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Chevy Colorado Sales Take Fourth In Segment During Q3 2021

Chevy Colorado sales increased in South Korea and Colombia while decreasing in the United States, Canada, and Mexico  during the third quarter of 2021. Additionally, 371 units of the midsize pickup truck were sold in Chile.

Chevrolet Colorado Sales - Q3 2021 - United States

In the United States, Chevrolet Colorado deliveries totaled 12,696 units in Q3 2021, a decrease of about 53 percent compared to 27,256 units sold in Q3 2020.

In the first nine months of the year, Colorado sales decreased about 25 percent to 51,555 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
COLORADO -53.42% 12,696 27,256 -24.77% 51,555 68,529

Chevrolet Colorado Sales - Q3 2021 - Canada

In Canada, Chevrolet Colorado deliveries totaled 1,202 units in Q3 2021, a decrease of about 26 percent compared to 1,625 units sold in Q3 2020.

In the first nine months of the year, Colorado sales decreased about 4 percent to 4,497 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
COLORADO -26.03% 1,202 1,625 -3.99% 4,497 4,684

Chevrolet Colorado Sales - Q3 2021 - South Korea

In South Korea, Chevrolet Colorado deliveries totaled 1,816 units in Q3 2021, an increase of about 208 percent compared to 589 units sold in Q3 2020.

In the first nine months of the year, Colorado sales decreased about 5 percent to 3,225 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
COLORADO +208.32% 1,816 589 -5.04% 3,225 3,396

Chevrolet Colorado Sales - Q3 2021 - Mexico

In Mexico, Chevrolet Colorado deliveries totaled 332 units in Q3 2021, a decrease of about 14 percent compared to 388 units sold in Q3 2020.

In the first nine months of the year, Colorado sales decreased about 18 percent to 729 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
COLORADO -14.43% 332 388 -18.00% 729 889

Chevrolet Colorado Sales - Q3 2021 - Chile

In Chile, Chevrolet Colorado deliveries totaled 371 units in Q3 2021.

In the first nine months of the year, Colorado sales totaled 1,736 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
COLORADO * 371 * * 1,736 0

Chevrolet Colorado Sales - Q3 2021 - Colombia

In Colombia, Chevrolet Colorado deliveries totaled 335 units in Q3 2021, an increase of about 9 percent compared to 307 units sold in Q3 2020.

In the first nine months of the year, Colorado sales increased about 15 percent to 843 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
COLORADO +9.12% 335 307 +15.32% 843 731

Competitive Sales Comparison (USA)

Chevy Colorado sales performance during Q3 2021 put the vehicle in fourth place in its competitive set, behind the Toyota Tacoma in first (by 48,639 units), the Jeep Gladiator in second (by 9,978 units), and the Ford Ranger in third (by 19,429 units). The fourth place finish isn’t the greatest news for the midsize Chevy truck, which typically maintains second place (like during Q4 2020) or third place (such as during Q2 2020, Q3 2020, and Q1 2021) in its segment. However, the Colorado did move up from fifth place compared to Q2 2021.

As Colorado sales fell 53 percent, Toyota Tacoma sales shot up 8 percent to 61,335 units while those of the Jeep Gladiator grew over 2 percent to 22,674. Meanwhile, sales of the Ford Ranger fell nearly 50 percent to 14,335 units (see running Ford Ranger sales). The sixth-place Nissan Frontier, which was recently overhauled, saw the largest jump with 62 percent despite being overtaken by the Colorado. Last place went to the Colorado’s corporate cousin – the GMC Canyon (see GMC Canyon sales), which saw sales fall 15.4 percent to 5,479 units.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
TOYOTA TACOMA +8.19% 61,335 56,692 48% 38% +22.62% 200,631 163,619
JEEP GLADIATOR +2.31% 22,674 22,163 18% 15% +25.39% 71,458 56,990
FORD RANGER -49.44% 14,335 28,350 11% 19% -2.20% 72,706 74,338
CHEVROLET COLORADO -53.42% 12,696 27,256 10% 18% -24.77% 51,555 68,529
NISSAN FRONTIER +61.75% 11,667 7,213 9% 5% +44.78% 38,059 26,287
GMC CANYON -15.38% 5,479 6,475 4% 4% +11.04% 17,970 16,183
TOTAL -13.47% 128,186 148,149 +11.44% 452,379 405,946

On a segment share basis, the Toyota Tacoma enjoyed a dominant 48 percent segment share, an improvement of 10 percentage points year-over-year, while the Gladiator took 18 percent, up 3 points from the year-ago quarter. The Ranger took 11 percent, down 8 percentage points, and the Colorado saw a segment share of 10 percent, down 8 percentage points. The Nissan Frontier accounted for 9 percent, up 5 percent, while the GMC Canyon held 4 percent, flat year-over-year.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET COLORADO -53.42% 12,696 27,256 70% 81% -24.77% 51,555 68,529
GMC CANYON -15.38% 5,479 6,475 30% 19% +11.04% 17,970 16,183
TOTAL -46.12% 18,175 33,731 -17.93% 69,525 84,712

Combining sales of the two midsize GM trucks – the Colorado and Canyon – gives GM a cumulative 18,175 deliveries, which keeps GM behind the Tacoma by 43,160 units, the Gladiator by 4,499 units, and ahead of the Ranger by 3,849 units. Combined, the GM duo accounted for a 14 percent segment share.

The mid-size mainstream pickup truck segment contracted 13.5 percent to 128,186 units in Q3 2021, meaning the 53 percent decline in Colorado sales significantly underperformed the segment average.

We are providing Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 YTD 21 / YTD 20 YTD 21 YTD 20
HONDA RIDGELINE -24.46% 6,502 8,607 +33.58% 30,872 23,112

The GM Authority Take

The Chevy Colorado spent the second and third quarters of 2020 in third place in its segment before retaking its usual second-place spot during the fourth quarter. However, the Bow Tie’s midsize truck slipped to third place during the first quarter of 2021. That slide continued into the second quarter, when the Colorado placed fifth place in its segment when ranked by sales volume. That said, the nameplate was able to rebound to fourth place during Q3 2021 despite a 53 percent drop in sales volume.

The decrease in sales this quarter was a direct result of the ongoing microchip shortage, with production idled for extended periods of time time and time again, and thousands of Colorados being kept at the GM Wentzville plant awaiting chips. That has resulted in extremely low inventory of the midsize truck at dealers, preventing consumers from making a purchase.

2022 Chevrolet Colorado Trail Boss

Another factor working against the Colorado is its age: the current model was introduced for the 2015 model year and has remained largely the same, save for a few relatively minor updates. Additionally, widely-reported issues and lawsuits surrounding the Colorado’s 8-speed automatic transmission could be deterring some shoppers from purchasing the truck.

Chevy is minimizing some of the product-related concerns by way of minor updates furnished for the 2021 Colorado model. For the 2022 model year, the Colorado Trail Boss is rejoining the lineup. As we reported previously, GM decided to forego a midcycle enhancement for the Colorado, instead electing to completely overhaul (redesign and re-engineer) the truck for the 2023 model year (see more on the 2023 Chevrolet Colorado).

Going forward, we expect Chevy Colorado sales to continue at roughly current levels until inventory improves.

About The Numbers

  • All percent change figures compared to Chevrolet Colorado sales for Q3 2020, except as noted
  • In the United States, there were 77 selling days in Q3 2021 and 77 selling days in Q3 2020
GM Q3 2021 sales reports:
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Comments

  1. GM is it’s worst sales enemy when it come to rectifying issues with there products.
    There is no doubt in my mind all the complaints with the 8 speed on the internet had a lot to do with lost sales.
    When will MFGs learn that you can’t hide from known issues as long as potential customers can see how a product performs just by going on the internet.
    The internet can make you or break you. But will GM ever learn?

    Also with fuel prices going through the roof, GMs decision to cancel the Duramax 2.8 was a really bad idea. Mine gets in the 32+ mpg range. Uses very little DEF.
    There is no difference in maintenance between the diesel and gas. Very simple to add DEF once in a while and fuel filters are easy to change.
    BIG BIG mistake GM

    Reply
    1. Rob try to fine a Colorado with buying at the dealer.

      FYI the transmission is no longer an issue. Yes it was at one time but on the Colorado forum it is seldom brought up.

      Reply
      1. I read that GM had issues with the 8 speed when it was used in the corvette.
        Yet they ignored customers complaints and used it in the twins.
        And the complaints continued. It took years to rectify the shudder issue.
        Once you dirty your reputation it doesn’t matter if the issue was finally addressed.
        Once burnt twice shy.

        Reply
  2. Good luck finding one at a dealer. Especially the non work truck models.

    Reply
  3. So? My 2020 ZR2 will be worth more than its sales price on the used truck market for a while longer it seems! The GM under Mary Barra is a complete disaster! I now wonder if GM will exist 10 years from now….Complete stupidity and ineptitude seem to be the course GM has taken under her leadership. Toyota has gone to the “Hybrid/Electric” power train for their next generation full size truck….GM? They will never survive going to a pure electric drivetrain. They had Hybrid/Electric trucks back in the mid 2000’s and should have continued to develop this platform….Stupidly abounds!

    Reply
    1. I agree. It seems the only thing Mary is interested in is Cadillac.
      Ford is so far a head these days.
      Bringing back the Ranger and now the Maverick was an outstanding decision by Ford.
      Although the Maverick should have been called the F100. A past truck name not a past car name. With high gas prices I think the little Maverick will be a big hit.
      Will Mary follow Fords lead? Bring back the S10 ?

      Reply
      1. Not to mention the Bronco compared to the Blazer. We sell the Blazers very well but nothing like local Ford dealers sell Broncos,

        Reply
  4. GM let’s products either on the vine with tiny mce updates until an all new and usually only slightly better product comes out. The 1/2 ton trucks were the first time the product was significantly improved in an mce.

    The Colorado should have been all new for 20 or 21.

    Reply
    1. Don’t get me started on the blazer! Or trailblazer! GM has become THE leader in nasty softroaders. Even the new suburban is a sad sight with the independent rear suspension that hugs the ground and looks flimsy as hell. It’s pretty sad that the company just seems to be cranking out a bunch of sad, transverse mounted engine, fwd biased crossovers. Clearly there’s a market for real suv’s, otherwise ford wouldn’t have redone their explorer with a more legitimate 4wd system. A Colorado based SUV would have done very well considering the GM alternatives are an evermore bloated and inefficient tahoe, and the “mostly-just-a-minivan” traverse. Good thing they’ve got a 9,000lb hummer EV coming to compete with…

      Reply
  5. It was easy for GM to survive in this market a few years ago. Other than Toyota, who did they really compete with? Second place had its perks. Fast forward a few years and Jeep and Ford have made it a much more competitive market, and GM’s laziness just insures the Colorado/Canyon twins will fall farther behind. I’d normally be enthused by the announcement of a redesign, but the Silverado/Sierra redesign brought some troubling mechanical issues that have really tarnished the Bowtie’s reputation. Quite honestly, if I needed to go out today and look at trucks in this segment to replace my ’16 Colorado, I don’t know if I’d make it onto a Chevy lot since there are much stronger players. Hell, even the laugher Nissan Frontier looks like it has upped its game and may be able to knock GM down another notch. I’m rooting for GM to get back to the front of the pack, but my head says it isn’t likely.

    Reply
    1. I agree
      Even though I really like my Colorado diesel and love the MPG. From what I see and read about I would stay away from GM. It seems they can’t compete. And they take way to long to make changes.
      I am pro GM and think they have the best looking trucks. But there customer support needs a lot of work.

      Reply
      1. I agree, it’s getting hard to stay loyal. All of their call centers are in the Phillipines, and the minute you’re out of warranty the electronics are audi/bmw prices to replace. The radio controller or console went out on my volt, which gave me a black screen, and took two weeks for the dealer to troubleshoot and fix. I’m still trying to figure out where they find the people for those “real people” commercials.

        Reply
  6. Ordered one almost a year ago and now starting to believe that they are holding it because it was supposed to be a diesel and they just want to end selling them period with the diesel. I’ve talked with customers who have gotten their orders done and they were never given the option for the diesel. I can believe how sorry their leadership is now. The dealership even tried to steal my deposit when the owner wanted to get me off their books. And going by theses sales figures, looks like America even matters to them.

    Reply
    1. The limited number of chips has moved them. To build V6 crew trucks only since these are what sell the most. Add that to multi closings at the plant has been an issue.

      They even no longer offer the 4 cylinder gas.

      If they did not care they would not be building any. When you have so many chips you take and build the models with the most orders.

      As for the dealer that is just the dealer.

      Reply
    2. If I were you I would see if they can order a 2022 for you. We still have a 2021 in our system stuck at “MP”, meaning missing parts, for going on four months. Yet just last week we received two 2022’s.

      Reply
  7. The person that said the 8speed transmissions issue’s had been fixed by GM , would they bring me cash for mine 2017 colorado, an I would even through in the shuddering an clunking an yes even the vibrations free . An I still have warranty left an good luck on getting that from GM .

    Reply
    1. Just bought a brand new factory ordered Ranger and got a good deal considering the market. No incentives on the Colorado so I didn’t really consider it.

      Reply
  8. I was so glad to dump my Colorado ZR2. Noisy diesel with terrible rattle at about 1600rpm, always in too low of a gear and no manual shift mode to upshift, terrible hvac (automatic) system (randomly goes from blowing hot to freezing cold, A/C would kick on randomly to “regulate” humidity), Terrible mpg’s for a diesel, the 6’2″ bed wouldn’t even fit my mountain bike, the wifi charging pad won’t fit a modern phone, and the chassis cannot support a slide-in camper. It’s no surprise they aren’t selling well considering the outrageous dealer markups, the truck’s lack of utility, and it’s inability to be used as a “lifestyle” vehicle. It’s still better than most of the competition though… which is saying something.

    Reply

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