The Average Transaction Price (ATP) for new Buick vehicles sold in the U.S. crossed the $36,000-mark last month, increasing alongside rising ATPs across the auto industry.
According to a recent report from vehicle valuation and automotive research company Kelley Blue Book, the ATP for new Buick vehicles sold in September was recorded at $36,319, an increase of 3.5 percent compared to an ATP of $35,086 recorded a month earlier. The latest figures also represent a 6.2-percent year-over-year rise compared to figures recorded in 2020.
Combined, all four of GM’s North American brands (Buick, Cadillac, Chevrolet, GMC) recorded an ATP of $53,241, an increase of 7.4 percent compared to the combined ATP of $49,564 from August of 2021. The GM brands also recorded a hefty 21.6-percent ATP increase year-over-year.
As GM Authority covered previously, the ATP for new Cadillac vehicle sales was up 8.7 percent from August to $81,938, the ATP for new Chevy vehicles was up 7.1 percent from August to $50,451, while the ATP for new GMC vehicles was up 6.1 percent from August to$61,557.
Overall, the entirety of the U.S. auto market recorded an increase in ATP last month. The industry-wide ATP for new vehicles was up 3.7 percent to $45,031, the sixth consecutive month that new-vehicle ATPs rose in the U.S., with a 12.1-percent increase year-over-year.
Although ATPs are on the rise, including for Buick, new-vehicle sales are in decline. Per the Kelley Blue Book report, total new-vehicle sales in September of 2021 were down to 1,012,797 units, a decrease of 7.3 percent compared to August of 2021. The lower sales volume is largely down to supply chain disruptions, the COVID-19 pandemic, and the ongoing global microchip shortage.
Sales Results - Q3 2021 - USA - Buick
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Meanwhile, the increase in ATP is attributed to a shift in buyer segments, with an uptick in popularity for luxury vehicles, midsize SUVs, and full-size pickups.