As GM Authority has reported throughout this year, inventory of the Chevy Blazer continues to dwindle at Chevrolet dealerships across the United States. Now, the midsize crossover has a mere five days supply across the United States.
Supply of the crossover has been low for over a year now. Back in September of 2020, GM Authority exclusively reported that it was running at 28 days as of the beginning of that month. The figure was the same in January 2021. By the end of February 2021, supply had increased slightly to 31 days. Two months later, it had dropped again to just 16 days, falling to 12 days as of the beginning of July, and eight days as of the first week of August. Now, as of the first week of November, nationwide Blazer supply is less than a week’s worth, at just five days.
The optimal figure for the U.S. auto industry is 60 days. There is an upside to vehicles finding customers more quickly than that, but it also implies excess demand, insufficient supply, or a combination of the two. This means customers shopping at their local Chevy dealer have less choice, may see higher prices as a result of lower incentives, or find a dealer less willing to negotiate. In some cases, dealers could even want more for the vehicle, charging over sticker. All this could lead those customers to buy a competing vehicle from another brand or manufacturer.
The continuing drop in inventory suggests a considerable excess of demand over supply for the Chevy Blazer. This can often be explained by the ongoing global semiconductor microchip shortage which has been affecting vehicle production at auto plants around the world, such as Chevy Equinox at the GM Ramos Arizpe plant in Mexico. That was the also the case for the Blazer in July, which is also built at the same facility. Blazer production was idled from August 23rd to September 6th, but finally restarted on October 18th.
At GM, smaller vehicles like the Equinox and Blazer have been impacted the most by the chip shortage. Since the automaker’s larger vehicles, like full-size trucks and SUVs, tend to be more profitable, the automaker continues to prioritize its chip supply for plants that build these vehicles.
Dwindling inventory of the Chevy Blazer continues to negatively impact sales, with the midsize crossover posting a 29 percent decline during the first three quarters of 2021. As result, its share of the mainstream midsize and full-size crossover segment has decreased from five to just three percent.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Jan-Sep 2021 - United States
|MODEL||YTD 21 / YTD 20||YTD 21||YTD 20||YTD 21 SHARE||YTD 20 SHARE|
|JEEP GRAND CHEROKEE||+24.12%||189,727||152,856||12%||11%|
|HYUNDAI SANTA FE||+27.32%||89,656||70,420||6%||5%|
Meanwhile, the segment as a whole saw sales grow 18 percent to 1,614,151 units during the first three quarters of 2021. Even the Blazer’s larger platform mate, the Chevy Traverse, saw a 12 percent bump in sales volume and maintained its segment share of 6 percent.