General Motors was recently recognized as a top brand making an impact on business and culture.
The automaker was given a spot on the first-ever 95 Brands That Matter list from American business magazine Fast Company. The publication recognized “nearly 100 companies and nonprofits that give people compelling reasons to care about them – and offer inspiration for others to buy in.” The various organizations on the list stand out for taking a lead on environmental issues, pop culture, B2B engagement, or providing meaningful responses to current events. As such, these organizations, including General Motors, manage to foster “an emotional connection with consumers,” which “is critical in establishing a long-term relationship, enthusiastic loyalty, and advocacy.”
In response to its recognition on the Brands That Matter list, General Motors posted to social media, saying that it will continue to work towards a world that is “safe and sustainable.”
For the last several years, General Motors has stuck to its stated goal of achieving “zero crashes, zero emissions, and zero congestion,” a long-term target that has prompted a variety of investments, including into new electric vehicle technology and autonomous vehicle technology. While ambitious, investors have responded with optimism, driving up GM stock value on the back of announcements like GM’s presentation at last year’s Consumer Electronics Show and confirmation of an all-electric variant of the popular Chevy Silverado pickup truck. GM also states that it plans to release 30 new electric vehicles globally by the 2025 calendar year.
Part of General Motors’ pivot to all-electric vehicles includes rebranding. Earlier this year, the automaker unveiled its new corporate logo, which replaces the previous uppercase letters and blue square with lowercase letters and a rounded outline. The new logo seeks to convey “the clean skies of a zero-emissions future and the energy of the Ultium platform” with its blue coloring. To note, Ultium is GM’s brand of proprietary electric motor and battery technology. What’s more, the lowercase “m” in the new logo is intended to look like an electrical plug.
The new corporate logo was deemed a “branding fail” by Fast Company early this year. Nevertheless, General Motors continues to evolve to meets its Triple Zero goals, pushing forward with billions in EV and AV investments.
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Comments
I mean a brand new magazine praising all big corporations is what they are suppose to do. You can’t come out slamming these companies right away they have to brown nose and least for the first year.
Fast Company is new?
… it is a pity GM is in Detroit… it should have been in Florida, much better State and Climate Conditions
imagine working in Design somewhere near Ocean Drive appreciating the Cruise Ships and after going home
the chance to ride a convertible car with warm T-Shirt and Shorts just and eating a Barbecue in Restaurant
Never knew why Automobile Industries chose Glacier Locations like Detroit, New York, Munich, Stuttgart…. imagine them in Côte D’Azur together Yachts or Florida… well some are in California, but this is too far, most are in interior places not in ocean coast where waves, sur, nice girls in bikini are, palms, sun shinning … no they prefer snow
R U sure that’s not brands that matter least!
As a 60 plus year follower and devoted fan of General Motors (from a worldwide prospective) and NOT just the US domestic market, for the most part, I agree totally with the direction the new “gm” is now moving.
That said, I don’t see the value in changing the GM branding to lower case. Tradition has a place in any 100 plus year old company and a company that survives 100 plus years should be proud of that fact and show it by retaining a link to its past. The now former GM logo was really promoted heavily from the introduction of the 1967 model year. KEEP IT!
Electric cars will increasingly become the norm. But what I look forward to more than anything else is super quiet GM cars. Unlike many, I have NEVER understood the attraction of noisy engines.
My garage holds all GM cars. They include a V8 powered ‘83 Cadillac Eldorado, ‘62 Chevrolet Impala, 2017 Chevrolet (Holden) Caprice (LS3 6.2 litre) and a ‘65 Chevrolet Corvair Monza convertible. ALL of these cars are super quiet and heavily muffled as they should be, but of course nowhere near as quiet as electric cars.
At 70 years old, electric cars are unlikely to feature in whats left of my expected life and my collection of GM vehicles will well and truly see me out, but I think the future looks good for the rebranded ‘gm’. Nevertheless, its a shame General Motors did not retain the upper case GM logo.