The fully refreshed 2022 GMC Sierra 1500 introduces a long list of upgrades and cutting-edge features, including GM Super Cruise as standard on the Sierra Denali Ultimate. Now, General Motors is putting the semi-autonomous system on display in a new video advertisement, with Queen’s “We Will Rock You” providing the soundtrack.
Clocking in at just 1 minute from beginning to end, the new 2022 GMC Sierra 1500 advertisement highlights the pickup’s updated styling, including the new front end and grille treatment. We also get a look at the updated cabin space, with a new layout offered on all refreshed 2022 GMC Sierra 1500 models, with exception of the base-model Pro (previously known simply as the “Sierra”).
As the video gets underway, we see a 2022 GMC Sierra driver activate the Super Cruise system, allowing him to remove his hands from the steering wheel. While the system keeps the truck rolling down the highway, the driver starts to play a beat, slapping his thighs and clapping.
Other 2022 GMC Sierra drivers join in, keeping time while Super Cruise handles the driving. Pretty soon, the beat starts to escalate, and before long, we hear Queen’s iconic ‘70s-era anthem start to play.
As the soundtrack launches into “We Will Rock You,” we see the GM Super Cruise system activate the automatic lane change feature, maneuvering around a slow-moving truck.
Pretty soon, the song is hitting on all cylinders, with drivers around the country singing along, all while the 2022 GMC Sierra 1500 drives itself.
In addition to the advanced GM Super Cruise system, the 2022 GMC Sierra Denali Ultimate is also equipped with a variety of exclusive high-end materials, such as full-grain leather upholstery and open-pore Paldao wood trim, plus leather-trimmed pieces for the instrument panel, door panels, and console lid, and a premium microsuede headliner.
The standard engine spec for the 2022 GMC Sierra Denali Ultimate includes the naturally aspirated 6.2L V8 L87 gasoline engine, rated at 420 horsepower and 460 pound-feet of torque, and connecting to a 10-speed automatic transmission. Under the skin is Denali Premium Suspension with Adaptive Ride Control, once again as standard.
Check out the new video below: