General Motors is revamping the GM Detroit-Hamtramck Assembly Center to mass-produce new all-electric GM vehicles, renaming the facility Factory Zero. Now, The General has announced that it will celebrate the grand opening of the GM Factory Zero facility next month.
Per a recent report from Detroit Free Press, General Motors CEO Mary Barra addressed the automaker’s progress towards launching a bevy of new battery-powered vehicles, as well as prospects going forward with regard to GM’s EV product offerings.
“I see a strong EV landscape in 2022, but in 2023 it really turns on,” Barra said during a call with Wall Street analysts earlier this week.
General Motors reiterated that the grand opening of the new Factory Zero facility is further indication that it is “on target” to launch 30 new electric vehicle models by the 2025 calendar year, a goal which it had previously established in 2020.
First on the list of EVs produced at the GM Factory Zero facility will be the 2022 GMC Hummer EV Pickup, scheduled to start rolling off the line this fall. The automaker currently holds roughly 10,000 pre-orders for the new Hummer EV Pickup, with the range-topping Edition 1 being the first out the door. Lower trim levels are slated to drop next year.
The opening of the General Motors Factory Zero assembly facility follows a somewhat contentious backstory, with GM previously listing the Detroit Hamtramck facility as one of several North American facilities slated for a permanent shutdown. However, during a labor strike and negotiations with the UAW in 2019, GM changed course to retool the facility for electric vehicle production, committing $2.2 billion to the project.
Now, it is expected that some 2,200 workers will be employed at the revamped Factory Zero facility by the time it is running at full capacity, roughly double the employees employed at the Detroit-Hamtramck facility when it was shuttered for retooling.