During the recent GM Investor Day event, vice president of Global Innovation Pam Fletcher announced that the upcoming all-electric luxury crossover will herald the broader distribution of GM’s latest new OnStar Insurance program.
“You will begin to see our vision for an integrated insurance solution come to life starting with the launch of the Cadillac Lyriq,” Fletcher said.
For the moment, OnStart Insurance is available in 38 states throughout the U.S., a feat accomplished in just 10 months. As GM Authority covered previously, the service will be available in all 50 U.S. states by early 2022, making for one of the “fastest nationwide rollouts of an auto insurance product.”
The OnStar Insurance program differs from other insurance programs as it leverages General Motor’s integrated data collection to reward drivers for safe driving habits. Using embedded vehicle technology, OnStar Insurance is able to track vehicle usage, offering discounts and incentives where appropriate, and providing contextual data points that can more accurately assess potential risk factors. Additionally, the program can provide incentives to customers who choose to equip certain safety technology features and packages.
The new OnStar Insurance program is part of the broader GM Ecosystem, which allows for seamless integration among a variety of General Motors customer experience elements, such as vehicle purchase, vehicle service, and general vehicle ownership.
As a reminder, the 2023 Cadillac Lyriq is the first all-electric vehicle from the luxury marque, spearheading Cadillac’s transition into an all-electric brand. The Lyriq utilizes a number of cutting-edge technologies and features, including GM’s Ultium battery platform and Ultium Drive motor technology. Under the skin, the Lyriq rides on the BEV3 all-electric vehicle platform. Deliveries are expected to ramp up in the first half of the 2022 calendar year.