In late August, the GMC Canyon AT4 OVRLANDX Concept made an unexpected debut at the Overland Expo Mountain West 2021 event in Loveland, Colorado. Since then, GM has quietly changed the name of the concept simply to Canyon AT4 Concept.
“We revisited the name in part because we wanted to keep the focus on Canyon AT4 as a brand rather than create or put more equity into a new brand name,” Buick GMC Communications Director, Chad Lyons, told GM Authority in a statement. “As an example, you have seen with our new 2022 Sierra how we continue to double down into AT4 as a brand by growing and expanding it (via AT4X).”
In regard to the Sierra, Lyons is referring to the recently unveiled all-new GMC Sierra AT4X that was launched as a more off-road capable version of the Sierra AT4, which serves as GMC’s equivalent to the all-new Chevy Silverado ZR2. The move makes sense, since the AT4 brand is gaining steam, with over half of GMC AT4 buyers are new to the brand.
At the 2021 SEMA show, we were able to get a closer look at some of the GMC Canyon AT4 OVRLANDX Concept – excuse us, the Canyon AT4 Concept – and its various features. As our walkaround video (available below) shows, the concept is finished in a gloss grey color and features contrasting black fenders flares, a matte black hood decal and red accented tow hooks. The truck rides on 17-inch AEV Crestone wheels, which feature a matching red lip accent with beadlock functionality, along with aggressive 33-inch BFGoodrich KM3 Mud-Terrain tires.
We at GM Authority believe that this off-road-capable accessorized truck concept think it serves as a sneak preview of the upcoming 2023 GMC Canyon AT4X production model, which will essentially be the GMC equivalent of the Chevy Colorado ZR2, only for the next generations of both trucks. As such, the Canyon AT4X will likely feature various off-road-focused upgrades, including the same MultiMatic DSSV dampers as the Colorado ZR2, as well as the same front and rear electronic locking differentials.
Other performance upgrades include stronger cast-iron control arms, wider front and rear tracks, underbody skid plates, guide lines, as well as AEV’s off-road rocker panel protectors. Out back resides a spare tire swivel mount so an extra wheel can be kept on the back of the truck and swivel out of the way of the tailgate when bed access is needed.
An aftermarket bed cap, a rooftop tent and an awning, plus an onboard cooktop and refrigerator, make the Canyon OVRLANDX more of a mobile command post than a regular pickup.
As previous GM Authority spy shots show, the upcoming 2023 GMC Canyon AT4X will ride on 17-inch wheels wrapped in 33-inch Goodyear Wrangler Territory MT tires. This model will be derived from the 2023 GMC Canyon, which will be the first model year of overhauled third-generation Canyon.
This new, third-generation Canyon will ride on an updated version of the same GMT 31XX platform used by the second-gen model but will introduce an all-new exterior and interior and mechanicals. Powering the next-gen model will be GM’s turbocharged 2.7L I-4 L3B engine, where it’s expected to make upwards of 300 horsepower and around 330 pound-feet of torque.
The video below presents a detailed walk-around of the concept: