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Chevy Bolt Family Sales Down 21 Percent During Q3 2021

Chevy Bolt family sales – which include sales of the Bolt EV and Bolt EUV – decreased 20.5 percent in the United States during the third quarter of 2021.

Chevy Bolt Family Sales Numbers - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET BOLT EUV * 2,341 * * 2,747 0
CHEVROLET BOLT EV -61.74% 2,174 5,682 +56.95% 22,056 14,053
TOTAL -20.54% 4,515 5,682 +76.50% 24,803 14,053

Competitive Sales Comparison (USA)

Chevy Bolt family sales lagged behind the competition, with both the Bolt EUV and Bolt EV placing at the end of their segment. For this comparison, we have limited the segment to vehicles that are purely battery-powered and are not offered with any other powertrain configuration, such as plug-in hybrids or hybrids.

The Tesla Model Y and Nissan Leaf were the only models to experience growth, with sales of the Tesla Model Y soaring a staggering 796 percent. Comparatively, the Tesla Model 3 and Bolt EV were the only vehicles to post a drop in sales volume, down 15.4 percent and nearly 62 percent, respectively. Notably, the Volkswagen ID.4, and Bolt EUV recorded their first-ever Q3 results.

Sales Numbers - Mainstream BEV (Battery Electric Vehicles) - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
TESLA MODEL Y +796.00% 44,800 5,000 45% 9% +403.42% 132,400 26,300
TESLA MODEL 3 -15.35% 36,400 43,000 36% 77% -25.86% 94,900 128,000
VOLKSWAGEN ID.4 * 6,049 * 6% 0% * 12,279 0
FORD MUSTANG MACH-E * 5,880 * 6% 0% * 18,855 0
NISSAN LEAF +22.39% 2,345 1,916 2% 3% +104.63% 10,074 4,923
CHEVROLET BOLT EUV * 2,341 * 2% 0% * 2,747 0
CHEVROLET BOLT EV -61.74% 2,174 5,682 2% 10% +56.95% 22,056 14,053
TOTAL +79.84% 99,989 55,598 +69.27% 293,311 173,276

The segment was dominated by the Tesla Model Y and Model 3, which combined for a lofty 81 percent segment share. The Volkswagen ID.4 and Mustang Mach-E followed with 6 percent each, while the Nissan Leaf, Bolt EUV, and Bolt EV all accounted for 2 percent each.

Sales of the mainstream dedicated battery electric vehicles expanded nearly 80 percent to 99,989 units in Q3 2021, meaning Chevy’s growth rate between both Bolt offerings substantially underperformed the segment.

The GM Authority Take

Low sales volumes have typically been an area of concern given GM’s EV-focused strategy, which calls for launching 30 electric vehicles by the year 2025. To that end, Chevy Bolt family sales during Q3 2021 isn’t exactly reassuring, though the numbers aren’t too far off from the Volkswagen ID.4 and Ford Mustang Mach-E.

That said, the low Chevy Bolt family sales volume is the result of the ongoing stop sale and recall over battery pack fires. As a result, sales of the Bolt EV and EUV – which both ride on the same GM BEV2 platform and use the same 65 kWh battery pack – have been suspended until the situation is fully resolved, which has not taken place for the third quarter of 2021.

Not helping Chevy is the fact that the competition is very strong from the likes of Tesla, which is increasingly becoming a mainstream product. In that regard, the Bolt EV has not been as widely accepted. The new Bolt EUV looks to address that by offering a product that aims to be more mass-market than the Bolt EV, particularly in the form factor and styling departments.

In addition to the all-new 2022 Bolt EUV, the Bolt EV received a thorough refresh that has launched in mid-2021 as a 2022 model year vehicle, alongside the larger Bolt EUV. Updates to the model include new front and rear fascias, along with various improvements to the interior, including new seats. The battery electric drivetrain remains the same.

We expect both Bolt models to sell in much higher volumes once the recall and ensuing stop-sale have been addressed.

About The Numbers

  • All percent change figures compared to Chevrolet Bolt family sales for Q3 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q3 2021 and 77 selling days in Q3 2020
GM Q3 2021 sales reports:

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Comments

  1. perhaps the stop sale due to fire risk affected the sales?

    Reply
    1. Did you read? GMA states exactly that and then some…

      “That said, the low Chevy Bolt family sales volume is the result of the ongoing stop sale and recall over battery pack fires. As a result, sales of the Bolt EV and EUV – which both ride on the same GM BEV2 platform and use the same 65 kWh battery pack – have been suspended until the situation is fully resolved, which has not taken place for the third quarter of 2021.”

      Reply
  2. Ha ha ha ha ha ha!!!!!!!!!! Burn! No pun intended….

    Reply
    1. If they would make a vehicle that didn’t catch on fire, and cost much less than a Tesla, then it’s a win win chicken dinner idea.

      Reply
      1. If the Bolt didn’t look like an econobox I bet they’d have sold a lot better though.
        Comparing it to a Model 3, only the price is more appealing.

        Reply
        1. I don’t know, that cheap blown plastic interior looks and feels cheap.

          Reply
          1. 2022 interior is a big improvement. Check it out.

            Reply
            1. I was referring, of course, to the interior of the Tesla, as cheap looking, to be clear.

              Reply
  3. Makes perfect sense, with the Fear of Fire. I almost purchased one…. I would not buy one unless they cover my home with Free Fire Insurance. We need “Proof” that the Batteries are “Safe”… My next vehicle will probably be a Tesla Model.

    Reply
    1. The chance of any particular Bolt EV or EUV catching fire is about the same chance as being struck by Lightning on the golf course…. Even though they are not perfect, the 2020-2022 batteries are much safer than the 2017-2019 vintage…
      9 or 10 earlier batteries have caught fire, and 2 or 3 newer batteries have…

      GM is trying to get that number down to ZERO, which is a good thing….

      The Author has done plenty of work researching the sales figures in various countries, but the final result is rather meaningless seeing as GM IS SELLING ZERO PLUG-INS AT THE MOMENT.

      Reply
      1. Someone eventually wins the lotto. You can be that risk taker, NOT I.

        Reply
  4. What could possibly go wrong on Mary’s road to a triple-zero future?

    It’s hard to make the case that the public is embracing gm’s newest EVs when they’re the slowest sellers listed and dramatically behind Tesla, with that Silicon Valley company selling 20 Tesla’s for each EV gm manages to roll out the door.

    There are some things the public trusts gm to do well. Trucks and big SUVs are among them but gm has never done small cars well and the public has never really trusted gm in that category. With the Bolt fires, gm may have lost the public’s confidence in the EV space, at least for a while.

    Reply
  5. I’m pretty sure Tesla and Hyundai had more fires than the Bolt/EUV

    Reply
  6. Their sales will go back up soon gm said they are getting ready to launch a hot sale for the bolt soon.

    Reply
  7. Two of my co-workers bought Tesla model 3. One used and one new. Both of them are NOT going to charge them in their garages !!! Both of them are leaving them outside. How’s that for confidence. I almost bought a used 2019 used Bolt EV because it was affordable. Then every time the news comes on, another EV fire.

    Reply
    1. Not charging in their garages? Either you’re lying or they’re morons. One of the nicest things about owning an EV is that you charge it like a phone: a few seconds to plug it in when you get home at night, a few seconds to unplug it in the morning. That’s it. No cooling your heels at some sketchy filling station. A Supercharger is basically a filling station for use only when you don’t have a more convenient option, like, say, charging for pennies at home while you live your life.

      Reply
      1. I think he was implying that they are afraid of burning their houses down. One of the things Bolt owners were told was not to charge it inside.
        Everyone knows that charging your EV at home is one of its advantages.

        Reply
  8. Doesn’t this lack of sales fall into gm’s low sales- cancel threshold? Down near Camaro sales. You go, Mary.

    Reply
    1. The Bolt was never intended for particularly large sales numbers anyway. Overall, it probably did about like GM expected until they started catching on fire.

      Reply
  9. Under 20 fires for 150k sold.

    this is blown way out of proportion. ICE vehicles have more of a fire ratio.

    Stop being Sheep and think.

    Reply
    1. It depends on how you look at it, whether it’s being blown out of proportion. For example, GM had to recall every car, it will cost them $2 billion, and they just announced they are idling the Orion Assembly plant for three weeks because of it.

      Reply
  10. keep in mind, and perhaps their biggest mistake, that GM is using LG/ made in So. Korea batteries under contract. No one seems to ever mention this. I guess it was a quick way to a battery source rather than to build their own product. So now GM gets the bad rap for faulty batteries instead of the supplier making the faulty batteries.

    Reply
  11. Robert,

    At the end of the day, gm sold the product to the consumer, not LG Chem. Purchasers of the Chevy Bolt only knew they were buying a Chevrolet. They didn’t know or research where all the parts were sourced from. If, as it turns out, LG produced a bad battery pack, it was on gm to validate it and reject it. Obviously they didn’t so their EV reputation takes the hit.

    Reply
    1. Yes; I realize this. I am actually criticizing GM for farming out the Battery sourcing to a foreign supplier. The battery in these is the heart of the vehicle. But the battery is not an American product which I am sure that most people don’t realize. So it sounds like So Korean LG produces all these superior products, which they don’t. GM definitely screwed up on this!

      Reply

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