General Motors announced that the Chevy S10 regained its commercial leadership and once again became the best-selling midsize pickup in Brazil during the month of August. The achievement comes three months after the automaker increased production of the model to meet high demand in the South American country, which is the only global manufacturing hub for the S10/Colorado on the international market.
The Chevy S10 sold a total of 4,798 units in Brazil last month, which helped the midsize pickup manufactured at the GM São José dos Campos plant to regain its position as the best-selling truck in its segment in that country. In addition to achieving the company’s strategic objective, the sales volume registered in August represents the highest figure that the model has registered so far in 2021 in the Brazilian market.
“We were surprised by the excellent consumer acceptance of the innovations recently incorporated into the entire S10 line,” said Product Marketing Director at GM South America, Rodrigo Fioco, in a statement. “The greater availability of the product amid the rise of agribusiness helps to explain the great demand for diesel versions, in addition to Chevrolet’s long tradition in pickup trucks,” he added.
Sales Numbers - Mainstream Medium Pickups - August 2021 - Brazil
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As such, the Chevy S10 outsold the Toyota Hilux for the first time this year in South America’s largest auto market. The Japanese model, made in Argentina like almost all the midsize pickups sold in South American countries, sold 4,363 units in August – 435 deliveries less than the S10. However, the Hilux remains the best-selling midsize pickup in Brazil so far throughout the year with 28,174 sales.
GM stated that the strong performance of the Chevy S10 in Brazil was driven by an outstanding sales increase of the diesel-powered versions, in high demanded in the agribusiness sector for their high torque delivery. In fact, the S10 with the Duramax turbodiesel 2.8L XLD I-4 engine set an all-time record in the model’s 26-year history, representing around 4,500 units last month.
Since model production resumed in April and unit volume increased in May, the Chevy S10 has shown strong sales growth in the Brazilian market. The company hopes to take advantage of the increased demand for pickups in the country to once again establish the S10 as the sales leader, exploiting the competitive advantage of being the most advanced model in its class and the only midsize pickup manufactured in Brazil.