GM Files To Trademark Escalade IQL
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General Motors has filed to trademark Escalade IQL, GM Authority has uncovered. The filing may potentially be for the rumored Cadillac Escalade EV, seeing as the ‘IQL’ suffix is evocative of other Cadillac EV names ending in ‘iq’, such as Lyriq and Celestiq.
Filed on November 17th, 2021 with the Swiss Federal Institute of Intellectual Property, the application is assigned serial number 16932/2021. Under the Goods and Services category, the application lists a use case of “Motorized land vehicles, namely automobiles.” It was also filed with the US Patent and Trademark Office on November 15th with an assigned serial numbers of 97125551, listing a use case of “Motor land vehicles, namely, automobiles.”
The name Escalade IQL name would help separate the standard Escalade from the new battery-electric model, whilst also allowing GM to capitalize on the strong branding and name recognition of the Escalade nameplate. The ‘IQ’ portion of the name is likely a reference to the automaker’s new ‘-iq’ naming convention for EVs, while the ‘L’ part could potentially refer to either a long-wheelbase version of the SUV, or a long-range model with a larger battery pack.
A bunch of other trademark filings have been recorded this week as well, one or more of which will be used for other future all-electric Cadillac models:
As we reported previously, the electric Cadillac Escalade is expected to use the same BT1 platform as the GMC Hummer EV and will also utilize an Ultium battery allowing for an estimated driving range of 400 miles, and Ultium Drive electric motors. We expect the model to retain the Escalade’s boxy, upright styling, commanding road presence and opulently appointed cabin – but with a more eco-friendly battery-electric powertrain providing motivation.
The electric Cadillac Escalade, or Escalade IQL if the name reaches production, is expected to arrive by mid-decade. It will be one of several new Cadillac EV models to launch between now and 2025, the others being the Cadillac Lyriq crossover, Cadillac Celestiq large sedan and two yet-to-be-named crossover models. A trademark for the name Lumistiq was also recently filed, while the Optiq and Symboliq trademark filings have seemingly been abandoned.
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ugly as Darth Vader !
How many ways can you mold plastic.
MK You do realize it’s a rendering, right!?
Interesting, I wonder if they will finally publicly reveal the Escalade Ev which they showed to investors and media 2 years ago?
Let me guess you saw it? 🙄
Looks beautiful!!! How much will it cost though???
Starting msrp of $189k
EV is just a novelty vehicle. Not cost effective to own. Operat6cost well over gas powered vehicle.
That’s completely FUD. Operation cost and cost to own an EV is well below an ICE over the life of the vehicle.
IQL. Stupid.
Just call it the Escalade EV
Some people just make way too much money to make stupid decisions.
Cadillac’s new slogan should be: We build really great electric cars with really stupid names. IQ (ick).
The Escalade will be, Come make out with the electric Escaladiq. Or the slang, Slay-diq. Elon’s tweets will be so much fun.
Escalade IQL does not go hand-to-hand and jive as a separate model within the Escalade family. I would give it a name with an IQ at the end instead of giving it some alphanumeric.
Maybe the EV version of this will correct several interior shortcomings of the current Escalade that needs to be massage quite a bit.
I have a hard time getting comfortable with GM names that don’t layout the newton-meters of torque in metric kilos.
What about the 2008-2012 Hybrids? Tahoe Escalade Silverado Yukon. Simple, worked great. 4 years and they gave up🤦🏻.
Because they didn’t sell. It helped GM develop EV tech but they weren’t movers.
It’s hard to sell something no one knows is available to buy.
GM was great at developing cool new stuff then never spending any money to advertise it. The only thing I’ve ever heard as an explanation is they were relying on salesmen to push it, which is a horrible strategy. From my experience from car shopping, I honestly believe about 80% of salesmen would have a hard time naming all the models their brand sells, let alone options, if they don’t have their tablet or computer in front of them.
Fantasitiq!
With Caddy’s devotion to an all new electric future, I hope all these new models sell well. Otherwise, their last model will be the tragiq.
Cadillac is bringing back non-alphanumeric names for its vehicles, starting with the upcoming Lyriq and yet-to-be-unveiled Celestiq. By the time the brand is fully electric in 2030, names like CT6 and XT4 will have disappeared, replaced by the likes of “Vistiq” and “Lumistiq,” as CarBuzz reports.