General Motors has filed to trademark GM Protections, GM Authority has uncovered. The filing will likely be used for a new extended warranty / maintenance effort.
Filed on October 13th, 2021 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97072116. Under the Goods and Services category, two listings appear, including “Providing extended warranty contracts for motor vehicles,” and “Automobile maintenance and repair services.”
General Motors currently offers an extended limited warranty for its vehicles. For example, Chevrolet vehicles come standard with a 3-year / 36,000-mile limited warranty, or customers can choose a 5-year / 60,000-mile warranty. The current extended limited warranty offered for Chevrolet vehicles is only available at the time of vehicle purchase, and does not include a deductible. It’s also backed by General Motors and does not involve any third parties, with service provided by certified Chevrolet experts. The existing extended warranty is also transferable to subsequent purchasers should the original owner decide to sell their vehicle.
“An industry first, the Chevrolet Extended Limited Warranty is a plan that harmonizes Bumper-to-Bumper and Powertrain coverage on most vehicles,” General Motors states. “Should a warranty repair be needed after 36,000 miles, the entire vehicle is warranted for repairs, including parts and labor, to correct defects in materials or workmanship, excluding routine maintenance.”
While new Chevrolet vehicles come with one factory-included maintenance visit that must be used within the first year of ownership, including an oil change, tire rotation, and vehicle inspection, all 2019-model-year-and-newer Chevrolet vehicles are also offered with extended factory maintenance that adds in three additional maintenance visits to be used in the first two years of ownership.
In further General Motors trademark-related news, GM Authority recently uncovered that GM has filed to trademark the term “Be Iconic,” which is in use as a new tagline for the Cadillac luxury brand. The trademark filing was made in August, while the term itself is already in use in an ad spot for the 2023 Cadillac Lyriq titled “The Beauty of Defiance.”
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Comments
Hope it doesn’t create more Warranty robo-calls.
Why not include good cared for 2018 Chevrolets going beyond 60,000 miles on the clock and possibly to 100,000 miles of drivetrain setvices and repairs to such dependable vehicles?
Or you could buy a vehicle from a company that has more confidence in its products and get the 5 yr / 60k warranty at no extra cost (Kia or Hyundai are 2 examples).
Car companies extend warranties over the industry average to counter a consumer perception of being unreliable… it’s a red flag. With your logic, Toyotas are junk because they’ve stuck to 3/36k.
Hyundai/Kia proved it with their $3 billion charge on the Theta II engine failures. They have ongoing issues with underhood fires. Their latest recall is 500,000 cars because when you signal, the wrong side blinks. Takes them two tries to figure out which side is which.
Not just them, but Chrysler had to extended warranties at various times, most recently the lifetime powertrain warranty during Cerberus era in the late 2000’s.
I understand now, that is why Cadillac has a longer 4 yr- 50000 mile warranty instead of 3 yr – 36000 miles.
The industry standard for luxury brands is 4/50. BMW, Audi, Lexus, Acura, Lincoln, Mercedes, and more are all 4/50.
And yes, this is actually due in part to perceived unreliability. Luxury cars have more things to break and more expensive parts. Used Mercedes are the stereotype.
Yes they wanted an extra 4,000.00 for that warranty when I bought my 19 Stingray. Had to buy it now or never. I could barely afford the car so I passed on that offer.
Now I would get 1 maintenance visit that has to be used within the first year, now I get 3 more maintenance visits to be used in 1 year? Why not go by the recommended mileage as many of us don’t put the mileage on our vehicle to get any real use of the new purposed warranty! Or am I reading this wrong? Tomg
You are reading it wrong. You get 4 total over 2 years. If you’re driving the “standard” 12500/year, that’s 1 service every 6250, which is in the middle of the typical 5,000-7,500 oil life range.
The warranty marketing battle is on! The spirit of competition. Love it!