General Motors CEO Mary Barra recently revealed she’s on the waiting list to receive both a GMC Hummer EV Pickup and Cadillac Lyriq.
Mary Barra stands in front of a Cadillac Lyriq
In a recent interview with The Detroit Free Press, Barra said her family will soon add a GMC Hummer EV to their small collection of GM vehicles when it enters production at the GM Factory Zero plant later this year. She’s also among the 216,000 people to have raised their hand to receive a 2023 Cadillac Lyriq and will add the vehicle to her garage once production begins at the GM Spring Hill Assembly plant in 2022.
Barra said that despite being the CEO of GM, she still tries to play fair and sign up to receive the vehicle as if she was another customer – although her contacts helped ensure she was on the waiting list to receive the GMC Hummer EV early.
“I think it’s important for me to demonstrate our product, but I signed up like everyone else for the Hummer,” Barra told the Free Press. “When we started the Hummer, we overloaded the internet, so I was texting the head of GMC Buick and I managed to get on the list.”
As she revealed in the summer, Barra also has a Chevy Bolt EUV company car that she uses as her daily driver. This vehicle is currently subject to the automaker’s battery fire recall and, like all other Bolt EV and Bolt EUV models, could need to have its battery module replaced at some point pending an analysis.
“I’m driving a Bolt EV. I’m loving it,” Barra also told the Detroit-based newspaper. “When people get to drive an electric vehicle, I think they’ll find that they’re not giving anything up, in fact they’re getting it, the customer experience is great.”
In addition to these modern-day GM vehicles, Barra says her son and husband are also GM enthusiasts and own a classic Chevy Camaro and Pontiac Firebird.
Subscribe to GM Authority for more GM-related Mary Barra news and around-the-clock GM news coverage.
Comments
Who cares what she drives??? Slow news day…
I doubt she drives herself much. Limo for sure to drive her to corporate jet.
No they drive themselves. She actually was driving a ZRI for a good while. Lutz and Ruess also had some cool cars that they drove themselves.
The private Jets are just the norm at this level as they save a lot of time and are more secure.
Even Roger Penske last I saw drives a Corvette daily even with heavy Ford sponsorship in NASCAR. Chevy is is Indy engine supplier.
The head of Goodyear tire over the years have driven Corvettes and one even has a Shelby GT 350.
I understand what you’re saying. But they have made cars. If they had to wait like the rest of us, I bet thing would be different. At the top you have people wait on you. I thought this was for CAMAROs new but it must be a really slow day and not much in the favor of CAMAROs.
… thought she came on top this Detroit Building from Home Direct With Helicopter …
She oughta try driving something other than a gm vehicle. She might be shocked and quickly figure out why gm’s market share has fallen from about 50 percent of the US market to roughly 17 percent since she arrived at the company in 1980. When she showed up, the company was still a powerhouse that lead the industry. They’ve been in constant decline over the 40 years she’s been an employee.
Barra is an engineer. And guess what, she tests other manufacturers cars. Bloomberg reported this years ago. She also pumped her own gas prior to her bolt. And GM had nothing close to 50% market share we she took the reins. Their market share had been in decline for decades. What she has done quite successfully is increase gm’s profit. We need more CEO’s that have worked their way up the ranks. People have posited that one of the reasons Intel fell behind was a non-engineer was CEO for awhile. That guy was terminated and a new CEO who is an engineer has been appointed. Fingers crossed he will re-establish Intel’s lead over TSMC again.
Wow she pumped her own gas that is amazing.
I hope she has to wait four months plus to get her cars like I had to wait to get my 2020 Chevrolet Malibu premier two years ago in September 2019. I had an order for a 2019 because my 2016 lease was coming to an end. So prior to that end of the lease my dealer ordered the exact car that I wanted with the exact equipment that I wanted and then we were waiting for months no news from GM or Chevrolet. The dealer couldn’t get any information and when I would call with my order number I never got any information. Then, one day I found out from the dealer that the order for my 2019 Chevrolet had been canceled because they weren’t building 2019’s anymore they were going to start building 2020 models. All they ever told me was call your dealer at which point I informed them they can’t get any answers either. So since my lease extension was running out because you could only extend a GM financial lease for six months two months at a time I decided to take the bull by the horns and I called the factory direct in Kansas City Kansas and the security guard put me in touch with someone who immediately called her Friend in the order department and had my order pulled from the list and I received the car shortly thereafter which was a good thing because right after that GM went on strike and I never would’ve gotten the car!
Remember when Obama was president and him and GM were all excited about the Volt. They had press conferences about the car. It was going to change GM. I believe they sold almost 160k units in 9 years, and it died. I have a feeling that the Hummer and Lyriq is going to suffer from the same fate.
Total BS man- the issue with the Volt was (typically of GM) ridiculously bad marketing. I leased one, almost on a lark because it was inexpensive to do so, and it quickly became the favorite car in the family (at the time we also had a few Audi A4’s and an Escalade, so let that say something). So much so, we leased a second Volt. These cars were basically hand built at GM’s Hamtramck plant, excellent build quality. Let me ask you this… did you ever drive one? If you did, you may have had a different opinion.
In the age of the flimsy Prius, and even the Leaf, the Volt was a damn solid car- quick, super quiet, and ran on electric for all local driving. Stopped for gas once every two months- never needed brakes, and an oil change was super rare. It was comfortable and actually reintroduced my confidence in GM.
GM’s problem (attempting to modernize their products) is trying to cater the bowtie brand to Americans who would rather price shop for a cheap Hyundai or Kia. They can sell trucks, big SUV’s and Corvettes- anything else is a struggle, even if it is a worthy vehicle.
I know GM scuttled their reputation in 70’s, 80’s and 90’s- but they are making a highly competitive product these days. Don’t dismiss them until you’ve had one. Buy well made, well engineered US made products first… we won’t be having to deal with import issues. I
You loose all of your credibility when you say stupid comments like “import issues” and “US made”. It is 2021 dude, Imports are not junk, and Americans cars are barley built in America and are the same quality as imports. Also, you are calling a car that had engineering issues “well engineered”.
It was just poorly conceived. Expensive equipment for just one model plus a tiny niche Caddy was never going to be high volume.
Referring to your last sentence, unfortunately, there will be some people who will flat out refuse to try anything GM regardless if they are the standard and the benchmark across the industry 10 to 20 years from now.
But good new is more GM vehicles have conquest sales now than in the past. But it is the truly ignorant folk who are closed-minded GM can’t convince which will be their lost.
We are former gm owners. We would consider gm vehicles when they build a vehicle that suits our needs and has a good history of quality and reliability.
Quality and reliability is why we passed on the Bolt and bought a Tesla. That was a fortuitous decision. We will be buying a 2022 Tesla. gm has a long road to prove they can build a quality, durable EV.
Especially at those prices unless you’re a politician in Washington and then I’m sure you have plenty of money from all the stock that you bought!
she has bad taste for cars
That’s subjective.
Mary Barra is No Good for GM her Push for electric vehicles is going to DESTROY the company NOBODY wants these Vehicles they’re nothing but Expensive Junk and in 10 years what are they going to do with all these dead batteries just let them LEAK in to the Ground???
Sam, if I’m not mistaken the 216,000 showed an interest in the Lyriq by asking for more information and not raising their hand they wanted one!
Have any EV maker disclosed the percent of women buyers for any model? Do EVs skew strongly towards guys? Is this just an enthusiast branch for PC bros and quasi-intellectuals burning a hole in their pocket for the attention? Does the whole eco thing cater to people that hold artificial sentiments? People that will ultimately decide plugging in hampers the ownership experience.
Anonymous Guest,
Tesla is really all we have to serve as an answer because only they’ve sold a sufficient number of cars for good data.
According to information from Polk and Edmunds, the following are the demographics of Tesla buyers:
Average age of Tesla buyer: 54
Male/Female ratio:
-Model S: 86 Male/14 Female
-Model X: 70 Male/30 Female
Race: 87 percent Caucasian; 8 percent Hispanic; 5 percent other
88 percent homeowners/12 percent renters
Thus, Tesla is overwhelmingly selling to white males who own their own home and on average are in the early/mid 50s.
What’s really curious to me is that Cadillac is apparently targeting an entirely different demographic with their Lyriq. Rather than marketing to those who’ve shown a propensity to buy a EV, they’re marketing to folks who purchased virtually no Tesla’s. We’ll see how it works out for them.
Hey thanks. I looked up/skimmed a few articles (evunite quoting Hedges & Co., Car&Driver, SF Cronicle, capitalcounselor quoting Cleantechnica). 66 percent are childless. Model 3 was a gender 84/16 split, age skewing lower to 46. CA, all EV w/rebate buyers, split was 68/29, race White 43% Asian 28%. C&D report a buying factor for Teslas was people liking, besides the car itself, one-stop shopping, liking route & charge planning, So then, we’ll see.
Once again…..Just smoke and mirrors from a person that has her head up where the sun never shines…………
Biden gas prices will destroy ICE, not good ole Mary. Get them EV’s out as quick as you can.
One word for her, NITWIT !
I’m a retired truck driver and to me I feel that these electric vehicles are all gonna be nothing but JUNK in 10 years they’re gonna be way to expensive to repair plus they’ll probably be a lot of burned up vehicles gas vehicles are way SAFER and CHEAPER the only problem is this president and his administration are scaring people into buying these vehicles but I think people are getting fed up with this shutting down our OIL and everybody knows that this country runs on OIL!!!
She obviously knows where the future of GM lies and it ain’t ICE !
She is driven around with body guards. She is seen driving for photo ops only.
Thank You Guys For Been A Friend See You Later Smile>DDK”
Thank You MaryBarra’ Have A Great Day Smile>DDK”
Wonder if she parks her Bolt in her garage?😳😱💥
I spent 31 years in Oshawa building cars and trucks for GM. My son ordered a new C8 Z06 approximately 12 months ago. He put down a sizeable deposit, but was informed by the dealership in Calgary that he went from #3 on the list to being completely removed because he wasn’t a priority Corvette customer. He explained his dad (me), was a GM retiree but that didn’t matter. They knew this months in advance and held his deposit but led him to believe he was still on the list. Thought we were part of the GM family, but I guess not.
someone else gave them more money, The dealer network is a joke just like GM, tell him to buy something else try a PORSHE , or similar car better quality nd a proven track record with good resale. Forget you WERE a GM employee, they never cared and don’t today.
What does the author mean when they said, “She’s also among the 216,000 people to have raised their hand to receive a 2023 Cadillac Lyriq”. Only 1500 were available to reserve and they are not currently available to order or reserve. I know, because I tried to reserve one during the first second reservations opened, but didn’t get it. All I got was a revolving circle after I entered my credit card. Then 10 minutes later I tried refreshing my screen and it then said that reservations were full. What is going on here?? What does “raised their hand” mean? GM is really starting to make me mad.
As Barra transforms GM into a IT company it looks like they also cannot do that properly.
Enough Said………
You have to be fast enough to place an order. But unfortunately, someone somewhere in the States was faster than you and you lucked out. So, its either that or the system chooses which order to accept and lock everyone out.
Also, the hand raisers are not necessarily the people that ordered the LYRIQ but wanted to know more information on it.
Greatest CEO of all time. Much respect.
OMG, Mary actually responded to this post.
I don’t care what the person is, who the person is matters more. Mary was an engineering student who grew up with a passion for cars. She worked in the automotive world before being in a position of power. She is a real car enthusiast like the rest of us and earned her position. During her time as CEO, GM stocks went from $25 a share to almost $60 a share. The 6th gen Camaro and the C8 Corvette was developed and made during her time there. Both cars with legendary performance numbers on the track. Right now GM is in a great place. Much respect.
Earned her position ??????????
Earned her engineering degree???????
Some of the smoke and mirrors that she tells the public has entered your head cavity.and has done extensive damage…..
Only thing Mary drives is the gm stock downward.
Have you looked at their stock market lately?
Here’s a better idea!
Open up order sheets- and build a dang car for EVERY order you get!!
Novel idea to satisfy EVERY customer who wants one- as they will become your brand ambassadors for the next batch. GM has the bandwidth to build one of every one of these cars for everyone who wants one- if they don’t- they shouldn’t be in business.
I managed to get on the list. WOW that must have been a real nail biter for her!!!!!
Cadriver,
I really don’t think anybody believes any of what Mary Barra is saying here. She’s merely trying to create the impression that demand is so high for these products that even the CEO at gm can’t get one. It’s PR and it’s bad PR because it insults the intelligence of the public.