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The Chevy Groove Becomes Chile’s Best-Selling Vehicle

Late last year, GM Authority exclusively reported that the Chevy Groove made its international debut in South America as the new entry-level crossover that Chevrolet sells in a growing number of emerging markets around the world. Now, the Groove has just become the best-selling vehicle in Chile, the country where the model based on the successful Baojun 510 first went on sale.

As we highlighted in our Chevrolet Chile August sales report, the new Chevy Groove led sales in the Chilean market last month with a total of 1,981 units – the highest sales figure since the official October 2020 introduction of the crossover in the South American country. That volume made the Groove comfortably outperform the CUVs that have been previously leading sales in Chile, the Chery Tiggo 2 and the MG ZS.

Sales Numbers - Top Five Chile's Best-Selling Vehicles - August 2021 - Chile

MODEL AUG 21 / AUG 20 AUGUST 21 AUGUST 20 AUGUST 21 SHARE AUGUST 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET GROOVE * 1,981 * 34% 0% * 5,348 *
CHERY TIGGO 2 +837.59% 1,322 141 23% 13% +599.12% 7,921 1,133
MG MG ZS +131.54% 903 390 15% 37% +179.87% 7,716 2,757
CHEVROLET SAIL +220.00% 896 280 15% 26% +136.65% 6,321 2,671
NISSAN FRONTIER +199.21% 757 253 13% 24% +66.15% 4,109 2,473
TOTAL +450.66% 5,859 1,064 +247.74% 31,415 9,034

Notably, this is the first time that the Chevy Groove has become the Bow Tie brand’s best-selling model and the best-selling vehicle in Chile, which is the fastest-growing automotive market in all of Latin America. Since its arrival in the southern country, the model has caught the attention of Chilean customers and increased its popularity at an unstoppable rate.

Chile has the most diverse and competitive automotive market in the West, with an exceptionally high penetration of European and Asian brands. In particular, it highlights the wide variety of Chinese brands that are successfully marketed there thanks to the free trade agreement it has had with China for a decade. In fact, before the Chevy Groove, the brand’s best-selling model has been the Sail, which is also imported from the Asian country.

The Chevy Groove is an entry-level crossover designed to complement the brand’s utility portfolio in some 40 emerging countries in Latin America, the Middle East, Africa and other specific regions. After the second-generation Captiva, the Groove is the second crossover developed and manufactured by the SAIC-GM-Wuling joint venture in China to be marketed internationally under the Chevrolet brand.

In addition to being the smallest and most affordable utility in Chevrolet’s history, the Chevy Groove stands out in the Chilean market for offering the most comprehensive technology and safety suite in its class, with standard features such as an eight-inch infotainment touchscreen , four airbags, electronic stability control, traction control and leather seats. A panoramic roof, pushbutton start and a peripheral camera system are optional.

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Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. Wow, that’s groovy.

    Reply
    1. Like, solid, daddy-o.

      Reply
  2. It honestly looks pretty decent. I assume it’s ridiculously tiny though.

    Reply
    1. A lot of “SUV” models are just raised compacts. Same for Fiat 500X and Mazda CX3. It’s a gimmick to sell a traditional auto at a higher price.

      Reply
  3. So other than the Frontier, all Chinese cars?

    Reply
    1. Curious, do you get annoyed when other name plates are built in Canada, Mexico, Korea, Japan, Germany, etc… or is it just solely China?

      And do you apply the same principals to other products like phones, furniture, etc…

      Outside of Mexico, every car I’ve purchased that wasn’t built in the US has been substantially more reliable, including ones built in China.

      Reply
      1. Why is it any of your business? People want things built in the USA the whole your phone and other things are made in China and elsewhere is the stupidest argument. People know they aren’t made here but gm is an American company people would rather them stop closing plants here and putting Americans out of work but keep plants open in Mexico and other places but import them to here. Also that’s fine good for you that you have reliable cars from other places but again most these people who comment here live in the USA and they would like to see things made here.

        Reply
        1. Yeah, it isn’t anybody’s business what I post on a public forum. Lol.

          Reply
          1. None of this has anything to do with you. But in case you are the stupid you can’t see it yourself I will help you out. 🙂 so yikes was replying Dennis constantinos now I know that long name looks so much like NaTe but it’s not. Anyways I was replying to yikes so…

            Reply
        2. I’ll gladly buy a car from the US again, when they aren’t eating pistons, leaking water into trunk where all your cabin electronics controls/brains short out, bad engine seal spewing oil on a brand new driveway, the radio display not turning on and being replaced, tearing apart my dash and creating rattles… all before 5,000 miles, and of those incidents involved recalls. 2016.5 New Cruze. I had it 23 months, and not exaggerating, it was in the shop for 10 of those months. My lease payment basically became my rental car payment for what ever dealer had sitting on the lot… usually a barebones Trax (My Cruze was a Premier RS).

          My Cruze was actually one of the first reported issues for water pooling in the trunk from the leaky third brake light. They had techs from GM ripping it apart from weeks, gathering data, and eventually using it to create a recall.

          I live in the US too, and I expect my hard earned money to return results. I wasn’t getting it at all in my US built cars the last 20 years. Every non-us made car (again, including ones from GM) have held up. And I own a lot of cars. If that vin has a 1 as the first character, I’ll think twice before pulling the trigger.

          Reply
          1. I don’t care about your long response like I said people want thing built here in the us that is not hard to comprehend. And people would rather them close plants in Mexico then here.

            Reply
      2. Could you give us an example of your other cars?

        Reply

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