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Cadillac XT5 Sales Place Eighth In Segment During Q3 2021

Cadillac XT5 sales decreased in the United States, Canada, and Mexico while increasing in Russia during the third quarter of 2021.

Cadillac XT5 Sales - Q3 2021 - United States

In the United States, Cadillac XT5 deliveries totaled 5,506 units in Q3 2021, a decrease of about 42 percent compared to 9,467 units sold in Q3 2020.

In the first nine months of the year, XT5 sales increased about 2 percent to 24,852 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT5 -41.84% 5,506 9,467 +2.39% 24,852 24,273

Cadillac XT5 Sales - Q3 2021 - Canada

In Canada, Cadillac XT5 deliveries totaled 869 units in Q3 2021, a decrease of about 40 percent compared to 1,456 units sold in Q3 2020.

In the first nine months of the year, XT5 sales increased about 25 percent to 3,753 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT5 -40.31% 869 1,456 +25.27% 3,753 2,996

Cadillac XT5 Sales - Q3 2021 - Mexico

In Mexico, Cadillac XT5 deliveries totaled 27 units in Q3 2021, a decrease of about 7 percent compared to 29 units sold in Q3 2020.

In the first nine months of the year, XT5 sales increased about 10 percent to 116 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT5 -6.90% 27 29 +10.48% 116 105

Cadillac XT5 Sales - Q3 2021 - Russia

In Russia, Cadillac XT5 deliveries totaled 287 units in Q3 2021, an increase of about 226 percent compared to 88 units sold in Q3 2020.

In the first nine months of the year, XT5 sales increased about 86 percent to 880 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT5 +226.14% 287 88 +86.05% 880 473

Competitive Sales Comparison (USA)

Cadillac XT5 sales place the crossover in eighth place in its competitive set during the third quarter of 2021, one spot lower than in Q2 2021. The XT5 was outsold by the Lexus RX in first with 27,981 units, BMW in second (with cumulative X3 and X4 sales totaling 20,240 units), Audi Q5 in third, Acura MDX in fourth, Volvo XC60 in fifth, Mercedes-Benz GLC-Class (GLC-Class and GLC-Class Coupe) in sixth, and the Lincoln Nautilus (previously known as the MKX; see running Lincoln Nautilus sales) in seventh. The XT5 placed eighth, outselling the new Genesis GV70, Infiniti QX50, and Alfa Romeo Stelvio.

Sales Numbers - D-Segment Luxury Crossovers - Q3 2021 - United States

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
LEXUS RX -1.56% 27,981 28,425 24% 25% +27.73% 84,625 66,251
BMW X3 +8.54% 17,720 16,326 15% 14% +48.33% 53,993 36,400
BMW X4 +55.56% 2,520 1,620 2% 1% +43.71% 6,871 4,781
AUDI Q5 +44.23% 16,354 11,339 14% 10% +69.97% 49,920 29,370
ACURA MDX -24.39% 11,023 14,579 9% 13% +46.88% 47,814 32,553
VOLVO XC60 +33.22% 10,991 8,250 9% 7% +54.35% 31,583 20,462
MERCEDES-BENZ GLC-CLASS -30.15% 7,982 11,428 7% 10% +12.19% 38,131 33,987
LINCOLN NAUTILUS +16.95% 6,749 5,771 6% 5% +13.23% 18,176 16,052
CADILLAC XT5 -41.84% 5,506 9,467 5% 8% +2.39% 24,852 24,273
GENESIS GV70 * 4,696 * 4% 0% * 5,274 0
INFINITI QX50 -41.05% 3,242 5,500 3% 5% +16.62% 16,991 14,569
ALFA ROMEO STELVIO -5.38% 2,690 2,843 2% 2% +18.42% 8,003 6,758
TOTAL +1.65% 117,454 115,548 +35.30% 386,233 285,456

From a segment share standpoint, the Lexus RX held 24 percent (1 percentage point less than in Q3 2020) while BMW grew 2 percentage points to 17 percent. The Audi Q5 grew 4 percentage points to 14 percent and the Acura MDX fell 4 percentage points to 9 percent. The Volvo XC60 grew 2 percentage points to 9 percent, while the Mercedes-Benz GLC-Class fell 3 percentage points to 7 percent, and the Lincoln Nautilus grew 1 percentage point to 6 percent. The XT5 took 5 percent, falling 3 percentage points compared to the year-ago quarter. All other contenders held a share of 4 percent or less.

The luxury D-crossover segment expanded nearly 2 percent to 117,454 units in Q3 2021, meaning that XT5 sales under-performed the segment average. Only four models in the segment posted an increase in sales this quarter while six posted declines in sales volume.

We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the two-row model competing against the XT5 while the three-row RX L being a rival to the new Cadillac XT6. As such, a more apt comparison would be to pit XT5 and XT6 sales against those of the RX.

Sales Numbers - RX vs. XT5 & XT6 - Q3 2021 - United States

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
LEXUS RX -1.56% 27,981 28,425 74% 64% +27.73% 84,625 66,251
CADILLAC XT5 -41.84% 5,506 9,467 14% 21% +2.39% 24,852 24,273
CADILLAC XT6 -26.69% 4,581 6,249 12% 14% +14.68% 17,722 15,454
TOTAL -13.76% 38,068 44,141 +20.02% 127,199 105,978

Doing so gives Cadillac 10,087 sales, which is still 17,894 units fewer than the RX family.

The GM Authority Take

Cadillac XT5 sales decreased significantly compared to the segment average during the third quarter of 2021. The outcome was caused directly by sub-optimal availability of the luxury crossover at the retail level, as the GM Spring Hill plant in Tennessee that produces the vehicle has been idle since late August. The pause in production was caused by GM diverting chips to more lucrative vehicle lines, such as full-size trucks and SUVs.

GM now plans to resume XT5 production at Spring Hill on December 6th. Once that takes place, we expect sales to grow to more regular levels, so long as supply/inventory allows. However, competition in the D-crossover space is red hot, with both new and existing models vying for the same buyer. The segment has recently become more competitive with a new entry in the form of the 2022 Genesis GV70. Meanwhile, Honda has launched the all-new Acura MDX.

As GM Authority was first to report, GM plans to update the XT5 around 2023 with an overhauled model based on the existing architecture.

About The Numbers

  • All percent change figures compared to Cadillac XT5 sales in Q3 2020, unless otherwise noted
  • In the United States, there were 77 selling days for Q3 2021 and 77 selling days for Q3 2020
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
  • We count the BMW X3 and X4 as the same model, since Audi and Mercedes-Benz do the same for the Q5 and Q5 Sportback as well as for the GLC-Class and GLC-Class Coupe

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GM Q3 2021 sales reports:
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View Comments (27)

  • Cadillac is now an also-ran brand as is Lincoln. Had the XT5 been built off of a rear-wheel-drive platform the sales would have been much higher. Instead gm went cheap and as always the results speak for themselves.

      • Nobody is going to buy a EV Cadillac. The lyriq will sell at half the level of XT5. Past Cadillac EVs have been flops.

        • Bingo. These Lyriq buyers are just speculators trying to hype up the launch of a vehicle in order to turn a profit.

        • You don't judge a new product based on previous products, the ELR and the lyriq are two different cars, the ELR was a unreliable Chevy based coupe where as the lyriq is an SUV based on a new platform.

        • “No one will buy those horseless carriages! “
          “No one will get on those new-fangled airplanes when we have perfectly fine locomotives!”
          “No one will buy those Tesla cars! Electric cars just don’t appeal to people and never will.”
          Keep denying the inevitable, dude. I bet you’ll be in an electric car in 10 years complaining about some other emerging technology.

    • Tigger: You don't know that a RWD XT5 would sell any better.
      When the original RWD SRX (2004-09) was replaced in 2010 with a FWD version, sales nearly doubled.

      The segment leading ( by a 10K sales margin over the second place entry) RX is FWD.

      The XT5 is in its 6th model year and has received only slight updating. A slide in sales is to be expected.

      • All I know is that if you want to go head to head with the big boys, you have to be competitive in all aspects of engineering and design. A lot of people are not willing to shell out BMW or Benz money for a Chevrolet platform

        • I’ve owned the volt and ELR with five years experience in each of them. The ELR is still one of the best looking vehicles by GM. It’s quiet, handles well and is easy to drive without worrying about charging stations.

      • Let’s also talk about the Cadillac Cimarron then. A massive failure and it was Internal Combustion. Cadillac should stop trying to build ICE vehicles because every Cadillac built since then will just be as bad as the Cimarron. This is the same logic you’re applying. See how ridiculous it sounds?

  • Tigger:

    The Mercedes GLC is FWD, on a platform sourced from Nissan.

    The Audi is heavily reworked Volkswagen FWD platform sold only as AWD in the US.

    The top selling Lexus is a redecorated Toyota.

    The Acura is a Honda.

    All these represent more sales than all the RWD entries in the class combined.

    • GLC is rear drive. Is and has always been, and on a proper Mercedes rear drive platform.

      You just have confused it with GLA or GLB. Those are front drive, but are quite good. Both are on different variants of the same Mercedes front drive platform. There is no Nissan involvement.

  • Not sure why folks are still trying to defend Cadillac, their suvs outside of the Escalade are not competitive regardless of whether they are being produced or not. Not a single model was a class leader in sales, technology or styling before the pandemic and the market illustrates that. I have had all of them as loaners while getting my car serviced and I wouldn’t consider buying any of them.

    • "Not a single model was a class leader in sales, technology or styling before the pandemic and the market illustrates that. "

      That will change once the LYRIQ arrives with others after that. That will be more of a valid reason to defend Cadillac on the CUV side of things from there on in the future.

    • Daniel:
      How many? About 10% I think. Cadillac still has far more dealers Nationwide than its rivals and far more than it needs. The Dealers that have relinquished their franchises are primarily rural, very small volume ones.

  • XT5 would sell if you could get them. Open Spring Hill and start building them. I ordered a 2022 in June and am still waiting. Forget trucks for a while and build some damn Caddies.

  • This is very embarrassing GM what's going on.
    Your letting Toyota just walk all over Cadillac.
    It's sad everybody is riding around in Lexus and Toyotas smiling at us in Cadillacs.

  • Sales volume in the next few quarters will get worse before the chip situation gets any better. Lets hope this does not delay the next XT5 in the future.

    I do wonder what the profit margin for the XT5 is compared to the Escalade? Since the Escalade has the same volume of sales like the XT5 with more profit margin, it makes sense to keep the production of the Escalade going if there are not enough chips to use in the XT5. GM is in a rock and a hard place at this moment and have to make difficult decisions that hurt buyers on the lower end like no XT5s in inventory hardly.