Back in July, General Motors teased the next four Chevrolet launches scheduled for the remainder of the year in Brazil, which is South America’s main auto market. After announcing the arrival of the new 2022 Chevy Bolt EV, the refreshed 2022 Equinox and the Z71 variant of the S10 for the South American country, the automaker has just confirmed that the brand’s fourth launch will be the upcoming Chevy Cruze RS.
The Chevy Cruze RS will be a new variant of the compact car nameplate for the 2022 model year in South America, where GM has just launched a new advertising campaign for the vehicle that will only be marketed in a few countries of the region for the time being. In fact, this will be the first time the Cruze features a sporty RS variant in South American markets.
The Chevy Cruze previously offered a North America-exclusive RS version, which was marketed as an optional appearance package on the first-generation and second-generation models. However, this is the first time that the RS variant has been introduced as a standalone trim level on the model and will only be available in the five-door hatchback body style.
“In Brazil and Argentina, the Chevrolet RS line debuted with the Onix and will soon be available for the Cruze Sport6/five-door Cruze as well,” said Marketing Executive Director at GM South America, Hermann Mahnke, in an official press release. “But let’s not stop there, as there is a consumer desire for this concept to be extended to other turbocharged models in the Chevrolet portfolio,” he added.
Notably, this official announcement about the upcoming Chevy Cruze RS confirms what GM Authority had anticipated when General Motors previewed the next four releases that included a silhouette of the model. Although we had not received any information at the time about this new sporty-looking variant of the Cruze, the company said earlier this year that it will expand Chevrolet’s RS range in South America.
All the details and official images of the upcoming Chevy Cruze RS for South America will be released in a few days, and the model will go on sale before the end of the year in both Brazil and Argentina, where it is manufactured at the GM Alvear plant. This new variant will serve to renew the image of the Cruze in the region, where it’s the best-selling five-door hatchback in its category with close to 65 percent market share.