The Chevy Traverse shortage continues to improve ever so slightly, with U.S. inventory now at 11 days in November. This represents a slight increase from six days at the beginning of October, which was up from a nearly non-existent two days supply at the beginning of August. The optimal figure for the U.S. auto industry is 60 days.
The extremely low supply of the Chevy Traverse is mostly the result of the GM Lansing Delta Township plant being shut down on July 19th due to the global microchip shortage. Several GM plants are affected by the shortage, as GM continues to prioritize production of full-size truck and SUV models, which represent its most popular and profitable products. Prioritizing chips for those models has resulted in production of less profitable models being idled.
Production of the Chevy Traverse, as well as its platform mate – the Buick Enclave, was previously scheduled to resume on August 16th, then postponed until September 6th, then delayed again to September 27th. Production finally restarted on October 4th for the 2021 model year, which should begin alleviating the current Chevy Traverse shortage. The changeover to the 2022 model year of the Traverse took place on October 15th.
Some analysts estimate that nearly six million vehicles industry-wide have not been built globally due to the chip shortage so far. That number is expected to rise in the coming months as the situation is expected to last until 2022 or even until 2023.
GM initially planned to refresh the Chevy Traverse for the 2021 model year, but delayed the launch of the update to the 2022 model year for a launch in the fall of 2021. The refresh features various updates to the exterior such as restyled front and rear fascias, three new exterior colors, and several new wheel designs.
The all-new front fascia of the 2022 Traverse consists of a new grille and a set of thin new standard LED headlights, which actually serve as the crossover’s daytime running lights (DRLs) and turn signals. Below them are the vehicle’s primary forward lighting elements (the actual headlights). The design motif takes after the 2019 Chevy Blazer, which the Bow Tie brand previously stated would inspire the design of all of Chevy utilities.
The 2022 Traverse also gets a set of revised LED taillights that give it a more modern appearance.
Inside, the 2022 Traverse features new interior seating options, a new available eight-inch infotainment display, and standard wireless Apple CarPlay and Android Auto.
Additionally, the refreshed Traverse will now offer six new standard safety features: Automatic Emergency Braking, Front Pedestrian Braking, Forward Collision Alert, Lane Keep Assist with Lane Departure Warning, IntelliBeam auto high beams and a Following Distance Indicator. Additionally, a new Advanced Adaptive Cruise Control system will be offered on the LT Leather (3LT), RS and Premier trims, while GM’s Safety Alert Seat will become standard on Premier and High Country models.
Additionally, the base L trim level of the Traverse was dropped, making the LS the new base model. Finally, the Redline Edition package will be offered on the 2022 Chevy Traverse as it was for the 2021 model year, available exclusively on the Premier trim level.
All versions of large, three-row crossover utility feature the same naturally-aspirated 3.6 V6 LFY engine producing 310 horsepower and 266 pound-feet of torque. GM’s 9-speed automatic transmission and front-wheel drive are standard, while all-wheel drive is available as an option.
Sales of the Chevy Traverse have plummeted due to inventory shortages resulting from the aforementioned production delays. During the third quarter of 2021, the Traverse posted the biggest decrease in sales volume in its segment, falling 66 percent to only 10,767 units.
Sales Numbers - Mainstream Large Three-Row Crossovers - Q3 2021 - United States
|MODEL||Q3 21 / Q3 20||Q3 21||Q3 20||Q3 21 SHARE||Q3 20 SHARE||YTD 21 / YTD 20||YTD 21||YTD 20|
As a result, Traverse segment share dropped to 4 percent from 10 percent in the year-ago quarter. By comparison, share of the Toyota Highlander increased four percentage points to 23 percent, and that of the Kia Telluride grew 2 percentage points to 9 percent. The Honda Pilot gained 3 percentage points to 14 percent. And the Nissan Pathfinder also gained 3 percentage points to a 6 percent share.
We expect Traverse sales to return to significantly higher volumes once production and inventory return to normal.