General Motors confirmed this week it will launch its OnStar services in the Middle East on December 2nd, 2021.
The American automaker hosted its Exhibit Zero Arabia media event this week, where it announced it would launch 13 new EVs in the Middle East and Africa between now and 2025. The automaker also confirmed it would launch OnStar in the region during the presentation, which will go live for GM Middle East customers on December 2nd. This will allow users to press the blue OnStar button in their vehicle for roadside or emergency assistance and also receive 4G LTE Wi Fi connectivity on the go thanks to its 4G LTE Hotspot technology.
Gary West, Managing Director of OnStar and Future Mobility for GM Africa & the Middle East, said OnStar was launched with the approval and support of local government organizations, including the UAE Telecommunications and Digital Government Regulatory Authority, Dubai and Abu Dhabi Police and the UAE Ministry of Interior.
OnStar underwent a regional soft launch on Kuwait earlier this year, but the service has now been expanded to all Middle Eastern markets GM operates in. The launch of OnStar is one step toward the automaker’s eventual goal of eliminating traffic deaths and traffic congestion on public roadways, allowing it to put more connected vehicles on public roads that support vehicle-to-vehicle (V2V) and V2X communication.
GM is slowly expanding its presence in the Middle East. In addition to launching 13 new EVs in the region between now and 2025, the automaker will also deploy its Cruise Origin robotaxis in Dubai in early 2023. GM will work with the Dubai Road and Transit Authority (RTA) to deploy the small number of Cruise Origin vehicles Dubai’s roads, helping the city to achieve an eventual goal of having more than 4,000 autonomous taxis on its streets by 2030.