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Honda Launches TrailSport Variant To Rival GMC’s AT4

Honda has pulled the sheets on its new TrailSport brand, offering a look at the Japanese automaker’s upcoming off-roading trim level for its various light truck and SUV models. When they initially launch later this fall, the new Honda TrailSport models will rival GMC’s AT4 off-roading brand.

The upcoming Honda TrailSport models are set to feature more-rugged front and rear styling, with tough lower cladding components, greater ground clearance, more aggressive tire specs, off-road suspension, underbody protection components, full-size spare tires, and greater all-wheel drive capabilities.

“With Honda’s best-in-class i-VTM4 torque-vectoring all-wheel drive system, they will want to get dirty tackling trails, without sacrificing comfort or the best-in-class on-road dynamics of the brand’s light trucks,” Honda states.

The upgrades will continue into the cabin space, incorporating high-contrast orange stitching, as well as all-weather floor mats designed for easy cleanup.

Honda did not detail which models will receive the new of-roading TrailSport treatment. However, we can expect TrailSport editions of the Honda Ridgeline pickup truck, as well as a TrailSport edition of the Honda Passport five-passenger SUV.

To coincide with the debut of the new TrailSport trim level, Honda also released a new teaser video depicting some off-road desert action. The video, titled “TrailSport is on the Horizon,” shows a Honda Passport SUV riding across a sandy trail against a stunning natural backdrop, with the new TrailSport logo laid on top.

When it debuts later this year, the Honda TrailSport lineup will rival GMC’s AT4 product lineup, the latter of which includes off-roading trim levels for the GMC Terrain, GMC Acadia, GMC Yukon, GMC Canyon, GMC Sierra 1500, and GMC Sierra HD. Similar to Honda’s approach, the GMC AT4 lineup includes things like more aggressive tires, greater ground clearance, off-road-tuned suspension, and unique styling.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. You mean copy it not rival it!

    Reply
  2. Here come the plastic

    Reply
    1. I’m picturing a standard Honda Accord with a good set of snow tires. Maybe a few decals on the back.

      Reply
  3. GM just got put on notice!

    Reply
  4. GM just got put on notice!

    Reply

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