General Motors has partnered with an organization called the Black Automotive Media Group (BAMG) to provide internship placements for 15 scholars from the Department of Mass Media Arts at Clark Atlanta University.
The internship placement effort, dubbed The Driving Force (TDF), will see founding members of the Black Automotive Media Group (BAMG) recruit 15 scholars to participate in a 10-week, virtual, field-credit internship that will incorporate “mentoring sessions, writing classes, video production and media courses.” GM and BAMG say the participants will “showcase their new work skills on various platforms at the end of the internship,” and will also ” liaise with GM communications executives, designers and product planners through a series of presentations and interviews,” to help prepare them for a future in automotive media.
“General Motors is proud to partner with BAMG in support of these incredible students at Clark Atlanta University,” said Joe Jacuzzi, GM’s executive director of product and brand communications. “We are excited to get to know the interns, learn from them, and help contribute to their professional journey and quest for excellence.”
Organizers of the placement program conceived it as a career development opportunity to help educate a new generation of journalists, videographers, photographers, publicists, marketers, and digital and social media gurus with a passion for the auto industry. Clark Atlanta University President George T. French, Jr., Ph.D, said the program will bring students “one step closer” to their eventual goal of working in automotive media.
“We continue to move with momentum to ensure our scholars at Clark Atlanta University have access to a world-class education and that mission includes offering initiatives that focus on technology and enhancing their analytical thinking skills,” French said.
TDF is led by various automotive media industry experts including Kimatni D. Rawlins, publisher of Automotive Rhythms Communications, Greg Morrison of Bumper2Bumpertv and Fritz Gerald, a Howard University adjunct professor and media producer.
In a similar effort, GM sub-brand GMC recently teamed up with a group called the Marcus Graham Project to sponsor the group’s iCR8 Boot Camp, which is described by the MGP as an educational course that will provide “diverse aspirants in the fields of marketing and media with relevant, real-world exposure and experience to solidify meaningful careers within the industry.”
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Comments
Woke pr stunt.
There are not qualified and experienced minority candidates out there?
Why do they get special treatment . Why not have a competition based on ability no matter what the color of your skin?
They get special treatment because of extortion. There was a black media group that started a PR stunt with a lawsuit I believe last year to force GM to spend more advertising money on black owned media companies. In 2021 this type of behavior is not only condoned, but encouraged.
It sounds like they couldn’t put together a compelling argument to EARN the work, so they resorted to extortion.
Great work!
Seems Whites get special treatment under White Supremacy also…. As for this it’s a bit superficial as it focuses on media, not engineering, sorta “keeping them quiet ” move, that’s all.
Where’s WAMG?
It’s called AMG Mercedes
Chrysler did this didn’t they, it didn’t really work