The average transaction price of the Buick Enclave topped $50,000 in the third quarter of this year as high demand and the effects of the semiconductor chip shortage continued to drive vehicle prices upward.
According to Cox Automotive, the average transaction price of a Buick Enclave in Q3 surpassed $50,000 for the first time. The high ATPs for the Enclave, along with similarly strong ATPs for popular models like the Buick Envision and Encore GX, helped drive the average price for the entire Buick brand up eight percent to $35,841. While this is lower than GM’s other brands, it’s a commendable performance from Buick. The brand does not have any full-size, body-on-frame vehicles in its lineup like Chevy, Cadillac and GMC, which are typically much pricier than the subcompact, compact and mid-size crossovers that make up Buick’s portfolio.
As we reported previously, GM’s sales fell 33 percent year-over-year in Q3 to 443,117 units as the automaker grappled with low inventory levels due to the semiconductor chip shortage. While sales were down 13 percent industry-wide, GM’s 33 percent year-over-year plunge far outpaced this.
Buick, for its part, had the smallest sales decline in Q3 among GM’s four brands. Buick sales were down 20 percent in Q3 to just under 40,000 units. The subcompact Encore GX had a 3 percent sales gain, which Cox Automotive says “came mostly out of the hide of the regular Encore,” which saw sales fall 64 percent. The Envision was down 23 percent, while the Enclave was down 4 percent.
The refreshed 2022 Buick Enclave marks the fifth model year of the second-generation crossover, arriving with a few minor updates and changes over the preceding 2021 model year. The updated model gets revised exterior styling and a mildly updated cabin. The Enclave is produced exclusively at the GM Lansing Delta Township plant in Michigan.