaning Universe, another spectrums and galaxies, another worlds… so many beautiful positive words and those marketing guys make those horrible names… what is a T-Roc ? we know T-Rex—- oh guys …. it is frustrating seeing and hearing that
put for this ugly LYRIQ … something like 2021 GM Cadillac LIRICA .. we knows it is good music, something italian, MSC Lirica, a good cruise ship and so on… … same in ships… it is all the Lido Deck… omg
Its like you completely understand formatting is a thing, but you use it to make something less readable instead.
oook … do my psychic lighting rod stream down to evacuate the soul bad influences
as told once, do not care what u guys thinks dislikes or likes
And yet you post in an open forum, implying strongly you indeed care what people think (which makes you a bit of a dick).
There are only so many good names that end in an “-ick” sound, and it appears GM has already run out of ’em.
Cadillac building nice cars and moving all of them from the dealers, it’s what I want.
I don’t care how they’re named, but the CT# and XT# was such a dumb move. Alphanumeric naming is nice when you can fill all of them, but Cadillac is a few vehicles brand.
Cadillac is alway late. First I thought lyriq had a good interior, but it is too late. Even the cheapest cars have big screens nowadays. And lyriq has an awful rear. Looks like Celestiq will have the same awful rear.
Smth is always wrong with the GM.
Lyriq would have been good 4 years ago. Now it’s just another car. Same will be with the Celestiq, pu$$ystick and the rest of the stick.
I am very happy that Cadillac is finally transitioning into BEV’S and design wise I really like what I am seeing but these names are just awful.
As I stated last year they should have stuck with CT4, CT5, CT6, XT4, XT5, and XT6
Dipstick, Loserstick, Marywokestick……. keep em coming…
If this is coming to Europe, I hope it´s not another boring cookie cutter SUV or crossover. A sports coupe or sedan will be excelent. Let´s see.
This ‘IQ’ obsession is getting a bit silly. The first couple of names were OK, but this one sounds like a brand name for a medicine.
I can’t wait for Cadillac to trademark ‘Ballistiq’ for their sporty EV.
was IQ meant for intelligence quote IQ ? never imagined this would be, maybe my IQ is |0 |0 | bits bytes megabytes terabits do not know ,,, we are still in process pf digitalisation with 486 pentium Win 3.1
LYRIQ & CELESTIQ have meaning. OPTIQ AND SYMBOLIQ had meaning obviously but the names was not fitting for the reason to be dropped.
But what does LUMISTIQ mean?
LUMIS is light
lumis – Wiktionary
Esperanto. Verb lumis. past of lumi. Ido Verb. lumis. past of lumar. Spanish Noun. lumis f pl. plural of lumi.
MISTIC A kind of small sailing vessel used in the Mediterranean, rigged partly like a xebec and partly like a felucca.
so you understand as a short illuminated boat vessel for transport under wind
and with IQ at end means all with intelligence grad
but you can also understand as mystic everybody knows
Why the heck not come out with a name people can actually pronounce?
right, we jedis do not like siths, but we all know how to pronounce SITH well
For the IQ it could be IQUAL which means equal and is easy to pronounce
in fact would find with intelligence to put the IQ first as prefix instead of suffix, then ok
examples 2021 GM CADILLAC IQUAL , 2021 GM CADILLAC IQUITOS
I·qui·tos (ĭ-kē′tōs, ē-kē′-)
A city of northeast Peru on the Amazon River northeast of Lima.
A city of northwest Chile on the Pacific Ocean south of the Peruvian border. Founded in the 1500s, it was ceded to Chile by Peru in 1883.
Iqrit (Arabic: إقرت or إقرث, Iqrith), was a Palestinian Christian village, located 25 kilometres (16 miles) northeast of Acre. Originally allotted to form part of an Arab state under the proposed 1947 UN Partition Plan, it was seized and forcefully depopulated by the Israel Defense Forces (IDF) during the 1948 Arab-Israeli War,
Iquira is a town and municipality in the Huila Department, Colombia.
Probably won’t be all that Chiq