Cadillac was recently named one of the highest-ranking premium brands in the 2021 J.D. Power Technology Experience Index (TXI). The TXI study analyzes 36 technologies, which are divided into four categories: convenience; emerging automation; energy and sustainability; and infotainment and connectivity. The market research firm then uses survey responses to award brands a TXI score based on a 1,000-point scale and ranks them in order based on this score.
Specifically, the responses are from 110,827 owners of new 2021 model-year vehicles who were surveyed after 90 days of ownership, and the study was fielded from February through July 2021.
Technologies classified as advanced are award eligible. In that regard, the Cadillac Escalade luxury full-size SUV received the convenience award for its Rear Camera Mirror feature. Notably, the 2021 Cadillac Escalade represents the first model year of the fifth generation of the Escalade nameplate.
Specifically, Cadillac ranked second among luxury brands with a score of 551. Genesis is first with a score of 634, while Volvo followed in third with a score of 550. BMW was close behind in fourth with 545 points, and Mercedes-Benz rounded out the top five with 523. The placement of other GM brands included GMC in tenth with a score of 498, Buick in fifteenth with 478, and Chevrolet in twenty-first with 468.
Notably, Tesla’s unofficial score is the highest in the study, though it was not ranked among other brands as it does not meet the ranking criteria. This is due to the fact that Tesla didn’t grant J.D. Power permission to survey its owners in 15 states where it is sells vehicles. As such, Tesla’s score is calculated based on a sample of surveys from owners in the other 35 states.
The study also found that dealers can influence how owners feel about the value of technology, that some technologies improve the driving experience while others don’t, and that tech desire are not always transferable across global markets.
“New-vehicle prices are at an all-time high, partly as a result of an increased level of content,” said Kristin Kolodge, executive director of human machine interface at J.D. Power. “This is fine if owners are getting value for their money, but some features seem like a waste to many owners… the TXI research quantifies the benefits when there is alignment between what owners truly want and what the automakers produce.”
J.D. Power notes that when technology is effectively executed in a vehicle, it positively influences an owner’s decision to purchase another vehicle equipped with said technology. Notably, the highest execution scores in the study are for camera rear-view mirror and ground view camera, both of which are ranked among the top three by owners wanting them on their next vehicle.
Every vehicle in Cadillac’s lineup offers the rear camera mirror with exception to the CT4. It is currently unknown whether or not the sedan will gain the feature in future model years.
Ranking well above average. Narrowly surpassing BMW.
JD Power & Associates News
Ranking well above average.
Narrowly surpassing BMW.