General Motors has filed to trademark GM Protections, GM Authority has uncovered. The filing will likely be used for a new extended warranty / maintenance effort.
Filed on October 13th, 2021 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97072116. Under the Goods and Services category, two listings appear, including “Providing extended warranty contracts for motor vehicles,” and “Automobile maintenance and repair services.”
General Motors currently offers an extended limited warranty for its vehicles. For example, Chevrolet vehicles come standard with a 3-year / 36,000-mile limited warranty, or customers can choose a 5-year / 60,000-mile warranty. The current extended limited warranty offered for Chevrolet vehicles is only available at the time of vehicle purchase, and does not include a deductible. It’s also backed by General Motors and does not involve any third parties, with service provided by certified Chevrolet experts. The existing extended warranty is also transferable to subsequent purchasers should the original owner decide to sell their vehicle.
“An industry first, the Chevrolet Extended Limited Warranty is a plan that harmonizes Bumper-to-Bumper and Powertrain coverage on most vehicles,” General Motors states. “Should a warranty repair be needed after 36,000 miles, the entire vehicle is warranted for repairs, including parts and labor, to correct defects in materials or workmanship, excluding routine maintenance.”
While new Chevrolet vehicles come with one factory-included maintenance visit that must be used within the first year of ownership, including an oil change, tire rotation, and vehicle inspection, all 2019-model-year-and-newer Chevrolet vehicles are also offered with extended factory maintenance that adds in three additional maintenance visits to be used in the first two years of ownership.
In further General Motors trademark-related news, GM Authority recently uncovered that GM has filed to trademark the term “Be Iconic,” which is in use as a new tagline for the Cadillac luxury brand. The trademark filing was made in August, while the term itself is already in use in an ad spot for the 2023 Cadillac Lyriq titled “The Beauty of Defiance.”