Buick Average Transaction Price Reaches $36K In September
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The Average Transaction Price (ATP) for new Buick vehicles sold in the U.S. crossed the $36,000-mark last month, increasing alongside rising ATPs across the auto industry.
According to a recent report from vehicle valuation and automotive research company Kelley Blue Book, the ATP for new Buick vehicles sold in September was recorded at $36,319, an increase of 3.5 percent compared to an ATP of $35,086 recorded a month earlier. The latest figures also represent a 6.2-percent year-over-year rise compared to figures recorded in 2020.
Combined, all four of GM’s North American brands (Buick, Cadillac, Chevrolet, GMC) recorded an ATP of $53,241, an increase of 7.4 percent compared to the combined ATP of $49,564 from August of 2021. The GM brands also recorded a hefty 21.6-percent ATP increase year-over-year.
As GM Authority covered previously, the ATP for new Cadillac vehicle sales was up 8.7 percent from August to $81,938, the ATP for new Chevy vehicles was up 7.1 percent from August to $50,451, while the ATP for new GMC vehicles was up 6.1 percent from August to$61,557.
Overall, the entirety of the U.S. auto market recorded an increase in ATP last month. The industry-wide ATP for new vehicles was up 3.7 percent to $45,031, the sixth consecutive month that new-vehicle ATPs rose in the U.S., with a 12.1-percent increase year-over-year.
Although ATPs are on the rise, including for Buick, new-vehicle sales are in decline. Per the Kelley Blue Book report, total new-vehicle sales in September of 2021 were down to 1,012,797 units, a decrease of 7.3 percent compared to August of 2021. The lower sales volume is largely down to supply chain disruptions, the COVID-19 pandemic, and the ongoing global microchip shortage.
Sales Results - Q3 2021 - USA - Buick
| MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ENCLAVE | -23.29% | 7,623 | 9,937 | +27.52% | 33,336 | 26,142 |
| ENCORE | -64.00% | 4,012 | 11,143 | -45.59% | 19,267 | 35,414 |
| ENCORE GX | +3.00% | 16,500 | 16,019 | +119.47% | 61,179 | 27,876 |
| ENVISION | -4.23% | 11,162 | 11,655 | +40.41% | 37,164 | 26,468 |
| BUICK TOTAL | -20.06% | 39,299 | 49,163 | +27.38% | 151,010 | 118,553 |
Meanwhile, the increase in ATP is attributed to a shift in buyer segments, with an uptick in popularity for luxury vehicles, midsize SUVs, and full-size pickups.
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This is about the chip shortage. GM vehicles didn’t suddenly become more desirable. Barra makes sure that mostly the expensive vehicles get chips therefore reducing volume for affordable models like Nox and Malibu
My 2008 Mercury Grand Marquis is a wonderful six passenger uncomplicated vehicle that gets great mileage. Ford sure hit a home run when it manufactured those. One amazing aspect is you can cruise with all four windows down and there is no wind turbulence inside the cabin … none. I’m sure it wasn’t by design, but pure luck. Not easy to share being a GM retiree.