New 2022 GMC Sierra Ad Declares We Will Rock You: Video
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The fully refreshed 2022 GMC Sierra 1500 introduces a long list of upgrades and cutting-edge features, including GM Super Cruise as standard on the Sierra Denali Ultimate. Now, General Motors is putting the semi-autonomous system on display in a new video advertisement, with Queen’s “We Will Rock You” providing the soundtrack.
Clocking in at just 1 minute from beginning to end, the new 2022 GMC Sierra 1500 advertisement highlights the pickup’s updated styling, including the new front end and grille treatment. We also get a look at the updated cabin space, with a new layout offered on all refreshed 2022 GMC Sierra 1500 models, with exception of the base-model Pro (previously known simply as the “Sierra”).
As the video gets underway, we see a 2022 GMC Sierra driver activate the Super Cruise system, allowing him to remove his hands from the steering wheel. While the system keeps the truck rolling down the highway, the driver starts to play a beat, slapping his thighs and clapping.
Other 2022 GMC Sierra drivers join in, keeping time while Super Cruise handles the driving. Pretty soon, the beat starts to escalate, and before long, we hear Queen’s iconic ‘70s-era anthem start to play.
As the soundtrack launches into “We Will Rock You,” we see the GM Super Cruise system activate the automatic lane change feature, maneuvering around a slow-moving truck.
Pretty soon, the song is hitting on all cylinders, with drivers around the country singing along, all while the 2022 GMC Sierra 1500 drives itself.
In addition to the advanced GM Super Cruise system, the 2022 GMC Sierra Denali Ultimate is also equipped with a variety of exclusive high-end materials, such as full-grain leather upholstery and open-pore Paldao wood trim, plus leather-trimmed pieces for the instrument panel, door panels, and console lid, and a premium microsuede headliner.
The standard engine spec for the 2022 GMC Sierra Denali Ultimate includes the naturally aspirated 6.2L V8 L87 gasoline engine, rated at 420 horsepower and 460 pound-feet of torque, and connecting to a 10-speed automatic transmission. Under the skin is Denali Premium Suspension with Adaptive Ride Control, once again as standard.
Check out the new video below:
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Sorry, but Freddy would only drive a Mercury.
#angryupvote
Funny how you are getting downvoted this must be a young crowd who has no clue who you are talking about lol.
I wondered about that, especially after the film Bohemian Rhapsody did so well.
So, what happens when a deer runs out into the road in front of you??
Supercruise uses radar, will see a deer that is moving. More scary would be a deer standing on the road which radar may not discern from the background.
They will rock you with there 80k price tag what a cheap looking truck I can’t wait to see the bozos riding around in this.
80K is a lot of a half ton pickup, but the market will set the real price, it’s called supply and demand. Of course GM prices the upcoming models very high to make the current trucks look like a great value so people keep buying them, they did the same thing when the current generation was unveiled.
Cool commercial filmed in Eastern Washington, I have driven through there before.
What part of Washington is this filmed in? A national park?
I-90 at Vantage is where the bridge scene is. They must have filmed on a Sunday morning to close the road like that, That’s a busy section of highway most days . Interestingly the first clip shows them traveling westbound, but crossing the bridge they are going eastbound. The must have closed I-90 from George to Vantage and filmed this quickly.
The tunnel at the start I am not sure, hundreds of tunnels like that through the cascade mountains and Columbia river valley.
The concrete arch bridge is on I-82 near Yakima
The desert scenes are on side roads in the same areas.
They covered 100 miles between all their shots in eastern WA, and then threw in the customary San Fransisco I-80 bridge night shot to spice it up.
Awesome thanks for the info brother. It looks like a beautiful place for sure. I love visiting different outdoor places and national parks so I will without a doubt add this to my make sure to see list.
Ya, the Cascade Mountains and Columbia River Valley have a lot of beautiful photo ops, and its a beautiful place to drive through. There are 3 main passes over the Cascades in WA state, I-90, 2, and 20, 20 is the most beautiful drive, commonly called the North Cascades Highway, but it is a seasonal road (closed in the winter due to heavy snow), and daytime only in summer as the there is such a high deer population they limit the speed limit to 25 mph at night, and still deer are hit by cars daily on that route during the season.
What a nightmare. All the aggression, stupidity and danger of that obnoxious front grill with poor-performing “self-driving” and some careless rockin’ out in the cab while stomping on the accelerator. Go to he11 GM.
Agree! Irresponsible marketing in an age of distracted drivers. Very disappointed.
This thing is gonna kill so many people, with each mangled pedestrian and dead child met with a chorus of victim-blaming and GM insisting the problem was driver error. It’s just plain disgusting to have a commercial showing off distracted drivers. Drivers need to be able to see out of their vehicles and autonomous driving clearly is not safe enough for regular drivers to use even on “compatible roads.” What a disgrace.
OK Boomer
SuperCruise is indeed a level 2 ADAS system and therefore not autonomous driving. The driver must keep their eyes focused on the road (which is exactly what that commercial shows) and have the ability to take over at any time. The driver of a SuperCruise system has total responsibility for the vehicle at all times, so if they are indeed distracted, they are not using the system the way it was designed and therefor responsible for any consequence of misusing the system. .
Give me a break. People ALREADY don’t watch the road (phones, huge displays, blah, blah, blah). Everyone here knows that. So…will making a giant vehicle with this “magic drive itself” feature make people, uh, pay attention more?! Nope, less. GM knows that, we all know that. It’s not freakin’ complicated. This technology will almost certainly lead to more crashes. And, as this lovely ad so clearly shows, those crashes will sometimes be at high speed. Rock n’ roll playing in the background or not. The absurdity of this tech being in vehicles people are just driving around on roads (some of which have posted speeds of 80 MPH) blows my mind and is an abject failure of our current system of safety around automobiles.
Yes indeed! Irresponsible marketing.
The most irresponsible ad by anybody for any product that I have ever seen. There will be so many accidents and deaths as a result of people behaving and driving in the manner demonstrated in this ad, and GM with their wholesome girl next-door sweet and innocent looking CEO who clearly knows better could care less. Disgusting. Take it off the air immediately and put up an apology ad to run in its place for a month.
You were never hugged as a child were you?
Super cruise only works on divided highways where pedestrians don’t walk. I know because I had a car with super cruise. I used it alot on i90 in Massachusetts. I dare say it’s a better driver than I.
Being a professionally driver I would not want people driving that close to me playing games like showing in video, passing me while pulling trailer. The hold video just shows how unsafe the. Whole thing can be, and when there is a crash(and there will be) the truck driver will be blamed. You make it look like a big game, driving is not a game .
But David, you’re a professional driver. So technically you’re playing a game!
Quit being a bunch of prudes
I cannot believe GM would promote irresponsible driving like that! Whether or not automatic driving is good, passing a truck, pulling a trailer over a bridge is just plain irresponsible! I am thoroughly disappointed and appalled at a company I once respected!