Cadillac managed to slide into sixth place during Q3 of the 2021 calendar year with regard to luxury brand consideration. Brand consideration is a metric that identifies the likelihood a consumer will purchase a certain brand.
According to a recent report from vehicle valuation and automotive research group Kelley Blue Book, Cadillac was among the top 10 luxury brands for Q3 brand consideration at 14 percent, an uptick from 13 percent recorded in Q2 of 2021. The figures place Cadillac above Acura at 12 percent and below Tesla at 15 percent.
The top three brands include BMW and Lexus at 19 percent, followed by Mercedes-Benz at 17 percent. BMW’s brand consideration fell from 23 percent in Q2, while Lexus’ brand consideration was static at 19 percent in Q2. Mercedes-Benz’s brand consideration rose from 15 percent in Q2. Going forward, Lexus is poised take the top spot in the top luxury brand consideration list.
Per the Kelley Blue Book report, the Cadillac XT5 was among the models exhibiting the largest consideration growth since Q2 of 2021, up a whopping 58 percent. By comparison, the Mercedes-Benz E-Class was up 29 percent, the Acura MDX was up 27 percent, and the Acura RX was up 23 percent.
Luxury SUVs in general maintained a commanding lead over the luxury car segment with regard to consideration, up to 69 percent in Q3 from 66 percent in Q2. Luxury SUV consideration was at 67 percent last year. The top five luxury SUVs (listed in descending order) were the Lexus RX, Acura MDX, Buick Enclave, Tesla Model Y, and Cadillac XT5. The Cadillac XT5 joined the top 5 list in Q3, replacing the BMW X5.
With regard to models in all luxury segments, including SUVs and cars, the Cadillac XT5 was ranked seventh, slotting in ahead of the BMW X3 and behind the Tesla Model S. The top three luxury models included the Lexus RX in first, the Acura MDX in second, and the Tesla Model 3 in third.
By comparison, the luxury car segment had 49 percent consideration, down from 55 percent last quarter and 51 percent last year.
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Comments
6th place is not good. Not good at all.
So?, time to start again…
Guestt,
No, I think the next step is to turn off the lights.
Mary and Mark hath killed it.
If I set out with a goal to destroy a brand I couldn’t have done better than that hapless duo did ostensibly trying to save it.
Ci2Eye
If you really want to destroy a luxury brand you need fake tailpipes. At BMW brand consideration fell from 23% to 19% in just 1 quarter. Largely due to the fake tailpipes used on the X1, X2 and X3.
Cadillac isn’t a luxury brand they are nothing more then a dressed up chevy. Go spread your lies elsewhere.
If I was going to lie, I would say BMW stands for Buy My Wieners. I wouldn’t misquote a KBB article that just came out. I also wouldn’t be so specific about which BMWs have fake tailpipes.
You must own one of the BMW in question. Hopefully you didn’t buy one of the front wheel drive rebadged Mini’s
Cant expect much from a Chevy that is dressed up as a Cadillac.
Cadillac’s sedans are top notch. The SUVs — the Escalade excepted (which is essentially in a class of its own — not so much. The XT4 was never competitive. To the extent that the XT5/6 ever was, Lexus has moved forward and Cadillac has not.
Hoping for Good Things with the Lyriq, but it’s too bad it wasn’t already available. There’s going to be a lot of competition from Mercedes and others by the time it arrives.
Cadillac sedans are top notch??? You must be a Cadillac salesman because they’re definitely not. The interior build and materials quality isn’t on par with best in class especially the CT4. Cadillac just can’t create sedans that are truely appreciably nicer than basic chevrolet cars
I agree. No way have these commenters tried the competition. Top? My wife drives a VW Arteon, it is much, much better than our gen3 CTS was. I won’t even compare it to my Audi or Mercedes.
Cadillacs are no longer impressive like they were through out the 60s. At the moment they should focus on making a better car than a Toyota Avalon.
Cadillac’s sports sedans are among the best in the business. High levels of chassis refinements, great features set, and nice materials. The CT5-V Blackwing just set the four door record at Willow Springs. And virtually every review tells us they are among the best sports sedans in history of the world.
The base CT5-V and CT4-V had great runs in VIR for Car and Drover’s lightning lap. The V-6 on the CT5-V and the 550T is a highly refined engine with fantastic low end torque and a great soundtrack.
Their interior, by the way, is praised by many people. It all depends what your personal tastes are: a toned down interior or the glitz and Las Vegas chic of vehicles from the likes of Mercedes.
This is what you can expect when the people in charge of running Louis Vuitton think they are running the dollar store. Still can someone please tell me what makes a XT5 worth 20 thousand dollars more than a Traverse? Please im begging…….
Cadriver
Upgrade to the Traverse LT w/Leather seats and your already at $40k. The Cadillac XT5 starts at $44k.
Cadriver,
You’re exactly right. Even the highest paid employee at gm has no style or taste. How does a company manage a Louis Vuitton-type enterprise when the principles are Family Dollar shoppers.
I think Johan de Nysschen attempted to address this deficiency but he was thwarted at every turn by the gm lifers in charge.
Cadillac motto, How can we do it cheaper! Oh and charge more!
Just saw a video of a CT5 blackwing getting stomped by a AWD M5. DO I remember some GM guy saying AWD was not needed in the blackwing? How about now?????
Cadillac to me is the American Jaguar they’re both not as nice as the competition and also less reliable other than having to have a Cadillac or you got a super good deal on one there isn’t a reason to buy one. Only the blackwings are worth looking at and even they just aren’t as nice as you would expect for the price
Truth
In my experience, Cadillac’s are much more reliable than their European counterparts, and much nicer than the Japanese luxury brands.
Just disappointed with the Escalade seat plushness especially the Platinum !!
find it funny the XT5 did so well, i was considering it but after having a SRX i found the XT5 boring especially the dash,like to see one similar to the escalade, gas mileage is poor and reliability is not great the only bright spot is the the headlights, for little expense Caddy could do better
Have 2 xt5’s 20 & 21 31 mpg highway 21 city , dash is easy to read and operate ,,great styling ,, interior nicely appointed could use a little upgrading material . Great cars we are enjoying ours
The 2021 Escalade is an outstanding vehicle and well worth the 10 month wait. Cadillac should be #1 on the list.
I have owned Rolls Royce, Mercedes, BMW, Lexus, Honda, Chevrolet, Ford, KIA, Buick, Pontiac, in my lifetime. The SRX and XT5 are simply the best vehicles i have owned. The XT5 is in my opinion the best vehicle I have owned. Best, Style, Performance, Quality, Service. Why buy anything else?
All lies 🤣🤣🙄
You are completely full of it. I’ll pretend that you really think that it is better than all those cars.
But service is better too? Right there is how we can tell you are lying. BMW and Lexus service makes the GM service model look like a complete joke. And Mercedes and Rolls Royce? Whole other level, they will come and pick up the car and leave the same model in place as a loaner.
My neighbor has a Bentley, that company comes and puts the car on a flatbed and leaves you one in its place for just an oil change. I would imagine that Rolls Royce does the same, but I’ve never experienced or witnessed it. Cadillac service is the best? Hahaha, no.
LOL
Cross shopping a XT5 with a Rolls Royce.
Sure…………….
You can play in the yard with the other small kids now, grown ups are talking.
I’m getting tired about reading about all these other vehicles what I want to know is when you’re going to build my car General Motors
There may be some interchangeable parts in GM ‘s line up BUT you are not going to say Toyota does not or anybody else I don’t think so ..