The ongoing Chevy Traverse shortage is in full effect, with U.S. inventory at just six days in the beginning of October, GM Authority has learned from sources familiar with the matter. This represents a slight increase from a nearly non-existent two days supply of the large, three-row crossover at the beginning of August.
The extremely low supply of the Chevy Traverse is in part because the GM Lansing Delta Township plant was shut down on July 19th due to the global semiconductor chip shortage. Several GM plants are affected by the shortage, as GM continues to prioritize production of full-size truck and SUV models, which represent its most popular and profitable products. Prioritizing chips for those models has resulted in production of less profitable models being idled.
Some analysts estimate that nearly six million vehicles have not been built globally due to the chip shortage so far. That number is expected to rise in the coming months as the situation is expected to last until 2022 or even until 2023.
Production of the Chevy Traverse, as well as its platform mate – the Buick Enclave, was previously scheduled to resume on August 16th, then postponed until September 6th, then delayed again to September 27th. Production finally restarted on October 4th for the 2021 model year. The restart in production should begin alleviating the current Chevy Traverse shortage. The changeover to the 2022 model year of the Traverse took place on October 15th.
The mid-cycle refresh for the 2022 Chevy Traverse was originally scheduled for and debuted as a 2021 model year vehicle. But in April 2020, GM pushed the launch of the update back to the 2022 model year, with a launch in the fall of 2021. The refresh features various updates to the exterior such as restyled front and rear fascias, three new exterior colors, and several new wheel designs.
The all-new front fascia of the 2022 Traverse consists of a new grille and a set of thin new standard LED headlights, which actually serve as the crossover’s daytime running lights (DRLs) and turn signals. Below them are the vehicle’s primary forward lighting elements (the actual headlights). The design motif takes after the 2019 Chevy Blazer, which the Bow Tie brand previously stated would inspire the design of all of Chevy utilities.
The 2022 Traverse also gets a set of revised LED taillights that give it a more modern appearance.
Inside, the 2022 Traverse features new interior seating options, a new available eight-inch infotainment display, and standard wireless Apple CarPlay and Android Auto.
Additionally, the refreshed Traverse will now offer six new standard safety features: Automatic Emergency Braking, Front Pedestrian Braking, Forward Collision Alert, Lane Keep Assist with Lane Departure Warning, IntelliBeam auto high beams and a Following Distance Indicator. Additionally, a new Advanced Adaptive Cruise Control system will be offered on the LT Leather (3LT), RS and Premier trims, while GM’s Safety Alert Seat will become standard on Premier and High Country models.
Meanwhile, the base L trim level of the Traverse was dropped, making the LS the new base model. Additionally, the Redline Edition package will be offered on the 2022 Chevy Traverse as it was for the 2021 model year, available exclusively on the Premier trim level.
All versions of three-row CUV will feature the same naturally-aspirated 3.6 V6 LFY engine producing 310 horsepower and 266 pound-feet of torque. GM’s 9-speed automatic transmission and front-wheel drive are standard, while all-wheel drive is available as an option.
Sales of the Traverse have plummeted due to inventory shortages resulting from the aforementioned production delays, posting the biggest decrease in sales volume.
Sales Numbers - Mainstream Large Three-Row Crossovers - Q3 2021 - United States
|MODEL||Q3 21 / Q3 20||Q3 21||Q3 20||Q3 21 SHARE||Q3 20 SHARE||YTD 21 / YTD 20||YTD 21||YTD 20|
Segment market share of the Traverse dropped to 4 percent from 10 percent in the year-ago quarter. By comparison, the Toyota Highlander’s share increased 4 percentage points to 23 percent, and that of the Kia Telluride grew 2 percentage points to 9 percent.