General Motors has filed to trademark Lumistiq, GM Authority has uncovered. The filing may potentially be used for a future Cadillac electric vehicle, considering its similarity to other confirmed future Cadillac EV names like Lyriq and Celestiq.
Filed on November 17th, 2021 with the Swiss Federal Institute of Intellectual Property, the application is assigned serial number 16901/2021. Under the Goods and Services category, the application lists a use case of “Motorized land vehicles, namely automobiles.” The name was also filed with the US Patent and Trademark Office on November 15th with an assigned serial number of 97125536 and a use case of “Motor land vehicles, namely, automobiles.”
The name Lumistiq follows Cadillac’s new naming strategy for EVs, which all end in “iq.” The first vehicle following this new naming convention will be the Cadillac Lyriq, which will launch early next year. The luxury automaker has also confirmed it will bring a large electric luxury sedan to market called Cadillac Celestiq, which is expected to launch by mid-decade.
A bunch of other trademark filings have been recorded this week as well, one or more of which will be used for other future all-electric Cadillac models:
GM also filed to trademark two similar names in the past: Cadillac Optiq and Cadillac Symboliq. The Optiq name was expected to be used on a future electric small crossover, while Symboliq was to be applied to a future electric full-size SUV. The automaker eventually dropped these trademarks, a likely sign that it has since abandoned the names in favor of something else. It’s therefore possible Lumistiq will be used in place of either Optiq or Symboliq, or it could be reserved for use on a separate new EV model entirely.
Cadillac’s head of global brand strategy, Phil Dauchy, previously said the automaker’s new “iq” naming convention for its EVs “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine.”
This nomenclature replaces the CT# and XT# naming strategy it currently uses, although ICE Cadillac models like the CT5 and XT5 will still follow this strategy while they remain on the market. Cadillac will eventually phase out ICE models entirely and transition to a full electric portfolio by 2030 – at which point every vehicle in its portfolio will likely feature an “iq” name – save for the Escalade.