Last week, General Motors officially launched its revolutionary Ultium EV platform with a dedicated marketing campaign in China. After announcing that 奥特 能 (Ao Te Neng) is the Chinese name for Ultium architecture and that it will begin accepting orders for the Cadillac Lyriq in the Chinese market, the automaker has revealed that it will soon showcase the all-new GMC Hummer EV pickup in the Asian country.
The SAIC-GM joint venture announced that the all-new GMC Hummer EV pickup truck will be presented for the first time in China during the upcoming 2021 China International Import Expo (CIIE), which will be held in the city of Shanghai from November 5th to the 10th. Notably, that will be the first time the all-electric supertruck has been unveiled at an event outside of North America.
As such, the local debut of the all-new GMC Hummer EV pickup is part of the ambitious communication strategy that the American company is deploying in the Asian country to promote the Ultium EV platform and accelerate the entry of electric vehicles into China. In fact, the Hummer EV was the first model based on the revolutionary architecture that GM will use to substantially expand its portfolio of zero-emission vehicles.
At this time, it is not clear if the company has any additional intention with the presentation of the all-new GMC Hummer EV in China, beyond marketing and promoting its corporate image in the world’s largest automotive market. The model has attracted international attention, for signifying the return of the iconic Hummer brand and also being promoted by NBA legend LeBron James.
Since it first emerged in the fall of 2018, GM has used the CIIE to show its broad leadership in technology, design and originality in segments that are still largely unexplored in China – such as highly popular SUVs and full-size pickups in the United States. However, as of today, the launch of any of the models exhibited in previous editions of the event has not been finalized.
In any case, the presentation of the all-new GMC Hummer EV pickup truck in China during the 2021 CIIE is raising high expectations among the press and the general public in the country. GM’s new flagship all-electric full-size pickup’s first contact with enthusiasts abroad will serve to gauge the level of interest from Chinese customers and show them the additional possibilities offered by the company’s global engineering.