Back in July, General Motors teased the next four Chevrolet launches scheduled for the remainder of the year in Brazil, which is South America’s main auto market. After announcing the arrival of the new 2022 Chevy Bolt EV, the refreshed 2022 Equinox and the Z71 variant of the S10 for the South American country, the automaker has just confirmed that the brand’s fourth launch will be the upcoming Chevy Cruze RS.
The Chevy Cruze RS will be a new variant of the compact car nameplate for the 2022 model year in South America, where GM has just launched a new advertising campaign for the vehicle that will only be marketed in a few countries of the region for the time being. In fact, this will be the first time the Cruze features a sporty RS variant in South American markets.
2022 Chevy Cruze RS Teaser
The Chevy Cruze previously offered a North America-exclusive RS version, which was marketed as an optional appearance package on the first-generation and second-generation models. However, this is the first time that the RS variant has been introduced as a standalone trim level on the model and will only be available in the five-door hatchback body style.
Chevy Cruze Sport6/Cruze 5
“In Brazil and Argentina, the Chevrolet RS line debuted with the Onix and will soon be available for the Cruze Sport6/five-door Cruze as well,” said Marketing Executive Director at GM South America, Hermann Mahnke, in an official press release. “But let’s not stop there, as there is a consumer desire for this concept to be extended to other turbocharged models in the Chevrolet portfolio,” he added.
2019 Chevy Cruze RS North America
Notably, this official announcement about the upcoming Chevy Cruze RS confirms what GM Authority had anticipated when General Motors previewed the next four releases that included a silhouette of the model. Although we had not received any information at the time about this new sporty-looking variant of the Cruze, the company said earlier this year that it will expand Chevrolet’s RS range in South America.
All the details and official images of the upcoming Chevy Cruze RS for South America will be released in a few days, and the model will go on sale before the end of the year in both Brazil and Argentina, where it is manufactured at the GM Alvear plant. This new variant will serve to renew the image of the Cruze in the region, where it’s the best-selling five-door hatchback in its category with close to 65 percent market share.
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Comments
Too bad they couldn’t see fit to keep this car available in the US.
GM listens to focus groups, not the customers.
Too bad that so few people in a declining market segment saw fit to buy them in the US market.
The hatch was a really great car but no one bought it after the web begged for it.
not true my father-in-law has a 2018 and it is a great car. the main reason why it’s not available in North America any longer is people don’t want to buy a hatchback or a car period everyone seems to only want to buy an SUV. I am going to hold out for as long as I can before I have to buy an SUV.
there are still people in North America that want to have a car and I have a 2018 Buick Regal GS and will keep it for as long as I am able to.
What is not true? I stated a declining segment. Yes people want small CUV AWD models now.
My wife changed to a SUV. It is nice and much more versatile but I drive a truck.
We have friends with a Hatch it is a cool little car. But then again there were too few people willing to buy. GM can sell a small CUV for more money in higher volumes for more return on investment.
I really don’t expect the cars to come back very soon. People are more into versatile vehicles than small cars that can’t carry much. I still have a Malibu that is a great car but nothing fits in the trunk opening.
The Cruze hatch was an ok car, but priced at little bit high for something coming from Mexico.
However, the rumors of the MB conspiracy to close the Cruze plant in the US left selection thin in California, therefore solidifying the vehicles demise. Because the hatch came from Mexico, it was on sale a little longer, but again in small numbers.
If the market dictates a small sedan again, gm may bring it back – only from the Alvear plant this time.
BS, GM had the plant ready to roll and they had to cut shifts because they has so many Cruze sitting around on dealer lots. Even heavily discounted they still sat.
I know as I live 40 mins from Lordstown.
The Diesel was not something that ever was going to work. For one they all are expensive now. two it is more a German thing as most Americans really don’t like Diesel cars. With the poor models of the past who can blame them.
The trouble is Americans as well many other markets are moving away from cars. Even Europe now.
The car still selling are declining in sales but they also held a great advantage as most were build in the south in non union plants with cheaper wages and labor cost vs Lordstown.
What everyone conveniently leaves out of the argument is even if the plant opened in 1965 it was the largest GM plant in America. It also was becoming very inefficient. Everyone here in Ohio knew time was drawing down. They had closed over half the complex and torn it down already.
The newer plants hold a greater efficiency advantage.
To be honest in the future most will look back and realize the battery plant that they are building is going too be a greater blessing than the old failing plant they closed. There is just more future there than where they were.
Cars could come back but I don’t see it. With electrical we could go back to full size larger sedans and that could be a rebirth. No MPG penalties so you can build it the size you want.
How about a large AWD Caprice that could easily carry 6 and large trunks like we used to have. About the size of a 1968-69
I bought a 2019 new. $34000 canadian for a diesel rs hatch w/cajun red paint. The 9 speed trans piled up twice in 22000km. I traded it in for a non-gm vehicle after 2 years and lost half the value in that time. First time ever I haven’t owned at least one gm vehicle. Overall between the transmission and the lackluster dealership experience I’m undecided if I’ll get another gm. The new BEV’s would need to be very very good.
The hatch back Cruze was a top selling affordable small segment car in Canada ,but the whole Cruze lineup was totally discontinued along with Sonic ,and Impala ,I guess it doesn’t matter because the Chevrolet dealer lots are virtually empty from a lack of chips any way while all the imports have full lots up here !- Gary L.