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Buick Encore GX Sales Gains Segment Share During Q3 2021

Buick Encore GX sales increased in the United States and decreased in Canada during Q3 2021.

Buick Encore GX Sales - Q3 2021 - United States

In the United States, Buick Encore GX deliveries totaled 16,500 units in Q3 2021, an increase of about 3 percent compared to 16,019 units sold in Q3 2020.

In the first nine months of the year, Encore GX sales increased about 119 percent to 61,179 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ENCORE GX +3.00% 16,500 16,019 +119.47% 61,179 27,876

Buick Encore GX Sales - Q3 2021 - Canada

In Canada, Buick Encore GX deliveries totaled 1,771 units in Q3 2021, a decrease of about 9 percent compared to 1,948 units sold in Q3 2020.

In the first nine months of the year, Encore GX sales increased about 66 percent to 5,807 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ENCORE GX -9.09% 1,771 1,948 +65.87% 5,807 3,501

Competitive Sales Comparison (USA)

Buick Encore GX sales performance saw a slight increase of 3 percent to 16,500 units during the third quarter of 2021, placing the crossover 7th out of 21 entries in the mainstream subcompact crossovers segment. The Encore GX was outsold by the Honda HR-V in first, the Encore GX’s corporate cousin and VSS-F platform mate, the Chevy Trailblazer (see running Chevrolet Trailblazer sales), in second, Jeep Compass in third, Kia Soul in fourth, Nissan Kicks in fifth, and Hyundai Kona in sixth and the Encore GX in seventh.

The Buick outsold the Mazda CX-30, Jeep Renegade, Kia Seltos, Ford EcoSport (see running Ford EcoSport sales), Toyota C-HR, Hyundai Venue, Kia Niro, and the Bow Tie brand’s second segment entry, the Chevy Trax (see running Chevrolet Trax sales). These were followed by the Mitsubishi Outlander Sport and Buick’s original entry, the Buick Encore, Mitsubishi Eclipse Cross, Mazda CX-3 (which has been discontinued by the aforementioned CX-30; see Mazda CX-3 sales), and the Fiat 500X.

It’s worth noting that Buick fields two entries in this segment, the Encore GX and Encore. The two crossovers are mechanically not related despite carrying the same base name. In fact, the Buick Encore GX slots between the “regular” Buick Encore and Buick Envision in the brand’s vehicle lineup.

Sales Numbers - Mainstream Subcompact Crossovers - Q3 2021 - United States

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
HONDA HR-V +48.40% 36,957 24,904 15% 9% +70.55% 105,398 61,799
CHEVROLET TRAILBLAZER +147.35% 25,531 10,322 10% 4% +334.08% 73,898 17,024
JEEP COMPASS -19.31% 23,875 29,588 10% 11% -25.42% 58,029 77,809
KIA SOUL +1.29% 21,565 21,290 9% 8% +9.06% 60,345 55,331
NISSAN KICKS +6.65% 20,773 19,478 8% 7% +51.82% 64,735 42,640
HYUNDAI KONA -9.59% 19,932 22,046 8% 8% +34.30% 70,928 52,813
BUICK ENCORE GX +3.00% 16,500 16,019 7% 6% +119.47% 61,179 27,876
MAZDA CX-30 +25.22% 13,570 10,837 5% 4% +70.81% 47,474 27,793
JEEP RENEGADE -43.76% 10,663 18,961 4% 7% -8.43% 41,957 45,820
KIA SELTOS -34.11% 10,167 15,431 4% 5% +43.52% 42,352 29,509
FORD ECOSPORT -51.95% 8,190 17,045 3% 6% -26.92% 34,494 47,200
TOYOTA C-HR -32.65% 7,945 11,797 3% 4% -3.62% 32,388 33,604
HYUNDAI VENUE +52.47% 7,308 4,793 3% 2% +86.88% 22,358 11,964
KIA NIRO +45.66% 7,254 4,980 3% 2% +44.13% 19,071 13,232
CHEVROLET TRAX -78.77% 6,259 29,485 3% 10% -48.49% 41,306 80,193
MITSUBISHI OUTLANDER SPORT -38.61% 4,739 7,719 2% 3% +17.21% 28,722 24,504
BUICK ENCORE -64.00% 4,012 11,143 2% 4% -45.59% 19,267 35,414
MITSUBISHI ECLIPSE CROSS +6.34% 2,583 2,429 1% 1% -20.90% 6,941 8,775
MAZDA CX-3 -53.04% 1,059 2,255 0% 1% -27.28% 5,099 7,012
FIAT 500X -30.97% 312 452 0% 0% -13.27% 980 1,130
TOTAL -11.31% 249,194 280,974 +19.31% 836,921 701,442

From a segment share standpoint, the Encore GX accounted for a 7 percent segment share, one percentage point higher than the 6 percent a year ago. By comparison, the segment-leading Honda HR-V held a 15 percent segment share, while the Trailblazer and Jeep Compass each held 10 percent.

It’s also worth noting that the Buick Encore was outsold by its platform mate, the Chevy Trailblazer, by 9,031 units. This was more than expected given that the Encore GX is priced to start roughly $3,000 higher than the Trailblazer. In addition, the Encore GX outsold the “regular” Encore by 12,488 units. This is explained by GM beginning to allocate more production capacity to the Encore GX over the regular Encore.

Sales Numbers - FCA Mainstream Subcompact Crossovers - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 YTD 21 / YTD 20 YTD 21 YTD 20
JEEP COMPASS -19.31% 23,875 29,588 -25.42% 58,029 77,809
JEEP RENEGADE -43.76% 10,663 18,961 -8.43% 41,957 45,820
FIAT 500X -30.97% 312 452 -13.27% 980 1,130
TOTAL -28.88% 34,850 49,001 -19.07% 100,966 124,759

GM’s cross-town rival, Fiat Chrysler Automobiles, now Stellantis, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for 34,850 deliveries during the quarter.

Sales Numbers - GM Mainstream Subcompact Crossovers - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET TRAX -78.77% 6,259 29,485 -48.49% 41,306 80,193
CHEVROLET TRAILBLAZER +147.35% 25,531 10,322 +334.08% 73,898 17,024
BUICK ENCORE GX +3.00% 16,500 16,019 +119.47% 61,179 27,876
BUICK ENCORE -64.00% 4,012 11,143 -45.59% 19,267 35,414
TOTAL -21.90% 52,302 66,969 +21.89% 195,650 160,507

Meanwhile, GM’s has four offerings in this segment – the Buick Encore GX and Chevy Trailblazer, as well as their older corporate cousins, the Chevrolet Trax and Buick Encore. These four accounted for a cumulative 52,302 deliveries. As such, GM outsold FCA by 17,452 units, marking the ninth time that The General sold more units than FCA in this segment since the introduction of the second-generation Jeep Compass, which has made significant gains in the sales charts since its launch. The Compass took third place in the segment, right behind the Trailblazer. During Q3 2021, GM held a combined 22 percent segment of the segment to Stellantis’ 14 percent.

Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 YTD 21 / YTD 20 YTD 21 YTD 20
HYUNDAI KONA -9.59% 19,932 22,046 +34.30% 70,928 52,813
KIA SELTOS -34.11% 10,167 15,431 +43.52% 42,352 29,509
KIA SOUL +1.29% 21,565 21,290 +9.06% 60,345 55,331
HYUNDAI VENUE +52.47% 7,308 4,793 +86.88% 22,358 11,964
KIA NIRO +45.66% 7,254 4,980 +44.13% 19,071 13,232
TOTAL -3.38% 66,226 68,540 +32.06% 215,054 162,849

By comparison, Hyundai and Kia sold a combined 66,226 units of their five offerings in the segment, 13,924 units more than GM. Notably, the Kia Soul and Niro along with the Hyundai Venue were three of the nine models to outpace the average segment growth this quarter, reporting sales gains of 1, 46, and 52 percent, respectively. However, the Chevy Trailblazer posted the largest increase of 147 percent during the quarter.

Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (excluding Soul) - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 YTD 21 / YTD 20 YTD 21 YTD 20
HYUNDAI KONA -9.59% 19,932 22,046 +34.30% 70,928 52,813
KIA SELTOS -34.11% 10,167 15,431 +43.52% 42,352 29,509
HYUNDAI VENUE +52.47% 7,308 4,793 +86.88% 22,358 11,964
KIA NIRO +45.66% 7,254 4,980 +44.13% 19,071 13,232
TOTAL -5.48% 44,661 47,250 +43.89% 154,709 107,518

That said, the Kia Soul could be considered part of the smaller A-segment. Removing the Soul from the Hyundai and Kia sales totals leaves the Korean duo with 44,661 units, or 7,641 units less than GM.

The mainstream subcompact crossover segment contracted over 11 percent to 249,194 units during Q3 2021.

The GM Authority Take

Encore GX sales held steady during the third quarter of 2021, with the 16,500 U.S. sales representing a very slight increase over the 16,019 units sold just a year ago. The results enabled the fresh subcompact crossover to gain a percentage point in segment share.

Sales of both the Buick Encore GX and its corporate cousin and platform mate, the Chevy Trailblazer, have continued to grow since launching, showing that GM has a pair of winners on its hands in a very competitive and crowded field.

We expect Buick Encore GX sales to grow in the near- and medium-term future as supply and awareness of the model reaches even more favorable levels. In particular, supply of the Encore GX should continue to improve as GM allocates more of the GM Bupyeong plant in South Korea to produce the Encore GX at the expense of the “regular” Encore, which is also produced at the same facility.

However, it’s worth noting that ongoing microchip shortage could have a potentially negative impact on Encore GX sales. GM has been managing the situation by diverting its limited chip supply to more profitable models like full-size pickup trucks and SUVs. However, it would appear that the Korea-made Encore GX has not been impacted by this shortage.

About The Numbers

  • All percent change figures compared to Buick Encore GX sales in Q3 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q3 2021 and 77 selling days in Q3 2020
GM Q3 2021 sales reports:

Encore GX News

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. lots of good data, but since there’s almost nothing on any lots, it represents production capability more than popularity.

    Reply
  2. Considering not much is getting built, I guess this means that people are buying what’s available like it or not and cleaning them out of inventory more than anything else.

    Reply
  3. It’s hard to gauge popularity these days.

    That said, it’s a cute little crossover. I wish it came with a turbo 2.0L 4 cylinder instead of a 3 cylinder and a CVT.

    Reply
    1. I think you’ll be surprised by how much power the Turbo 3 can produce. From what I’ve heard, it’s smooth too. Toyota is currently working on bringing a GR Corolla to Market. That’s also going to be a Turbo 3–Cylinder, but with 256hp, and Torque not that far behind!

      Reply
      1. What about long term reliability, which is most important to consumers?

        Reply
      2. 18 months (155 hp 2020 model) and counting, no recalls for me, no issues. very smooth CVT, good acceleration onto highway. Absolutely no complaints. I know it’s not long-term but it’s a start.

        Reply
      3. A decade ago Americans laughed at a 3 banger. Now we see they can be powerful and that fuel efficient ICE motors are possible. It’s too late to save them, regardless of Mazda’s breakthroughs or even the development of a powerful 2 cylinder which iui s possible.

        Reply
    2. I can echo your remarks. After 6 months and 6,000 miles I’m pleasantly satisfied with the performance of the 1.3 with the CVT. I can cruise at 75-80 and still get 32 mpg. I didn’t think I would like the CVT but they have made so much progress the last few years that many of the bugs have been worked out. Some are folks are recommending the 2L turbo for the GX. In my option it would be too much. The 1.5 turbo would be a nice option for those wanting more power. Most owners of the Encore GX with the 1.3 agree that it as plenty of power.

      Reply
  4. As others have said Ama if you don’t build it and put it on the lot you can not sell it .. these numbers are all meaningless cuz I can I show you more people would buy the regular Encore because it’s at least $5,000 cheaper and that’s what the seniors who buy Buicks want. As usual GM management is playing games and favoring one model over the other for internal politics

    Reply
    1. In actuality, the GX base model MSRP is only $1,000 higher

      Reply
  5. Why is GM delaying so long letting us know if we are going to get the GEM-platform Encore (already on sale in China) here in the States to replace the present Encore? The GEM-platform Encore, like the present Encore, wold be sold alongside the GX.

    Somebody at GM needs to get cracking on an announcement one way or another…..Encore fans have been left in the dark too long.

    BTW, I currently have an Encore GX and love it. 1.3L, 9-speed, and AWD.

    Reply

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