Chevrolet has announced that it will once again support the American Cancer Society with a new series of donations. The automaker will donate $350 per lap lead under caution by a specially themed “Making Strides Against Breast Cancer” Chevy Camaro ZL1 pace car during three NASCAR races this month.
The “Making Strides Against Breast Cancer” Chevy Camaro ZL1 pace car includes a white-and-pink livery, and features the American Cancer Society logo. The unique Chevy Camaro ZL1 also includes a large white stripe running down the center of the vehicle, with a set of light bars mounted high on the roof, per pace car duties.
The specially themed pace car will be on track at Talladega Superspeedway on October 3rd, Texas Motor Speedway on October 17th, and Martinsville Speedway on October 31st. What’s more, Chevrolet announced that it will host breast cancer survivors and guests at the Talladega and Texas races.
A $350 donation will be made for every lap completed by the pink-and-white Chevy Camaro ZL1 pace car under caution, up to a maximum of $50,000. Additionally, Chevrolet has announced that it will donate $5 to the fight against breast cancer for every post made on TikTok, Instagram, and Twitter this month with the hashtag #WeDriveFor, up to a maximum of $110,000 in donations.
“We are very proud to partner with the American Cancer Society and carry the ACS logo on the pace car during October races,” said the director of Chevrolet Motorsports Marketing and Activation, Sean Finegan. “The responses we receive at the tracks are always so positive, and we’re very humbled that we’re able to participate in this cause.”
The 2021 calendar year marks the 11th consecutive year that Chevrolet has partnered with the America Cancer Society in support of the “Making Strides Against Breast Cancer” initiative. Previously, the automaker provided support via dealership walks, national test drive promotions, and national service rebates.