Chevy Traverse Sales Drop To Second-To-Last Place During Q3 2021
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Chevy Traverse sales decreased in the United States, Canada, Mexico, and South Korea while increasing in Russia during the third quarter of 2021.
Chevrolet Traverse Sales - Q3 2021 - United States
In the United States, Chevrolet Traverse deliveries totaled 10,767 units in Q3 2021, a decrease of about 66 percent compared to 31,603 units sold in Q3 2020.In the first nine months of the year, Traverse sales increased about 12 percent to 94,198 units.
| MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAVERSE | -65.93% | 10,767 | 31,603 | +12.12% | 94,198 | 84,012 |
Chevrolet Traverse Sales - Q3 2021 - Canada
In Canada, Chevrolet Traverse deliveries totaled 688 units in Q3 2021, a decrease of about 65 percent compared to 1,953 units sold in Q3 2020.In the first nine months of the year, Traverse sales increased about 5 percent to 4,300 units.
| MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAVERSE | -64.77% | 688 | 1,953 | +4.70% | 4,300 | 4,107 |
Chevrolet Traverse Sales - Q3 2021 - South Korea
In South Korea, Chevrolet Traverse deliveries totaled 834 units in Q3 2021, a decrease of about 10 percent compared to 926 units sold in Q3 2020.In the first nine months of the year, Traverse sales decreased about 19 percent to 2,548 units.
| MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAVERSE | -9.94% | 834 | 926 | -19.47% | 2,548 | 3,164 |
Chevrolet Traverse Sales - Q3 2021 - Mexico
In Mexico, Chevrolet Traverse deliveries totaled 90 units in Q3 2021, a decrease of about 26 percent compared to 122 units sold in Q3 2020.In the first nine months of the year, Traverse sales increased about 2 percent to 293 units.
| MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAVERSE | -26.23% | 90 | 122 | +2.45% | 293 | 286 |
Chevrolet Traverse Sales - Q3 2021 - Russia
In Russia, Chevrolet Traverse deliveries totaled 66 units in Q3 2021, an increase of about 340 percent compared to 15 units sold in Q3 2020.In the first nine months of the year, Traverse sales increased about 34 percent to 175 units.
| MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAVERSE | +340.00% | 66 | 15 | +33.59% | 175 | 131 |
Chevrolet Traverse Sales - Q3 2021 - Colombia
In Colombia, Chevrolet Traverse deliveries totaled 63 units in Q3 2021.In the first nine months of the year, Traverse sales totaled 165 units.
| MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAVERSE | * | 63 | * | * | 165 | 0 |
Competitive Sales Comparison (USA)
The 66 percent decrease in Chevy Traverse sales during the third quarter of 2021 puts the large crossover in second-to-last place in its segment, outselling only the Mazda CX-9. Meanwhile, the Toyota Highlander led the pack in first, Ford Explorer (see running Ford Explorer sales) followed in second, and the Honda Pilot took third.
The Traverse undersold all other segment contenders during Q3 2021, including the Kia Telluride, Volkswagen Atlas (see running VW Atlas sales), Hyundai Palisade, Nissan Pathfinder, Subaru Ascent, and Dodge Durango.
Sales Numbers - Mainstream Large Three-Row Crossovers - Q3 2021 - United States
| MODEL | Q3 21 / Q3 20 | Q3 21 | Q3 20 | Q3 21 SHARE | Q3 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | +5.99% | 63,184 | 59,615 | 23% | 19% | +46.89% | 207,564 | 141,301 |
| FORD EXPLORER | -29.00% | 41,933 | 59,060 | 15% | 19% | -0.02% | 160,174 | 160,209 |
| HONDA PILOT | +8.30% | 38,107 | 35,187 | 14% | 11% | +27.40% | 114,667 | 90,002 |
| KIA TELLURIDE | +19.05% | 25,286 | 21,239 | 9% | 7% | +51.72% | 70,724 | 46,615 |
| VOLKSWAGEN ATLAS | -5.25% | 22,918 | 24,189 | 8% | 8% | +65.99% | 92,815 | 55,917 |
| HYUNDAI PALISADE | -12.25% | 21,172 | 24,128 | 8% | 8% | +6.75% | 64,673 | 60,583 |
| NISSAN PATHFINDER | +45.03% | 15,333 | 10,572 | 6% | 3% | -23.02% | 28,885 | 37,525 |
| SUBARU ASCENT | -20.44% | 14,670 | 18,438 | 5% | 6% | -13.63% | 43,043 | 49,835 |
| DODGE DURANGO | -9.03% | 14,516 | 15,957 | 5% | 5% | +16.44% | 52,931 | 45,456 |
| CHEVROLET TRAVERSE | -65.93% | 10,767 | 31,603 | 4% | 10% | +12.12% | 94,198 | 84,012 |
| MAZDA CX-9 | +22.60% | 8,534 | 6,961 | 3% | 2% | +41.09% | 28,799 | 20,412 |
| TOTAL | -9.95% | 276,420 | 306,949 | +21.04% | 958,473 | 791,867 |
The Traverse held a 4 percent segment share during the quarter, down 6 percentage points year-over-year. The 4 percent share was well behind the 23 percent commanded by the Toyota Highlander and 15 percent represented by the Ford Explorer. The Honda Pilot held 14 percent, while all other competitors held a segment share of 9 percent or less.
Overall, 5 out of 11 models in the segment saw sales increase during Q3 2021. The large, mainstream three-row crossover segment contracted 10 percent to 276,420 units in Q3 2021, meaning Chevy Traverse sales significantly outperformed the segment average.
For informational and comparative purposes, we are also providing sales figures for midsize crossover models that overlap with large crossovers like the Traverse – either in price or seating capacity. These crossovers, which are generally smaller than the Traverse, are often cross-shopped with larger models like the Traverse, and include:
- Midsize crossovers that offer three rows of seating, such as the GMC Acadia (see GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander.
- Midsize crossovers with two rows of seating sold at a similar price point to the Traverse, including Nissan Murano, Ford Edge, GM’s own Chevy Blazer, and Hyundai Santa Fe.
- Midsize and full-size crossover models that wear the same name, but whose sales are not broken out by their respective automaker, like the Jeep Grand Cherokee. Jeep parent company,
FCAStallantis, does not individually report sales figures of the two-row Grand Cherokee vs. that of the three-row Grand Cherokee L since launching the overhauled 2022 model year.
Sales Numbers - Overlapping Crossover Sales - Q3 2021 - United States
| MODEL | Q3 21 / Q3 20 | Q3 21 | Q3 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | +44.74% | 81,704 | 56,447 | +24.12% | 189,727 | 152,856 |
| HYUNDAI SANTA FE | -1.65% | 26,546 | 26,991 | +27.32% | 89,656 | 70,420 |
| FORD EDGE | -40.50% | 15,596 | 26,211 | -28.51% | 54,951 | 76,862 |
| KIA SORENTO | -38.57% | 13,942 | 22,696 | +2.91% | 62,255 | 60,492 |
| NISSAN MURANO | -17.58% | 12,268 | 14,884 | -12.42% | 39,287 | 44,859 |
| MITSUBISHI OUTLANDER | +33.81% | 10,602 | 7,923 | -9.33% | 21,277 | 23,467 |
| CHEVROLET BLAZER | -64.44% | 10,484 | 29,486 | -29.45% | 50,339 | 71,356 |
| GMC ACADIA | -48.13% | 9,457 | 18,231 | +8.84% | 55,679 | 51,159 |
The GM Authority Take
The decline in Chevy Traverse sales during the third quarter of 2021 is the direct result of a non-existent supply of the vehicle at the dealer level. The low supply levels are the direct result of the GM Lansing Township plant in Michigan being idled for several months so far in 2021 as the General Motors grapples with ongoing disruptions to its supply chain. One of these is a shortage of microchips, which GM is handling by allocating the components to its most lucrative product lines like full-size pickups and SUVs.
Luckily, Traverse production came back online on October 4th after several delays. As a result, we expect Traverse supply to improve during the second half of Q4 2021. It would not be out of the realm of possibility to expect a sales rebound shortly thereafter.
Notably, Traverse received a midcycle for the 2022 model year that consists of new front and rear fascias as well as several updates throughout the cabin. The refresh, known as a Mid-Cycle Enhancement (MCE) within GM, was initially planned for the 2021 model year. In fact, Chevy even announced the updated model for the 2021 model year in March 2020. However, complications brought about by the COVID-19 pandemic caused the update to be pushed back by one model year, so the Traverse refresh now launches as the 2022 Traverse. The updated model should give the Traverse a stronger presence in the segment.
However, increased competition from new entries, such as the all-new Nissan Pathfinder along with the still-fresh Kia Telluride, Hyundai Palisade, Ford Explorer and Toyota Highlander will continue to pose challenges.
About The Numbers
- All percent change figures compared to Chevy Traverse sales for Q3 2020, unless noted otherwise
- In the United States, there were 77 selling days in Q3 2021 and 77 selling days in Q3 2020
- For Explorer sales figures are comprised of the Ford Explorer and its police-duty variant, the Ford Police Interceptor Utility. In previous quarters, Police Interceptor Utility sales were reported as a separate line item, but Ford is now folding its sales into the Explorer line item.
- GM Q3 2021 sales U.S.A.
- Chevrolet sales Q3 2021 U.S.A.
- Cadillac sales Q3 2021 U.S.A.
- Buick sales Q3 2021 U.S.A.
- GMC sales Q3 2021 U.S.A.
- GM Canada sales Q3 2021
- Chevrolet Canada sales Q3 2021
- Cadillac Canada sales Q3 2021
- Buick Canada sales Q3 2021
- GMC Canada sales Q3 2021
- GM Mexico sales Q3 2021
- GM Mexico sales July 2021
- Chevrolet Mexico July 2021 sales
- Buick Mexico July 2021 sales
- GMC Mexico July 2021 sales
- Cadillac Mexico July 2021 sales
- GM Mexico sales August 2021 sales
- Chevrolet Mexico August 2021 sales
- Buick Mexico August 2021 sales
- GMC Mexico August 2021 sales
- Cadillac Mexico August 2021 sales
- GM Mexico sales September 2021
- Chevrolet Mexico September 2021 sales
- Buick Mexico September 2021 sales
- GMC Mexico September 2021 sales
- Cadillac Mexico September 2021 sales
- GM Mexico sales July 2021
- GM China sales Q3 2021
- Chevrolet China Q3 2021 sales
- Buick China Q3 2021 sales
- Cadillac China Q3 2021 sales
- GM Brazil sales Q3 2021
- GM Argentina sales Q3 2021
- GM Chile sales Q3 2021
- GM Colombia sales Q3 2021
- Chevrolet Colombia July 2021 sales
- Chevrolet Colombia August 2021 sales
- Chevrolet Colombia September 2021 sales
- GM South Korea sales Q3 2021
- GM South Korea July 2021 sales
- Chevrolet South Korea July 2021 sales
- Cadillac South Korea July 2021 sales
- GM South Korea August 2021 sales
- Chevrolet South Korea August 2021 sales
- Cadillac South Korea August 2021 sales
- GM South Korea September 2021 sales
- Chevrolet South Korea September 2021 sales
- Cadillac South Korea September 2021 sales
- GM South Korea July 2021 sales
- GM Russia sales Q3 2021
- GM Russia sales July 2021
- GM Russia sales August 2021
- GM Russia sales September 2021
Traverse News
-
Chevy Traverse Gets Marginal Rating In Updated IIHS Moderate Overlap Front Crash Test: Video
Increased risk of neck, head, and chest injuries for rear-seated passengers.
Chevy Traverse Discount Offers $1,750 Off In March 2023
Low-interest financing and national lease also available on three-row full-size crossover.
- Sweepstakes Of The Month: Win a 2023 Corvette Z06 Convertible. Details here.
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I will say, I see lots of traverses in driveways, but very few on lots. It’s a popular vehicles with its owners.
Well, I’m happy for Durango. It’s an old model but still great.
Lots are barren. Like empty.
You have to have them to sell them. I normally am driving my new one in September.
Seriously, who buys Explorers? Easily the worst of all these SUV’s listed.
I’m looking at a mid size , It’s a crowded segment for 3 rows , some name plates I didn’t even bother to look at . the 4runner ,grand Cherokee ,explorer , Durango are only true 4wd not car based wagons left
I guess you don’t want to show the selling price in each of these countries ?
I know my Chevy Volt cost $80,000 in China, Japan, Uk etc while we are GIVING them $7500 and more for them to dump elec cars in the US…
But I now this isn’t important info when you are talking the number of sales …
I see alot of VW and Korea twins. Traverse owners keep theirs – no new inventory to trade…
The reason sales are low is because they can’t make them fast enough. I just totaled my 2020 that I absolutely loved and have to wait a month to replace it with a 2022 and there are no 2021s to buy. I would says its a very popular vehicle regardless of what sales show.
Why would the Traverse get a sales bump? It has a class-worst interior at this point (which the MCE failed to do ANYTHING about), they dropped the two-speed AutoTrac AWD transfer case that helped give it some competitiveness in the segment, and even with one of the best engines on paper in its class, it’s still only rated to tow 5,000 lbs (probably due to the weak-sauce transmission), when the Pathfinder, Explorer, Grand Cherokee L, and Durango are rated for more.
The only reason to buy a Traverse right now is if you need lots of space, but can’t stomach a minivan.
This comes from a lifelong GM owner and current 2014 GMC Acadia owner who would like to upgrade, but is finding it hard to swallow GM prices for a lagging and non-competitive vehicle in its class.
I love my new 2021 Chevy traverse very roomy very nice ride..found mine in Arlington Texas .will say this is my first big vehicle I’ve every drove however but still love..