Cadillac managed to slide into sixth place during Q3 of the 2021 calendar year with regard to luxury brand consideration. Brand consideration is a metric that identifies the likelihood a consumer will purchase a certain brand.
According to a recent report from vehicle valuation and automotive research group Kelley Blue Book, Cadillac was among the top 10 luxury brands for Q3 brand consideration at 14 percent, an uptick from 13 percent recorded in Q2 of 2021. The figures place Cadillac above Acura at 12 percent and below Tesla at 15 percent.
The top three brands include BMW and Lexus at 19 percent, followed by Mercedes-Benz at 17 percent. BMW’s brand consideration fell from 23 percent in Q2, while Lexus’ brand consideration was static at 19 percent in Q2. Mercedes-Benz’s brand consideration rose from 15 percent in Q2. Going forward, Lexus is poised take the top spot in the top luxury brand consideration list.
Per the Kelley Blue Book report, the Cadillac XT5 was among the models exhibiting the largest consideration growth since Q2 of 2021, up a whopping 58 percent. By comparison, the Mercedes-Benz E-Class was up 29 percent, the Acura MDX was up 27 percent, and the Acura RX was up 23 percent.
Luxury SUVs in general maintained a commanding lead over the luxury car segment with regard to consideration, up to 69 percent in Q3 from 66 percent in Q2. Luxury SUV consideration was at 67 percent last year. The top five luxury SUVs (listed in descending order) were the Lexus RX, Acura MDX, Buick Enclave, Tesla Model Y, and Cadillac XT5. The Cadillac XT5 joined the top 5 list in Q3, replacing the BMW X5.
With regard to models in all luxury segments, including SUVs and cars, the Cadillac XT5 was ranked seventh, slotting in ahead of the BMW X3 and behind the Tesla Model S. The top three luxury models included the Lexus RX in first, the Acura MDX in second, and the Tesla Model 3 in third.
By comparison, the luxury car segment had 49 percent consideration, down from 55 percent last quarter and 51 percent last year.