Honda has announced that it is targeting initial annual sales of 70,000 units for the up-and-coming Honda Prologue SUV, the Japanese automaker’s first volume battery-electric vehicle. The new Honda Prologue will be co-developed with General Motors and will be based on GM’s Ultium electric vehicle technology.
Back in April of 2020, General Motors and Honda announced a partnership to jointly develop new Honda all-electric vehicles using GM’s Ultium batteries, as well as GM’s BEV3 global EV platform. The use of the BEV3 platform and Ultium battery tech will enable Honda to scale production of the upcoming Honda Prologue SUV, and thus reach the goal of selling 70,000 annually units at launch.
The new Honda Prologue is expected to launch in 2024. The Japanese automaker is also developing its own e-Architecture, which will underpin further Honda electric vehicles in the future. Honda states that it intends to reach 500,000 all-electric sales by 2030, with 40 percent of all Hondas sold being zero-emission vehicles by that time. Furthermore, Honda says it will push for 80 percent of all Honda sales being zero-emission vehicles by 2035, reaching 100 percent by 2040.
“Launching our first volume BEV in 2024 is the start of an exciting new direction for Honda,” said executive vice president of National Operations at American Honda Motor Co., Inc., Dave Gardner. “We are working with our dealers to plan the transition from sales of primarily gasoline-powered vehicles to selling 100-percent electric vehicles by 2040.”
Prior to the introduction of Honda’s new e-Architecture, the new GM-based Honda Prologue will be built at General Motors’ North American production facilities. Afterwards, Honda’s upcoming e-Architecture-based vehicles will be produced at Honda’s plants in North America, set to launch in the second half of the decade.
Meanwhile, General Motors will offer several GM-branded vehicles on the BEV3 platform, with Ultium battery technology providing the motivation. This includes the upcoming Cadillac Lyriq luxury crossover, the Cruise Origin robotaxi, and several as -of-yet unnamed Chevy and Buick vehicles.