Late last year, GM Authority exclusively reported that the Chevy Groove made its international debut in South America as the new entry-level crossover that Chevrolet sells in a growing number of emerging markets around the world. Now, the Groove has just become the best-selling vehicle in Chile, the country where the model based on the successful Baojun 510 first went on sale.
As we highlighted in our Chevrolet Chile August sales report, the new Chevy Groove led sales in the Chilean market last month with a total of 1,981 units – the highest sales figure since the official October 2020 introduction of the crossover in the South American country. That volume made the Groove comfortably outperform the CUVs that have been previously leading sales in Chile, the Chery Tiggo 2 and the MG ZS.
Sales Numbers - Top Five Chile's Best-Selling Vehicles - August 2021 - Chile
|MODEL||AUG 21 / AUG 20||AUGUST 21||AUGUST 20||AUGUST 21 SHARE||AUGUST 20 SHARE||YTD 21 / YTD 20||YTD 21||YTD 20|
|CHERY TIGGO 2||+837.59%||1,322||141||23%||13%||+599.12%||7,921||1,133|
|MG MG ZS||+131.54%||903||390||15%||37%||+179.87%||7,716||2,757|
Notably, this is the first time that the Chevy Groove has become the Bow Tie brand’s best-selling model and the best-selling vehicle in Chile, which is the fastest-growing automotive market in all of Latin America. Since its arrival in the southern country, the model has caught the attention of Chilean customers and increased its popularity at an unstoppable rate.
Chile has the most diverse and competitive automotive market in the West, with an exceptionally high penetration of European and Asian brands. In particular, it highlights the wide variety of Chinese brands that are successfully marketed there thanks to the free trade agreement it has had with China for a decade. In fact, before the Chevy Groove, the brand’s best-selling model has been the Sail, which is also imported from the Asian country.
The Chevy Groove is an entry-level crossover designed to complement the brand’s utility portfolio in some 40 emerging countries in Latin America, the Middle East, Africa and other specific regions. After the second-generation Captiva, the Groove is the second crossover developed and manufactured by the SAIC-GM-Wuling joint venture in China to be marketed internationally under the Chevrolet brand.
In addition to being the smallest and most affordable utility in Chevrolet’s history, the Chevy Groove stands out in the Chilean market for offering the most comprehensive technology and safety suite in its class, with standard features such as an eight-inch infotainment touchscreen , four airbags, electronic stability control, traction control and leather seats. A panoramic roof, pushbutton start and a peripheral camera system are optional.