As GM Authority exclusively announced last week, the new Cadillac Lyriq has just been officially introduced in China – which is the world’s largest automotive market and where the demand for electric vehicles is the largest. On November 17th, General Motors presented the Cadillac Lyriq specifically for the Chinese market and began taking reservations for the new Cadillac crossover in the Asian country.
The production version of the all-new Cadillac Lyriq was shown for the first time in China from Cadillac’s headquarters in Shanghai, opening a new chapter in the history of the brand in that country, where it is the main rival for German luxury-brand manufacturers. Debuting at the upcoming 2021 Guangzhou Motor Show, the Lyriq comes to revolutionize Cadillac’s image and competitiveness in the new all-electric era.
During the special launch event, SAIC-GM announced that the launch version of the Cadillac Lyriq in China is priced at 439,700 CNY, equivalent to about $68,930 USD at the current exchange rate. The initial version of the new Lyriq in the Chinese market is called Luxury Long-Life and can now be reserved, both through the dealer network and from the Cadillac IQ application created exclusively for the brand’s electric vehicles.
The all-new Cadillac Lyriq is expected to enter production and go on sale in China in the first half of next year, several months later than the manufacturer initially planned due to global semiconductor shortages. In any case, customers who order their Lyriq unit from now until the end of April 2022 will receive additional benefits through the Cadillac IQ app.
As the first model built by SAIC-GM on the Ultium EV platform, the all-new Cadillac will seek to win over Chinese customers with a bold and distinctive design language, next-generation technological features and a class-leading advanced powertrain. The manufacturer states that the Lyriq’s driving range for the Asian country is no less than 650 kilometers (404 miles) according to the China Light-Duty Vehicle Test Cycle (CLTC).
Reservations for the all-new Cadillac Lyriq and now open in China, and the crossover will be available in China in the middle of next year. Notably, Cadillac’s first fully electric vehicle will debut a new direct sales model in the country that seeks to create more opportunities for face-to-face contact with customers, with the aim of rapidly adapting products and services to their needs. To do this, the brand is creating “IQ Spaces” in the main cities of China.