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GMC Yukon Segment Share Grows 4 Percentage Points During Q2 2021

By Francisco Cruz

September 5, 2021 2:00 pm

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GMC Yukon sales increased in the United States, Canada, and and Mexico during the second quarter of 2021.

GMC Yukon Sales - Q2 2021 - United States

In the United States, GMC Yukon deliveries totaled 14,360 units in Q2 2021, an increase of about 36 percent compared to 10,542 units sold in Q2 2020.

In the first six months of the year, Yukon sales increased about 7 percent to 26,242 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
YUKON +36.22% 14,360 10,542 +6.64% 26,242 24,608

GMC Yukon Sales - Q2 2021 - Canada

In Canada, GMC Yukon deliveries totaled 1,397 units in Q2 2021, an increase of about 212 percent compared to 448 units sold in Q2 2020.

In the first six months of the year, Yukon sales increased about 104 percent to 2,435 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
YUKON +211.84% 1,397 448 +103.94% 2,435 1,194

GMC Yukon Sales - Q2 2021 - Mexico

In Mexico, GMC Yukon deliveries totaled 127 units in Q2 2021, an increase of about 243 percent compared to 37 units sold in Q2 2020.

In the first six months of the year, Yukon sales increased about 146 percent to 224 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
YUKON +243.24% 127 37 +146.15% 224 91

Competitive Sales Comparison (USA)

The drastic increase in GMC Yukon sales enables the model to maintain third spot in its competitive set, as its corporate cousins – the Chevy Tahoe (see running Chevrolet Tahoe sales) and Chevy Suburban (see running Chevrolet Suburban sales) continued to jointly outsell the Ford Expedition (see running Ford Expedition sales) for first place in the segment.

Combining sales of the Tahoe and Suburban (in the same way as Ford does with the Expedition and Expedition Max, respectively) results in the two Chevrolet models generating 41,281 deliveries, outselling the Expedition by 16,036 units. Notably, the Tahoe alone outsold the Expedition during the second quarter by 2,663 units. Meanwhile, the Yukon family – comprised of the regular-length Yukon and extended-length Yukon XL – saw just 1,388 fewer sales than the Expedition.

It’s worth noting that the Yukon experienced the largest increase in sales volume in its competitive set during Q2.

Sales Numbers - Mainstream Full-Size SUVs - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET TAHOE +74.25% 27,908 16,016 31% 31% +39.89% 50,946 36,419
CHEVROLET SUBURBAN +90.61% 13,373 7,016 15% 13% +48.48% 24,516 16,511
FORD EXPEDITION +101.08% 25,245 12,555 28% 24% +46.88% 47,508 32,345
GMC YUKON +36.22% 14,360 10,542 16% 20% +6.64% 26,242 24,608
NISSAN ARMADA +42.31% 7,296 5,127 8% 10% +13.23% 14,894 13,154
TOYOTA SEQUOIA +105.45% 2,301 1,120 3% 2% +71.60% 4,338 2,528
TOTAL +72.76% 90,483 52,376 +34.15% 168,444 125,565

GMC Yukon sales accounted for 24 percent segment share, behind the combined 41 percent commanded by the Tahoe/Suburban and just a smidge behind the 25 percent for the Ford Expedition. However, the Yukon saw its segment share rise 4 percent at the expense of all other segment rivals, except for the Toyota Sequoia and Suburban.

Sales Numbers - GM Mainstream Full-Size SUVs - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET TAHOE +74.25% 27,908 16,016 50% 48% +39.89% 50,946 36,419
CHEVROLET SUBURBAN +90.61% 13,373 7,016 24% 21% +48.48% 24,516 16,511
GMC YUKON +36.22% 14,360 10,542 26% 31% +6.64% 26,242 24,608
TOTAL +65.73% 55,641 33,574 +31.17% 101,704 77,538

Taking into account the Tahoe, Suburban and Yukon, GM saw 65,138 sales in the mainstream full-size SUV segment for a 65 percent segment share.

The full-size mainstream SUV segment expanded nearly 91 percent to 99,980 units in Q2 2021, meaning Yukon sales outperformed the segment average.

The GM Authority Take

GMC Yukon sales grew faster than the segment average during the second quarter of 2021, allowing it to creep up on the Ford Expedition in the sales ranks. In fact, the Yukon’s segment share trailed that of the Expedition by a single percentage point. We attribute the circumstance to two factors:

The Yukon, along with its corporate Tahoe and Suburban platform mates, were overhauled (re-engineered and redesigned) for the 2021 model year. With its new looks, technology, enhanced performance, and optimized efficiency, we expect the all-new 2021 GMC Yukon to further improve GM’s already-dominant position in the highly-lucrative full-size SUV space, as supply allows. The full-size SUVs – including the Yukon, Tahoe/Suburban and Escalade, are believed to be the biggest drivers of revenue and profit for GM.

However, competition is heating up. On the one hand, the Ford Expedition is performing well in the segment, having posted a 101 percent increase in sales volume during Q2 2021. The Ford competitor will receive a refresh for the 2022 model year. On the other hand are new entrants are on the horizon, including the upcoming Jeep Wagoneer and Grand Wagoneer. Despite these developments, we fully expect the new Yukon to hold its own in the segment, and possibly rise to the second-best-selling position behind the Tahoe/Suburban, edging out the Expedition. However, the ongoing microchip shortage could restrain that prognosis.

About The Numbers

  • All percent change figures compared to GMC Yukon sales in Q2 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
GM Q2 2021 sales reports:

Yukon News

All Yukon News

By Francisco Cruz

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Comments

  1. These are the stellar flagship vehicles of the General Motors line up. Built for big Americans.

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