General Motors Files To Trademark Ascendiq
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General Motors has filed to trademark Ascendiq, GM Authority has uncovered. Like other recent names it has filed to trademark, such as Vistiq and Lumistiq, Ascendiq may potentially be used for a future Cadillac electric vehicle.
Filed on November 18th, 2021 with the United States Patent and Trademark Office, the application is assigned serial number 97133009. Under the Goods and Services category, the application lists a use case of “Motor land vehicles, namely, automobiles.”
GM has filed multiple trademark applications that seem as though they could be for future Cadillac EV models due to their similarity to already confirmed names such as Lyriq and Celestiq:
The automaker also previously filed to trademark Optiq and Symboliq, but it appears it has since abandoned these names after letting the application expire earlier this year.
GM’s new EV naming convention will see all of its battery-electric offerings assigned a name ending in “-iq.” The automaker plans to transition to an all-electric portfolio by 2030, so it will need to decide on a handful of these names over the next nine years or so.
Rumored future Cadillac EV models include large and small crossovers to slot above and beneath the mid-sized Cadillac Lyriq, as well as a battery-electric variant of the Escalade full-size SUV. The electric Escalade will likely be called ‘Escalade IQ’ or ‘Escalade IQL’, but it’s hard to say what name the two rumored crossovers will be assigned. The automaker has also confirmed it is working on a large full-size sedan, which will be called Celestiq.
Cadillac’s head of global brand strategy, Phil Dauchy, said previously that the automaker’s new “iq” naming convention for its EVs “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine.”
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I wonder if phonetics would be an issue in trademark prosecution. They may need to pay royalties to some sketchy companies 😂.
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