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GMC Sierra Sales Decrease 22 Percent During Q3 2021

By Francisco Cruz

October 17, 2021 1:00 am

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GMC Sierra sales decreased in the United States, Canada, and Mexico during the third quarter of 2021.

GMC Sierra Sales - Q3 2021 - United States

In the United States, GMC Sierra deliveries totaled 52,774 units in Q3 2021, a decrease of about 22 percent compared to 67,812 units sold in Q3 2020. Sierra 1500 (LD) sales fell 20.6 percent to 37,637 units, while Sierra HD sales (2500HD and 3500HD) decreased 26 percent to 15,137 units.

In the first nine months of the year, Sierra sales increased about 9 percent to 191,186 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
SIERRA -22.18% 52,774 67,812 +9.47% 191,186 174,645

GMC Sierra Sales Detail - Q3 2021 - USA

ModelQ3 2021 / Q3 2020Q3 2021Q3 2020YTD 2021 / YTD 2020YTD 2021YTD 2020
Total-22.2%52,77467,812+9.5%191,186174,645
Sierra LD-20.6%37,63747,397+8.3%136,534126,063
Sierra HD-25.9%15,13720,415+12.5%54,65248,582

GMC Sierra Sales - Q3 2021 - Canada

In Canada, GMC Sierra deliveries totaled 9,897 units in Q3 2021, a decrease of about 32 percent compared to 14,568 units sold in Q3 2020.

In the first nine months of the year, Sierra sales increased about 9 percent to 42,763 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
SIERRA -32.06% 9,897 14,568 +8.92% 42,763 39,260

GMC Sierra Sales - Q3 2021 - Mexico

In Mexico, GMC Sierra deliveries totaled 598 units in Q3 2021, a decrease of about 20 percent compared to 749 units sold in Q3 2020.

In the first nine months of the year, Sierra sales decreased about 8 percent to 1,808 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
SIERRA -20.16% 598 749 -8.32% 1,808 1,972

Competitive Sales Comparison (USA)

Despite the 22 percent decrease in GMC Sierra sales, the full-size pickup truck line remains in fourth place in its segment when ranked by sales volume during Q3 2021. Big Red’s truck trailed the Ford F-Series (see running Ford F-series sales) in first place, its own corporate cousin – the Chevrolet Silverado – in second place – by a margin of 70,293 units (see running Chevy Silverado sales), and the Ram Pickup in third place. The Sierra easily outsold the remaining segment contenders – the Toyota Tundra and Nissan Titan – which saw larger declines than the GMC pickup truck.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
FORD F-SERIES -22.04% 172,799 221,647 35% 35% -9.20% 534,831 589,034
CHEVROLET SILVERADO -16.56% 123,067 147,484 25% 23% -0.06% 414,389 414,650
RAM RAM PICKUP -22.06% 121,704 156,157 25% 25% +8.04% 434,772 402,410
GMC SIERRA -22.18% 52,774 67,812 11% 11% +9.47% 191,186 174,645
TOYOTA TUNDRA -23.62% 21,148 27,689 4% 4% -15.36% 65,013 76,814
NISSAN TITAN -30.68% 4,996 7,207 1% 1% +17.36% 22,772 19,403
TOTAL -20.94% 496,488 627,996 -0.83% 1,662,963 1,676,956

All models in the segment saw a decline in sales volume during Q3 2021, with the Nissan Titan posting the largest decrease of nearly 31 percent. The Toyota Tundra posted a 24 percent decline while the GMC Sierra, Ram Pickup, and Ford F-Series all saw a 22 percent decrease in sales. The Chevrolet Silverado posted the smallest decline of 17 percent this quarter, enabling it to move up to second place in its segment.

The Sierra saw its segment share remain stable at 11 percent compared to Q3 2020. The only model in the segment to post an increase in segment share was the Silverado, growing 2 percentage points to 25 percent compared to 23 percent in Q2 2020. All other models maintained the same segment share compared to the third quarter of 2020.

The full-size pickup truck segment contracted nearly 21 percent to 496,488 units in Q3 2021, meaning that Sierra sales fell slightly faster the segment average.

We are providing Honda Ridgeline sales below for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 YTD 21 / YTD 20 YTD 21 YTD 20
RIDGELINE -24.46% 6,502 8,607 +33.58% 30,872 23,112

It’s also worth noting that the two full-size GM trucks – the Sierra and Silverado – recorded 175,841 combined deliveries during the quarter. The results make GM the best-selling purveyor of full-size pickup trucks, outselling the F-Series by 3,042 units and the Ram Pickup by 54,137 units.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET SILVERADO -16.56% 123,067 147,484 70% 69% -0.06% 414,389 414,650
GMC SIERRA -22.18% 52,774 67,812 30% 31% +9.47% 191,186 174,645
TOTAL -18.33% 175,841 215,296 +2.76% 605,575 589,295

The GM Authority Take

The decrease in GMC Sierra sales during the third quarter of 2021 is unfortunate since the results follow a a 40 percent jump in Q2 2021, when deliveries of both the Sierra 1500 and Sierra HD jumped 38 percent and 46 percent, respectively. That was preceded by a 19 percent rise in Q1 2021, a 14 percent increase in Q4 2020, a 2 percent rebound in Q3 2020, a 5 percent decrease in Q2 2020, and an impressive 31 percent increase during Q1 2020.

The decline experienced in Q3 2021 is the direct result of the ongoing chip shortage, which has resulted in GM not producing nearly 300,000 vehicles. Luckily, a more stable supply is expected in 2022.

We expect GMC Sierra sales to continue to climb during 2021, though the ongoing microchip shortage might tamper with this forecast. Contributing to the growth forecast are GM’s plans to start producing full-size pickup trucks, including the Sierra, at its GM Oshawa plant, adding a fourth production facility for the full-size truck line.

We should also highlight the fact that interest in and sales of the GMC Sierra will likely improve even further after GM launches the 2022 model year refresh. The updated model, set to be revealed on October 21st, was exclusively previewed by GM Authority via a set of leaked images last week. That was followed by an official teaser from GMC for the Sierra Denali Ultimate, which we subsequently enhanced for an even better look at the refreshed truck.

GM Q3 2021 sales reports:
  • All percent change figures compared to GMC Sierra Q3 2020 sales, unless noted otherwise
  • In the United States, there were 77 selling days in Q3 2021 and 77 selling days in Q3 2020
  • GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
    • GMC Sierra Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500HD and variants
      • Chevrolet Silverado 3500HD and variants
    • Chevrolet Silverado Chassis Cab
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

Sierra News

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By Francisco Cruz

A car-loving millennial. We Are!

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Comments

  1. I wonder how many years the combined sales of Silverado and Sierra pickups actually outsold the F-150?

    Reply

    1. Up North. Sales would be up if they could build the trucks. I ordered a truck in April and the dealer has no word on when it can be built there seems to be restraints of the order so I’m questioning when I will get it it, It was supposed to be at 21 and now it may be a 22 for all I know it will be a 23 the way things are going.

      Reply

      1. +1… I m waiting for my Silverado with the diesel engine. But GM are not building those at the moment. And gas prices are high since recent months here in Canada so no way I m going to buy a V8. And price of the trucks is high too, I m reading in the news that many potential customers have decided to wait many months so prices become more like what they used to be…

        Reply

    2. Up North. Sales would be up if they could build the trucks. I ordered a truck in April and the dealer has no word on when it can be built there seems to be restraints of the order so I’m questioning when I will get it it was supposed to be at 21 and now it may be a 22 for all I know it will be at 23 the way things are going.

      Reply

    3. They are the same exact truck so might as well combine them. Only difference is the gmc is for the suckers who are stupid enough to pay more.

      Reply

      1. The dealership experience and the materials are the reason to pay more. Sorry you can’t afford to splurge more peasant. We’ll enjoy loaner car availability and actual lobbies with well versed people rather than your dollar tree customer service.

        Reply

        1. Lol you think gm vehicles are expensive 🤣 do you live in a trailer also? You need better ambitions in life

          Reply

        2. You sound like a douche trying to brag on gmc being expensive. Do better brother it’s sad to see you with such low expectations I’m disappointed in you.

          Reply

        3. Lol a guy who names himself GMGuy and drives a gm calls someone else a peasant, you can’t make this stuff up if you tried.

          Reply

    4. Maybe offer anther $250 discount, that really seems to increase sales 50 fold!

      Reply

    5. Pretty sad you gotta combine them to have that accomplishment

      Reply

  2. The interior screams 2014.

    Reply

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