A couple of weeks after the crossover’s official launch in Mexico, the new 2022 Chevy Groove is already on sale at dealers in the Latin American country – which is expected to quickly become the main volume market for the vehicle. To further highlight the launch of the new model, General Motors established an alliance with Amazon Mexico for an exclusive sale of the 2022 Groove through the e-commerce leader.
The new 2022 Chevy Groove arrives on Amazon Mexico to enhance its commercial reach in the Mexican market and adapt to the shopping preferences of target customers, young people between 25 and 30 years old, who are the main drivers of electronic commerce. GM’s collaboration with Amazon includes a set of special benefits for customers who purchase the Chevy Groove through the platform.
“The growth in online shopping led us to take action and find a way to be present where our customers are shopping,” said Director of Advertising and Promotions of GM Mexico, Karla Ortega, in an official press release. “We are excited about this collaboration with Amazon Mexico and we are confident that our customers will find value in this initiative,” she added.
At least at launch, the 2022 Chevy Groove will only be available for pre-order through the amazon.com.mx site and the special promotion with exclusive benefits is limited to the first 20 units. As such, customers interested in buying the Groove on Amazon Mexico should purchase the Chevrolet Groove reservation package offered by the platform, which will be sent to their home address along with a certificate to complete the purchase at their preferred dealership.
Those who choose to purchase the new 2022 Chevy Groove through Amazon Mexico will receive a special two-tone roof, with a satin black finish for the roof that gives a more refined appearance to the small crossover and is valued at 9,990 MXN or $500 USD at the current exchange rate. In addition, the package includes a gift card of $5,000 pesos ($250 USD) and a three-month Amazon Music Unlimited subscription.
The 2022 Chevy Groove officially went on sale in Mexico on Friday, November 5th through the entire Chevrolet dealership network in the Latin country. The model joins the solid utility portfolio of the Bow Tie brand as Chevy’s most affordable crossover in the Mexican market, where it is offered in three distinctive versions with a starting price of 332,900 MXN ($16,350 USD).